{"id":9629,"date":"2018-05-15T19:53:00","date_gmt":"2018-05-15T19:53:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/two-ten-footwear-foundation"},"modified":"2025-04-04T10:20:15","modified_gmt":"2025-04-04T14:20:15","slug":"two-ten-footwear-foundation","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/two-ten-footwear-foundation","title":{"rendered":"Two Ten Footwear Foundation"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_dac94290ffabe1b6fe411da961072b07\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Two Ten Footwear Foundation<\/span><\/p>\n<h2>Adapting to an Evolving Industry with Blackbaud Solutions<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/Two-Ten-Foundation-Customer-Story_v3.0.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"558\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image63980976.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image63980976.png 1276w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image63980976-300x131.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image63980976-1024x448.png 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image63980976-768x336.png 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/foundations-bbe.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Foundations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_9442ce71dbea1a71c8e3cf23f9b74d40\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_3334fed0a1e064cc333aff2a7663870c\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\">Our messaging has to be concise, and it has to be fast. If we want to engage with the younger generation, we are going to have to make sure we are on top of technology at all times and communicating with them in a way that they want to communicate back.&#8221;<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Lisa Tacker            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>CRM Manager, Two Ten Footwear<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_519f5b2af6981f6c55e02e53a43abd12\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        As factories move overseas and brick-and-mortar stores shutter, Two Ten Footwear Foundation remains agile to help shoe industry workers. With the right grantmaking solution, Two Ten can ensure swift responses in times of disaster and thoughtful analysis of how to allocate resources in the most meaningful way.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_b371a38231eea42e457b0b31bab4db98\">\n            <p class=\"body-medium\">Two Ten Footwear Foundation began in Boston\u2019s leather district during the Great Depression with a simple mission: to help struggling people in the shoe industry.<\/p>\n<p class=\"body-medium\">In the 80 years since the foundation\u2019s humble beginnings, Two Ten has grown into a multimillion-dollar support network dedicated to serving the 300,000 people working in footwear in the United States today. In 2018 alone, the foundation allocated $2.4 million to prevent evictions or foreclosures, provide disaster relief, and grow professional networks\u2014plus an additional $1 million in scholarship support.<\/p>\n<p class=\"body-medium\">\u201cAt the core, we\u2019re not only trying to provide financial assistance to people in the footwear industry but to improve their quality of life through scholarships and career development,\u201d explained CRM Manager Lisa Tacker. Despite its extensive outreach, Two Ten faces considerable challenges to its operations, as factories move overseas and retail stores shutter.<\/p>\n<p class=\"body-medium\">In early 2019, discount shoe retailer Payless Shoes announced that it would close 2,500 stores in the U.S. and Canada, impacting an estimated 16,000 employees in the process. \u201cWe find that people are contacting us who have worked for Payless for 15 to 25 years,\u201d Tacker said. \u201cThey\u2019re using the online platform, so we\u2019re using technology to connect people who work in footwear to let them know we\u2019re here.\u201d<\/p>\n<p class=\"body-medium\">Two Ten\u2019s success in engaging people online illustrates the need for agility in how the foundation reaches both supporters and beneficiaries. Years ago, new employees started their jobs at shoe factories and retail stores with an invitation to make donations to the foundation; they learned that generosity from across the industry could help them in times of need. Today, so many footwear employees work for large, internet-based retailers in which footwear comprises one small portion of the total business\u2014and Two Ten never factors into the onboarding process.<\/p>\n<p class=\"body-medium\">\u201cWe have to stay on top of trends,\u201d Tacker said. \u201cOur messaging has to be concise, and it has to be fast. If we want to engage with the younger generation, we are going to have to make sure we are on top of technology at all times and communicating with them in a way that they want to communicate back.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_6c120b85d9ced1f392ae3e3aa0dda8a5\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThe committee is completely engaged and hyper-focused on being able to pull stats to make more informed decisions on how to engage constituents. Before, if our committee asked for information, it would take a week and would require hiring consultants. Now the turnaround for information is almost instantaneous.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Lisa Tacker            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    CRM Manager,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Two Ten Footwear Foundation                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_f7eb0fe949075324b5dddb75cef4b0c8\">\n            <h3>Accessing Information Instantly<\/h3>\n<p class=\"body-medium\">Two Ten partners with Blackbaud for grantmaking, marketing, and fundraising to ensure that the foundation reaches the most people in the most appropriate way. In addition to arranging town hall meetings for those footwear industry employees that work in warehouses and factories, Two Ten also revamped its website and is exploring text-to-join options to connect with younger workers.<\/p>\n<p class=\"body-medium\">The result: A more efficient process. Now 90% of relief requests originate online, according to Tacker, and response times fell by 60%.<\/p>\n<p class=\"body-medium\">Not only do footwear workers get assistance faster, but Two Ten\u2019s own committee can make more strategic, forward-looking decisions based on demographic and geographic information. Its members know, at a glance, the number of people helped and the number still waiting.<\/p>\n<p class=\"body-medium\">\u201cThe committee is completely engaged and hyper-focused on being able to pull stats to make more informed decisions on how to engage constituents,\u201d Tacker said. \u201cBefore, if our committee asked for information, it would take a week and would require hiring consultants. Now the turnaround for information is almost instantaneous.\u201d<\/p>\n<p class=\"body-medium\">With this data so accessible, Two Ten noticed a standout trend: Salaries haven\u2019t kept pace with cost of living. \u201cAs the price of goods and services go up but payment doesn\u2019t, it becomes more expensive to live,\u201d Tacker said. \u201cWe\u2019re seeing the trend of people needing things like groceries more and more.\u201d<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_1ff1f0cff6bbd1a1fd667a4dceb2a438\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>90%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    of relief requests originate online                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>60%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    shorter response time                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_58aefc6a7f9e30fa92088b2ca45abd3a\">\n            <h3>Evolving with an Industry<\/h3>\n<p class=\"body-medium\">As Two Ten analyzes trends, the foundation will continue to explore the most impactful ways to respond with Blackbaud as its partner. \u201cBrick-and-mortar stores are going out of business,\u201d Tacker said. \u201cOur role is not only to alleviate financial pressure, because stores are closing, but to make sure we\u2019re there for counseling\u2014career, financial, and mental health when needed.\u201d<\/p>\n<p class=\"body-medium\">In 2018 alone, Two Ten kept nearly 800 families in their homes and provided heat and water for more than 550 additional families, while assisting another nearly 800 workers in natural disaster recovery. Looking ahead, Tacker said she and her colleagues hope to cultivate support in new ways, potentially through events such as a marathon.<\/p>\n<p class=\"body-medium\">Currently, Two Ten relies on a gala for 80% of its annual revenue. \u201cOur goal is to build a fundraising model outside of the gala,\u201d Tacker said. \u201cWe can\u2019t depend on it being the only source of revenue.\u201d<\/p>\n<p class=\"body-medium\">Despite a rapidly evolving industry and an equally agile foundation, one constant drives Two Ten forward: a generous community of people within the shoe industry.<\/p>\n<p class=\"body-medium\">We have all these corporations that are their own brands\u2014Nike, Timberland, Vans, Converse,\u201d Tacker said. \u201cThey\u2019re huge conglomerates and rivals vying for the same consumer dollar. But they come together and are our board members. Those executives work together to help people as a whole. There\u2019s a lot of love within the industry.\u201d<\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/custlogo_twotenfootwearfoundation.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/custlogo_twotenfootwearfoundation.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/custlogo_twotenfootwearfoundation-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Two Ten Footwear Foundation<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-grantmaking\">\n                                                    Blackbaud Grantmaking                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/two-ten-footwear-foundation\">\n                                                    Blackbaud Internet Solutions                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-online-express\">\n                                                    Blackbaud Online Express                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    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