{"id":9503,"date":"2021-03-11T22:12:00","date_gmt":"2021-03-11T22:12:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/prime"},"modified":"2025-01-22T22:07:45","modified_gmt":"2025-01-23T03:07:45","slug":"prime","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/prime","title":{"rendered":"Prime"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_7f2d4778ee4f3dc4cbb4e8b7e4c3aac7\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Prime<\/span><\/p>\n<h2>Switching Employee Engagement Provider to YourCause Increases Participation Levels for Prime<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/casestudy-primetherapeuticsweekofgiving.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/prime-therapeutics250x250.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/prime-therapeutics250x250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/prime-therapeutics250x250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/companies.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Companies                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_5ec6a575c1d2ee681bf8a8400c3cd5ac\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_ac511a7272c30add3b4cabeb6617ae4d\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">The site was just much more user friendly than<br \/>\nin past years.<\/span> Our employees found it easier<br \/>\nand faster to make their pledge.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Alison Hermance,            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Human Resources Analyst, Prime Therapeutics<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_433c0848f13b49ad969c16201cd6418c\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Prime Therapeutics provides drug management solutions that put people and patients first,\r\npartnering with Blue Plan partners to make a more intiuitve and innovative health care network.\r\nCommitted to make health care work better, Prime focuses on achieving low cost drug and health\r\ninsurance solutions for employees and government aid.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_513454a7442e21cc64c351310468138f\">\n            <p class=\"body-medium\">Each September, Prime Therapeutics employees band together to donate<br \/>\ntheir time, money and resources to five specific nonprofit organizations for a<br \/>\ncampaign called \u201cWeek of Giving\u201d.<\/p>\n<p class=\"body-medium\">\nIn 2016, Prime switched their employee engagement provider to YourCause<br \/>\nto measure performance and were faced with the challenge of onboarding<br \/>\ntheir employees to the new software. The ease of use of YourCause\u2019s<br \/>\nplatform allowed the leaders more time, and as a result, Prime\u2019s participation<br \/>\nlevels increased by 5%.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_171cd18fb687aa7cbcb3496ff2669b15\">\n            <h3>Details of the Campaign<\/h3>\n<p class=\"body-medium\">During the \u201cWeek of Giving\u201d campaign, Prime Therapeutics offers a 50%<br \/>\nmatch on payroll donations to one of their five supported charities with no<br \/>\nmatch cap!<\/p>\n<p class=\"body-medium\">Each of the five organizations align with Prime\u2019s goal of supporting health<br \/>\ncare and human services in the United States. Additionally, employees<br \/>\nvolunteer and take part in fundraising activities throughout the week.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_dabb47befd5c57ba202dc40686f5a5ed\">\n            <h3>Participation Increase<\/h3>\n<p class=\"body-medium\">The percentage of employee participation increased from 71% to 76% as<br \/>\na result of Prime switching to YourCause in 2016 &#8211; the highest campaign<br \/>\nparticipation in Prime history. Prime attributes this increase to YourCause,<br \/>\nsaying that, \u201cThe site was just much more user friendly than in past years. Our<br \/>\nemployees found it easier and faster to make their pledge.\u201d Prime maintained<br \/>\nthe communication plan as previous years, but the increase was in large part<br \/>\ndue to the software\u2019s ease of use.<\/p>\n<p class=\"body-medium\">\nBecause of the intuitive nature of the YourCause platform, there were far<br \/>\nfewer issues and problems for employees, which led to far fewer support<br \/>\nrequests to project leads. By spending less time putting out fires, the Prime<br \/>\nTherapeutics HR Analyst could then focus time and effort advancing the<br \/>\nprogram.<\/p>\n<p class=\"body-medium\">\nNotable improvements and feedback about YourCause include:<\/p>\n<p class=\"body-medium\">\n\u2022 Simple to signup and use<\/p>\n<p class=\"body-medium\">\n\u2022 Familiar \/ comfortable UI design<\/p>\n<p class=\"body-medium\">\n\u2022 Only 0.004% of employees who participated in the campaign required<br \/>\nassistance from our support team<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_0cb00eda700c0f5355f05e64d5ab6ff1\">\n            <h3>Communication About Campaign<\/h3>\n<p class=\"body-medium\">Prime Therapeutics\u2019 zealous communication coupled with their<br \/>\nunlimited match cap is a large part of what has made the \u201cWeek<br \/>\nof Giving\u201d campaign such a success. YourCause freed up three to<br \/>\nfive hours for the Human Resources Analyst; hours she previously<br \/>\nspent answering questions. She could then focus more on these<br \/>\npromotional efforts, which include:<br \/>\n\u2022 Daily emails<\/p>\n<p class=\"body-medium\">\n\u2022 Digital signage on their intranet<\/p>\n<p class=\"body-medium\">\n\u2022 Their famous \u201cWalking Taco\u201d event<\/p>\n<p class=\"body-medium\">\n\u2022 Step-by-step documentation<\/p>\n<p class=\"body-medium\">\n\u2022 Eye-catching graphics<\/p>\n<p class=\"body-medium\">\n\u2022 Their campaign event complete with a mascot race!<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_86f3cdb0d929b83f3cfb08303510e049\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThe implementation process was so easy and quick! Everything was well-organized&#8230; It helped by having checklists for everything so we knew exactly what needed to be done and when to hit each deadline. Because of this, we actually were able to launch earlier than anticipated!<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Alison Hermance            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Communications,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Prime Therapeutics                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_c018df797c1e0d574cccbf0f88b587c4\">\n            <h3>Impact<\/h3>\n<p class=\"body-medium\">The YourCause platform had a large impact on the CSR professionals running<br \/>\nthe campaign. They were able to spend their time more proactively running<br \/>\ntheir program rather than resolving issues on the defense. Three to five hours<br \/>\na week is the estimated time saved with this solution.<\/p>\n<p class=\"body-medium\">\nThis change resulted in a 5% increase in participation, allowing Prime<br \/>\nemployees to continue their generous philanthropic actions.<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_bb592d28d4d872b048f51bfb0f9b228c\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>76%<\/mark>\n                <\/h3>\n                <p class=\"body-large\">Participation for Week of Giving Campaign<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>3-5 Hours<\/mark>\n                <\/h3>\n                <p class=\"body-large\">Estimated weekly time saved since implementing YourCause<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/casestudy-primetherapeuticsweekofgiving.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/prime-therapeutics250x250.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/prime-therapeutics250x250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/prime-therapeutics250x250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Prime<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-yourcause-csrconnect\">\n                                                    Blackbaud&#039;s YourCause CSRConnect                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_70da91114793481cb311c3895c6fd102\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/amerihealthcaritas_taglinergb.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/amerihealthcaritas_taglinergb.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/amerihealthcaritas_taglinergb-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Corporate Social Responsibility (CSR)                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>AmeriHealth Caritas<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/amerihealth-caritas\">AmeriHealth Caritas<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/umpqua_primary-vertical-logo_cmyk_green_250x250.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/umpqua_primary-vertical-logo_cmyk_green_250x250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/umpqua_primary-vertical-logo_cmyk_green_250x250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Corporate Social Responsibility (CSR)                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Umpqua Bank<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/umpqua-bank\">Umpqua Bank<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/vizient-r-250x250-1.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/vizient-r-250x250-1.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/vizient-r-250x250-1-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Corporate Social Responsibility (CSR)                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Vizient<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/vizient\">Vizient<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_6b5517aecc61d99f5f2ed6b5729f72cc\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__content\">\n                        <h2>Ready to <span class=\"green-blue-gradient\">power<\/span> your passion?<\/h2>\n<p class=\"body-large\">Request a customized demo to see how Blackbaud is made for your 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