{"id":9564,"date":"2023-12-08T12:39:00","date_gmt":"2023-12-08T17:39:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/qubein-children-s-museum"},"modified":"2025-03-31T11:33:16","modified_gmt":"2025-03-31T15:33:16","slug":"qubein-children-s-museum","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/qubein-children-s-museum","title":{"rendered":"Qubein Children&#8217;s Museum"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_397d014f0335677e6730507fee2080cd\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Qubein Children&#8217;s Museum<\/span><\/p>\n<h2>Museum Launch Success Credited to Flexible Functionality, Purpose-Built Features of Blackbaud Altru<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/qubein-children-s-museum-customer-story-spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"480\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Screenshot-2024-12-30-170746.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Screenshot-2024-12-30-170746.png 983w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Screenshot-2024-12-30-170746-300x146.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Screenshot-2024-12-30-170746-768x375.png 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/arts-cultural.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Arts and Cultural Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_e5f605bfdf87041be50fa15c23708f68\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_90c9d5ba0d2011c00847dbdb1db6947d\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">After speaking with other successful children\u2019s museums,<\/span> the overwhelming consensus was that Blackbaud Altru was the only way to go.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Olivia Pekkala            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>  Director of Operations and Guest Experience, Qubein Children&#8217;s Museum<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_a91d529d22f4e788b76dd720f01fe4b2\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The small staff of the new Qubein Children\u2019s Museum could confidently handle overwhelming\r\nticketing demands thanks to a flexible technology platform that also supports their fundraising\r\nand marketing efforts and is purpose-built for their needs. In the first three months, they signed\r\nup over 1,000 memberships, and with their first year of opening, the museum was named North\r\nCarolina\u2019s Visitor Attraction of the Year.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_fd29d19fa7eb00b9f8a97e2fa35f9dbc\">\n            <h3>Streamlined technology proves essential for<br \/>\nlaunch of children\u2019s museum<\/h3>\n<p class=\"body-medium\">As the city of High Point, North Carolina undergoes a substantial revitalization,<br \/>\nthe focal point has been the addition of a new children\u2019s museum.<\/p>\n<p class=\"body-medium\">\nThe Nido &amp; Mariana Qubein Children\u2019s Museum, named in honor of High Point<br \/>\nUniversity\u2019s president and his wife, provides a place of interactive learning for<br \/>\nlocal and visiting children and has been certified as an autism destination, with<br \/>\nall staff formally trained.<\/p>\n<p class=\"body-medium\">\nWithin nine months of opening, the museum had welcomed over 140,000<br \/>\npeople from 42 states, and with the support of Blackbaud Altru, the leading<br \/>\ncultural management solution built specifically for general admission<br \/>\norganizations, they were well prepared. \u201cIf it was not for Blackbaud and<br \/>\nits support services team, we would not have been able to handle the<br \/>\noverwhelming demand,\u201d explained Director of Operations and Guest<br \/>\nExperience Olivia Pekkala.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_8ca9906ff8342105d8121a45802af323\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cIf it was not for Blackbaud and its support services team, we would not have been able to handle the overwhelming demand.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Olivia Pekkala            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Operations and Guest Experience                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Qubein Children&#8217;s Museum                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_1563546b88a009626e7829f3dc15dbe2\">\n            <h3>Opening Day Success with Blackbaud Altru<\/h3>\n<p class=\"body-medium\">The Qubein Children\u2019s Museum was born from the desire for a place where<br \/>\nthe children of High Point could learn and grow. Early on in the museum\u2019s<br \/>\ndevelopment, the board and staff knew that to be successful, they needed a<br \/>\ntrusted technology partner.<\/p>\n<p class=\"body-medium\">\n\u201cWe wanted a ticket and membership software system that could meet all<br \/>\nour needs,\u201d said Pekkala. \u201cAfter speaking with other successful children\u2019s<br \/>\nmuseums, the overwhelming consensus was that Blackbaud Altru was the<br \/>\nonly way to go.\u201d<\/p>\n<p class=\"body-medium\">\nDesigned to support a user-friendly experience for staff and guests, Altru ties<br \/>\ntogether ticketing, fundraising, membership management, merchandising,<br \/>\nand marketing, and is the trusted choice for most children\u2019s museums in the<br \/>\nUnited States. Pekkala, who has extensive experience with other point-of-sale<br \/>\nsystems, has been impressed with Altru\u2019s flexibility in ticketing and that it<br \/>\nprovides her staff a 360-degree view of their organization.<\/p>\n<p class=\"body-medium\">\nWhile eagerly awaiting the grand opening, the four-member guest services<br \/>\nteam knew they needed to be ready to manage a high demand for tickets<br \/>\nand new memberships. \u201cHaving a robust ticketing solution like Altru was<br \/>\nkey to a successful opening,\u201d Pekkala said. \u201cIt\u2019s like we have additional<br \/>\nstaff. Without it, we wouldn\u2019t have been able to accomplish what we\u2019ve<br \/>\naccomplished.\u201d<\/p>\n<p class=\"body-medium\">\nBlackbaud\u2019s customer success and professional services teams collaborated<br \/>\nwith the museum\u2019s guest services staff and provided guidance throughout<br \/>\nthe implementation. \u201cFrom the moment I had my initial call with our customer<br \/>\nsuccess manager, I felt that the support was always there,\u201d Pekkala said.<br \/>\n\u201cI could always email someone and get a response.\u201d<\/p>\n<p class=\"body-medium\">\nWhile getting their initial operations running, her team also relied daily<br \/>\non Blackbaud Knowledgebase articles and thought leadership resources<br \/>\navailable directly within Altru as well as the Blackbaud Community.<br \/>\nWithout the proper technology, it is more challenging for museums to handle<br \/>\na huge demand for memberships, donations, and ticket sales. With Altru\u2019s<br \/>\nonline ticketing features, Qubein Children\u2019s Museum knew what type of<br \/>\ncrowd to expect each day and could control capacity, which Pekkala cited as<br \/>\nsome of Altru\u2019s \u201cbest functionalities.\u201d<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_00ca108e70b132cf1100e7a2dee6e57f\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>1000+ membership<\/mark>\n                <\/h3>\n                <p class=\"body-large\">in first 3 months<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>140,000 visitors<\/mark>\n                <\/h3>\n                <p class=\"body-large\">in first nine months<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_25c882040312fa387a9d3194206bdf09\">\n            <h3>Positioned for a Bright Future<\/h3>\n<p class=\"body-medium\">Named North Carolina\u2019s Visitor Attraction of the Year by the NC Tourism<br \/>\nIndustry Association, Qubein Children\u2019s Museum could not have kicked off<br \/>\na better opening. In addition to strong attendance numbers, the museum<br \/>\ntallied more than 1,000 memberships in the first three months. And with<br \/>\nAltru, the museum is poised to convert many of those visitors and members<br \/>\ninto donors, while continuing to steward the strong relationships they\u2019ve<br \/>\nalready established with supporters.<\/p>\n<p class=\"body-medium\">\nWith fundraising well underway prior to their adoption of Blackbaud solutions,<br \/>\nthe team was able to retroactively record that data in Altru. \u201cWe were able<br \/>\nto create notes in constituent records and log award memberships based<br \/>\non donor levels, which is very important for our donor stewardship efforts,\u201d<br \/>\nPekkala said.<\/p>\n<p class=\"body-medium\">\nBlackbaud Altru was instrumental in hosting an adults-only night so donors<br \/>\nwithout children could also see the museum. The functionality of scheduled<br \/>\nprograms in Altru allowed them to send a link to donors to pre-reserve tickets<br \/>\nand then sell the remaining tickets to other guests.<br \/>\n\u201cBeing able to serve over 100,000 people with one system is a huge win,\u201d<br \/>\nPekkala said. \u201cThere\u2019s so much more that we can learn from the solution,<br \/>\nand we look forward to expanding even more on the great things that Altru<br \/>\nprovides with our development efforts.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/qubein-children-s-museum-customer-story-spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cm_logo.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cm_logo.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cm_logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Qubein Children&#8217;s Museum<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/?post_type=product&#038;p=2879\">\n                                                    Blackbaud Altru                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_a34b1e128d6609cb3d1ef9684508747a\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/akronzoologo-250-jpg.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/akronzoologo-250-jpg.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/akronzoologo-250-jpg-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising and Relationship Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Akron Zoo<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/akron-zoo\">Akron Zoo<\/a>\n                        <\/div>\n                    <\/div>\n                                 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srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/speed.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/speed-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Speed Art<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/speed-art\">Speed Art<\/a>\n                        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