{"id":9561,"date":"2021-03-08T15:59:00","date_gmt":"2021-03-08T15:59:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/war-child-canada"},"modified":"2025-01-22T22:07:56","modified_gmt":"2025-01-23T03:07:56","slug":"war-child-canada","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/war-child-canada","title":{"rendered":"War Child Canada"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_777601f8bc79e59436d60d936e2d9e5c\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">War Child Canada<\/span><\/p>\n<h2>Implementing Blackbaud Marketing and Fundraising Solutions Yields Dramatic Results for War Child<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/2018-0710_-warchildcanada_customer-story.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/war_child_canada.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/war_child_canada.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/war_child_canada-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Canada                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_c31ecf322e25cdaa3df433f9a21d822d\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_ac78c56635dd62739b0084380b62a6e8\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">Getting Blackbaud\u2019s best practice solutions helped us feel confident<\/span> in our marketing investments and programs\u2014essentially allowing us to focus on growing our base support.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Brock Warner            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>CFRE Director of Community Giving and Innovation, War Child Canada<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_880b0a099b72350dfd2c74bb82b2483a\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        For more than 20 years, War Child Canada has been committed to protecting and supporting\r\nchildren affected by armed conflict. War Child\u2019s unique focus is on delivering acute aid and\r\nassisting with long-term development of struggling communities in countries such as Iraq,\r\nAfghanistan, Congo, Sudan, South Sudan, Jordan, and Uganda.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4b73c2164754311137c4460fa72eadf3\">\n            <p class=\"body-medium\">By focusing on education, opportunity, and justice, War Child\u2019s programs<br \/>\ncreate sustainable peace for generations to come. With a recognition<br \/>\nthat every community is unique, War Child uses a locally-driven, long-term<br \/>\napproach tailored to meet the specific needs of each community that<br \/>\nchampions local people as the drivers of change and peace\u2014ultimately<br \/>\nimpacting more than 500,000 people every year<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_41125b50fade7e25a78668107f9d4301\">\n            <h3>Obstacles to Rapid Response<\/h3>\n<p class=\"body-medium\">War Child Canada has recognized the need to grow more agile in creating<br \/>\nopportunities for donor support. Traditionally, War Child\u2019s philanthropic<br \/>\nefforts have focused on pre-planned campaigns\u2014often targeted at larger<br \/>\norganizations\u2014to meet the needs of these communities throughout the world.<\/p>\n<p class=\"body-medium\">However, over the past several years, it has sought to more directly and<br \/>\neffectively engage individual donors in its cause.<\/p>\n<p class=\"body-medium\">\nWhile War Child Canada\u2019s traditional fundraising efforts built effective<br \/>\npartnerships with larger corporations and agencies, its relationship with<br \/>\nindividual donors had not been maximized. Previously, the organization<br \/>\nwas using 15 different systems to create, execute, collect, and maintain<br \/>\ndonations, donor information, and marketing programs. Employees spent<br \/>\nmore time trying to manage back-end processes than engaging in outreach<br \/>\nefforts. Data was often lost during this process, which led to issues in future<br \/>\nstatistical and relationship-building tasks.<\/p>\n<p class=\"body-medium\">\nWar Child also wasn\u2019t as agile as it wanted to be in responding to campaign<br \/>\nopportunities related to increased awareness provoked by news coverage.<\/p>\n<p class=\"body-medium\">Media coverage that increases awareness of crises impacting War Child\u2019s<br \/>\ntarget communities creates an opportunity to engage interested individuals.<br \/>\nHowever, its existing processes and technology could not support a rapid<br \/>\nresponse to these unpredictable moments of increased media attention\u2014<br \/>\npreventing War Child from successfully leveraging public interest and,<br \/>\nsubsequently, donations that would enable it to serve people in need.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_08b92592487dd6663d7f630dbad4606c\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cI can focus on fundraising now.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Brock Warner            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    CFRE Director of Community Giving and Innovation                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    War Child Canada                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_a451443f6aa96ece1419d1443659988a\">\n            <h3>Focusing on Fundraising Now<\/h3>\n<p class=\"body-medium\">With the implementation of Blackbaud marketing and fundraising solutions,<br \/>\nWar Child\u2019s fundraising efforts have dramatically evolved and improved.<br \/>\n\u201cImplementing Blackbaud\u2019s best practice solutions helped us feel confident<br \/>\nin our marketing investments and programs,\u201d says Brock Warner, director of<br \/>\ncommunity giving and innovation. \u201cWe can actually focus on fundraising now.\u201d<\/p>\n<p class=\"body-medium\">\nIncreased efficiency has allowed War Child to take advantage of its positive<br \/>\nrelationship with the public when a moment of increased need strikes. Brock<br \/>\nand his team saw first hand how responding rapidly to media coverage with<br \/>\neffective technology solutions in place could make all the difference.<\/p>\n<p class=\"body-medium\">\nIn February of 2017, Brock saw a headline news story on TV covering the<br \/>\nfamine in South Sudan. While War Child employees had been aware of these<br \/>\nconditions due to their existing involvement in the area, Brock realized he had<br \/>\na brief window of opportunity to reach the public on how they could help.<br \/>\nUsing his Blackbaud marketing solution, Brock immediately set up a custom<br \/>\ndonation form, created an email, set up basic conversion event tracking and<br \/>\nanalytics, and sent the message to 17,000 contacts\u2014in just a few minutes.<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_c541f43d24c4796dfe1b22adf465f544\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>185%<\/mark>\n                <\/h3>\n                <p class=\"body-large\">increase in new donors and 205% increase in total donors <\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>1,800 farmers<\/mark>\n                <\/h3>\n                <p class=\"body-large\">received seeds and training; 50 households received ox-ploughs and training; 75 farmers received goats; and another 200 farmers were trained in livestock management<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>100x<\/mark>\n                <\/h3>\n                <p class=\"body-large\">return on investment<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_bb0f6943e9e4fb14e5c46a4018ba3ae9\">\n            <h3>Driving Impact with Agility<\/h3>\n<p class=\"body-medium\">The response spoke for itself. No one else had reached the public with a clear<br \/>\ncall to action as quickly as War Child had in this situation. The result of this<br \/>\ncampaign, which would last approximately three months, returned nearly<br \/>\n100 times the initial marketing investment Warner made that weekend and in<br \/>\nthe following days after the news story ran. Because greater capability and<br \/>\nintegration was in place, Warner and his team were able to act with agility\u2014<br \/>\nresulting in an increase of 185 percent in new donors and an increase of 205<br \/>\npercent in total donors.<\/p>\n<p class=\"body-medium\">\nThanks to the support of War Child\u2019s donors, 1800 farmers received assorted<br \/>\nseeds and training on effective farming methods; 50 households received<br \/>\nox-ploughs and training; 75 farmers received goats; and another 200 farmers<br \/>\nwere trained on livestock management.<\/p>\n<p class=\"body-medium\">\nContinued growth in the individual private philanthropy space is what Brock<br \/>\nis most excited about. \u201cWhen we\u2019re able to effectively engage with the<br \/>\npublic and they are able to easily contribute to a cause they care about with<br \/>\nan organization they trust, it makes all the difference in our ability to operate<br \/>\nand fulfill the promises we make to the children and the families in need<br \/>\nthroughout the world,\u201d says Brock. \u201cThe implementation of these solutions<br \/>\nhas helped us do this\u2014and we\u2019re just at the beginning of reaching our<br \/>\npotential in this area.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/2018-0710_-warchildcanada_customer-story.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/war_child_canada.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/war_child_canada.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/war_child_canada-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>War Child Canada<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/?post_type=product&#038;p=2956\">\n                                                    Blackbaud Integrated Payments                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/war-child-canada\">\n                                                    Blackbaud Luminate Online                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/war-child-canada\">\n                                                    Data Enrichment Services                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/war-child-canada\">\n                                                    Raiser&#039;s Edge                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_29621cb16f184c95289b60358d9170b0\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Bone Health &#038; Osteoporosis Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/bone-health-osteoporosis-foundation\">Bone Health &#038; Osteoporosis Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Fidelco Guide Dog Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\">Fidelco Guide Dog Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Brother&#8217;s Brother Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/brother-s-brother-foundation\">Brother&#8217;s Brother Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_a823d4308e9c9046e4c8c78da31d1fd9\">\n    <div class=\"diamond-container\">\n      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