{"id":9597,"date":"2018-05-15T19:05:00","date_gmt":"2018-05-15T19:05:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/uncf"},"modified":"2025-04-04T10:20:44","modified_gmt":"2025-04-04T14:20:44","slug":"uncf","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/uncf","title":{"rendered":"UNCF"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_ebee2fbae97701100512a4f7c36cc6c7\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">UNCF<\/span><\/p>\n<h2>UNCF Drives Digital Fundraising with Blackbaud Solutions and Expertise<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/UNCF-United-Negro-College-Fund-Customer-Spotlight-Story_v1.0.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1226\" height=\"536\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image64283168.png\" class=\"img-fluid wp-post-image\" alt=\"Group of graduates celebrating\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image64283168.png 1226w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image64283168-300x131.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image64283168-1024x448.png 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/page1image64283168-768x336.png 768w\" sizes=\"auto, (max-width: 1226px) 100vw, 1226px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_cdf55a4d1d5d9aa727bd9244c9bd0493\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_6058c9a906a65574664ae07687de97b7\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">The most important thing to our donors is the story. They want to know \u2018Where are the students? What are they doing? How did the money that I sent help them?\u2019&#8221;<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Denise Scott            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>National Director of Direct Response Programs, UNCF<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_1ab28809969375de42a982437ccb2d8c\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        UNCF (United Negro College Fund) amplified its GivingTuesday fundraising as part of an orchestrated end-of-year campaign with increased emphasis on storytelling and captivating designs spotlighting UNCF\u2019s student champions. The latest gains reflect the larger success UNCF has realized in online giving with the support of Blackbaud solutions and consultants.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_7ea204de95d830e463bd081b968a0322\">\n            <p class=\"body-medium\">Founded in 1944 to help more African Americans attend and graduate from college, UNCF has embraced GivingTuesday since the annual day of giving began in November of 2012. Yet, after the first five years, the national nonprofit saw the potential to amplify its GivingTuesday efforts in collaboration with the Blackbaud Services consultants who help power UNCF national and local fundraising throughout the year.<\/p>\n<p class=\"body-medium\">\u201cWe have really upped our game,\u201d said UNCF National Director of Direct Response Programs Denise Scott in explaining significant subsequent increases in GivingTuesday and overall digital fundraising revenue over the next four years. \u201cThe approach is much more sophisticated, much more organized and coordinated.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_c60af8df3e52d2c02cc78ccda148f313\">\n            <h3>Cohesive Storytelling in End-of-Year Campaigns<\/h3>\n<p class=\"body-medium\" style=\"text-align: left;\">Scott had applied effective storytelling through the years in UNCF\u2019s direct mail campaigns, so she was receptive when the Blackbaud Digital Marketing Services team encouraged a greater emphasis on cohesive storytelling in UNCF digital campaigns, which are powered by Blackbaud Luminate Online\u00ae, the cloud-based solution for nonprofit online fundraising, marketing automation, and engagement.<\/p>\n<p class=\"body-medium\" style=\"text-align: left;\">They started the strategic shift in 2017 with UNCF\u2019s end-of-year online fundraising, which incorporates GivingTuesday as a critical component in a series of emails and supporting digital elements that also seeks to mobilize UNCF supporters on social media.<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_2a6f2413ead54eec0d8091dba2570f3e\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item \">\n                <h3>\n                    <mark>Fundraising Jumped 300%<\/mark>\n                <\/h3>\n                <p class=\"body-large\">With the support of Blackbaud and a strategy built on storytelling, UNCF was prepared to meet the moment as 2020 unfolded and GivingTuesday online fundraising totals jumped 300%.<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_53fa36a8f615fba95ea62de22bd73dc7\">\n            <p class=\"body-medium\">\u201cThe most important thing to our donors is the story,\u201d Scott said. \u201cThey want to know \u2018Where are the students? What are they doing? How did the money that I sent help them?\u2019\u201d<\/p>\n<p class=\"body-medium\">With the benefit of a Blackbaud creative consultant who specializes in digital strategy and design, that message \u201cjust jumps right off the page into a person\u2019s heart,\u201d Scott said.<\/p>\n<p class=\"body-medium\">\u201cWe are using all of the elements that we know will make a donor or a friend or a supporter open up the email to look at it,\u201d she continued. \u201cWe have the quotes, we have the pictures of our talented students, we have the great design layout and great colors, we have the message that is perfect, and we have the links that go directly to the donate page.\u201d<\/p>\n<p class=\"body-medium\">With the added creative consultant and new strategies in place, UNCF\u2019s digital fundraising revenue on GivingTuesday increased by 7% in three years, and end-of-year online giving increased by 12%. And when the subsequent events of 2020 unfolded, UNCF was prepared to meet the moment. As COVID-19 heightened challenges faced by African American and other minority students and the social justice movement took hold on a national scale, UNCF saw GivingTuesday online fundraising totals jump up by an astounding 300% and end-of-year giving increase 86%.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_803342d3c381cd7fbbc9e021bb876795\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThey are Olympians\u2014I\u2019m telling you. I truly appreciate Blackbaud Digital Marketing Services and the work they do for us. They really help make us look good.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Denise Scott            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    National Director of Direct Response Programs,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    UNCF                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_574acd814b7b4a4a2ccec45db20ef8c1\">\n            <h3>Collaboration with a Trusted Partner<\/h3>\n<p class=\"body-medium\">UNCF\u2019s success with Blackbaud solutions and services predates this latest set of strategic changes by many years. In 2006, UNCF had adopted Luminate Online to develop a stronger online presence and began seeing immediate results\u2014tripling online giving in one year.<\/p>\n<p class=\"body-medium\">During the next decade, UNCF raised $17 million online while honing the organization\u2019s digital strategy in collaboration with Blackbaud Digital Marketing Services. \u201cOver the years, our relationship with Blackbaud has evolved, matured, and is producing great fruit,\u201d Scott said.<\/p>\n<p class=\"body-medium\">She meets weekly with a team from Blackbaud, including the specialist in digital strategy and design who makes UNCF\u2019s digital messaging \u201cpop.\u201d In addition to assisting UNCF on the national level with major initiatives, Blackbaud Digital Marketing Services and Blackbaud Luminate Online support UNCF\u2019s 25 local area offices through a busy calendar year.<\/p>\n<p class=\"body-medium\">When the pandemic hit, the Blackbaud team helped shift even more of UNCF\u2019s fundraising efforts online while supporting modifications to allow events\u2014such as UNCF\u2019s National Walk for Education, which supports Historically Black Colleges and Universities (HBCUs)\u2014to continue virtually. \u201cOur national virtual walk was over 100 percent more successful than the year before. It was stunning.\u201d Likewise, the Blackbaud team facilitated events that quickly came together around the issues of the day\u2014including an April 2020 online party with Instagram\u2019s Club Quarantine celebrity DJ, D-Nice, that directed over $200,000 in donations to UNCF to support HBCUs and their students.<\/p>\n<p class=\"body-medium\">\u201cThey are Olympians\u2014I\u2019m telling you,\u201d Scott said. \u201cI truly appreciate Blackbaud Digital Marketing Services and the work they do for us. They really help make us look good.\u201d<\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/custlogo_uncf.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/custlogo_uncf.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/custlogo_uncf-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>UNCF<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/uncf\">\n                                                    Blackbaud Luminate Online                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_b401816730fb88d0caedfcca86450059\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/usna-aaf-logo.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/usna-aaf-logo.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/usna-aaf-logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>USNA AAF<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/usna-aaf\">USNA AAF<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/waketech_250x250.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/waketech_250x250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/waketech_250x250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fund Accounting                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Wake Tech Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/wake-tech-foundation\">Wake Tech Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/faith-lutheran-logo-250x250-1.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/faith-lutheran-logo-250x250-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/faith-lutheran-logo-250x250-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Education Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Faith Lutheran Middle School &#038; High School<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/faith-lutheran-middle-school-high-school\">Faith Lutheran Middle School &#038; High School<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_38ce62f4d73e6dc4462bc0261532fc58\">\n    <div class=\"diamond-container\">\n      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