{"id":9480,"date":"2018-05-15T19:56:00","date_gmt":"2018-05-15T19:56:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/university-of-georgia"},"modified":"2025-04-04T10:21:31","modified_gmt":"2025-04-04T14:21:31","slug":"university-of-georgia","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/university-of-georgia","title":{"rendered":"University of Georgia"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_e2a4510866f2931f78c294e24b3073d2\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">UNIVERSITY OF GEORGIA<\/span><\/p>\n<h1 class=\"h2\">UGA Drives Giving with Donor-Centered Approach<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/10\/UGA-University-of-Georgia-donorCentrics-.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1840\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"graduate student taking selfie\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-300x216.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1024x736.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-768x552.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1536x1104.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-2048x1472.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_5d42a0f204bd0963585db80d3f22fa84\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_a6987f68d27538e22da435fdeec24c88\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">The level of detail that donorCentrics provides in the Overall Performance Assessment allows us to see movement between retention, reactivation, and acquisition efforts, which is very valuable.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Jill Bateman            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                Senior Director for Annual and Special Giving, University of Georgia            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_e932520c3d8f195fae8d938659a2c715\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        For more than 15 years, University of Georgia\u2019s Office of\r\nDevelopment has looked to insights from Blackbaud\u2019s donorCentrics\u00ae to better understand the drivers of annual\r\ngiving and shape enduring strategies and initiatives, including the Third Pillar campaign. We talked with Jill Bateman, UGA\u2019s senior\r\ndirector for annual and special giving, about the benefits of\r\ndonorCentrics fundraising performance insights, collaborative peer benchmarking, and the historical record established for UGA\u2019s team as annual giving increased by 250% with a 56% increase in donors.    <\/p>\n    <\/section>\n\n<section class=\"longform-content-qa\" id=\"longform-content-qa-block_f79f4a428604e6a76c1962424e5c93d3\">\n        <div class=\"longform-content-qa__wrapper\">\n                                                                    <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>What made University of Georgia interested in participating in Blackbaud\u2019s donorCentrics?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">The level of detail that donorCentrics provides in the Overall Performance Assessment (OPA) allows us to see movement between retention, reactivation, and acquisition efforts, which is very valuable. Previously, wetracked how many donors we had, and we knew the dollar amounts received, but we did not recognize loyalty as much. It was simply an analysis of alumni participation and solicitation performance each year.<\/p>\n<p class=\"body-medium\">In 2005, UGA was kicking off the Archway to Excellence Campaign, and we needed to know more about our alumni donors, how to speak to them in various ways, and recognize UGA connections based off their engagement.<\/p>\n<p class=\"body-medium\">Blackbaud\u2019s donorCentrics also includes opportunities to participate in collaborative peer benchmarking sessions, and that\u2019s where we have learned the most. In our conversations with other institutions, we\u2019ve talked about successful strategies, challenges, and new ideas. And with the donorCentrics benchmarking dashboards, we can continue to follow the progress of those institutions and others like ours through the year.<\/p>\n                            <\/div>    \n                                                <\/div>\n                                                        <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>Q: With donorCentrics, you periodically receive the Overall Performance Assessment you mentioned. What metrics in your OPA do you focus on?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">Retention is one of those strong points that we look at immediately within the OPA. Who are those individuals that we retain from the prior year? The big, leaky bucket visual that we all have in annual giving is realized in the OPA. Each year, our goal is to retain more donors and advance those relationships.<\/p>\n                            <\/div>    \n                                                <\/div>\n                                                        <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>A Blackbaud strategic consultant reviews your OPA with your team. How does that help?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">Our Blackbaud consultant has a broad spectrum of expertise to share and is great at outlining various fundraising trends impacting us as well as other public and private universities. The OPA highlights these trends along with our actual metrics for the year, and that\u2019s something that we always look at.<\/p>\n<p class=\"body-medium\">We do well against our peers in various areas. We also learn a lot from them, too, and it\u2019s based off those trends that we consider new strategies like young alumni approaches, recurring gift opportunities, and leadership upgrades. Having the consultant\u2019s insight helps us narrow the many ideas that emerge during our review.<\/p>\n                            <\/div>    \n                                                <\/div>\n                                                        <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>Do you remember any UGA trends revealed by donorCentrics that led to a new initiative?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">Early on, we saw that alumni would make a first-time gift, and the second year, about half renewed. When a donor gave in that third year, they pretty much stayed as a donor continuously. We started thinking about that sequence and what we could do to encourage giving beyond that third year. We did not have a consecutive-giving program at that point in time, so we<br \/>\ndeveloped the Third Pillar campaign tying it to The Arch, which has three pillars representing wisdom, justice, and moderation. I remember us using the white boards in UGA\u2019s Miller Learning Center to draft the concept.<\/p>\n                            <\/div>    \n                                                <\/div>\n                                                        <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>Has donorCentrics influenced the timing of an appeal?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">Using the Giving By Month report, we noticed December was a significant giving month for UGA\u2019s fundraising program. Having this info and hearing from others within the benchmarking sessions, UGA initiated in 2018 an invoice\/contribution card mailing with a suggested increase in giving for calendar year-end. The added mailing had a simple message and a good<br \/>\nvisual. The first effort realized a 113% increase in the number of gifts and<br \/>\na 138% increase in total dollars compared from the previous year\u2019s fall<br \/>\nsolicitations. In the second year, it maintained a similar percentage increase<br \/>\nfor total dollars, while the number of gifts increased by 56%.<\/p>\n                            <\/div>    \n                                                <\/div>\n                                                        <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>How much time would it take UGA to create a report like your OPA without donorCentrics?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">Our Advancement Services team gave a ballpark estimate that 30 to 40<br \/>\nwork hours would be needed for each of the 10 or so sections within the OPA. It would be a major commitment of staff resources, and the data would be<br \/>\nlimited to just UGA.<\/p>\n<p class=\"body-medium\">With donorCentrics, you look at your information, see how you compare with other higher education institutions, and receive guidance on next steps. And the OPA report covers every aspect of fundraising. It\u2019s Grad Year, Gift Amount Level, Frequency in Giving \u2026 Those kinds of perspectives are really important for us to review and consider: Are we doing what we need to do to engage our alumni population to be supportive?<\/p>\n                            <\/div>    \n                                                <\/div>\n                                                        <div class=\"longform-content-qa__wrapper__info\">\n                                                    <div class=\"longform-content-qa__wrapper__info__question\">\n                                <div class=\"longform-content-qa__wrapper__info__question__symbol\">Q:<\/div><h5>How does the standardized reporting of donorCentrics help record the story of your fundraising over time?<\/h5>\n                            <\/div>    \n                                                                            <div class=\"longform-content-qa__wrapper__info__answer\">\n                            <div class=\"longform-content-qa__wrapper__info__answer__symbol\">A:<\/div><p class=\"body-medium\">In annual giving, there\u2019s transition in staffing and leadership after a<br \/>\nnumber of years, with some moving on to another part of an institution\u2014or to another institution. Having the past Overall Performance Assessments<br \/>\nin our library to show, \u201cHere\u2019s the history of UGA,\u201d when transitions take place<br \/>\nis also very valuable because you\u2019ve got the data that provides perspective.<br \/>\nIt\u2019s very telling to review because during these past 15 years we\u2019ve had two<br \/>\nrecessions, two significant fundraising campaigns, and numerous special<br \/>\ninitiatives. We\u2019ve gone from 16,381 Annual Giving donors totaling $4 million<br \/>\nin fiscal year 2005 to 25,559 donors totaling $14 million in fiscal year 2020,<br \/>\nbut again these reports tell us about so much more than totals of donors<br \/>\nand dollars. It\u2019s been a good way to watch progress over the years.<\/p>\n                            <\/div>    \n                                                <\/div>\n                                    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_307f62c185b300ce278632d867692677\">\n            <p class=\"body-medium\"><a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2018\/05\/University-of-Georgia-UGA-CRM-Customer-Story-_v1.0-1.pdf\">Read the University of Georgia with Blackbaud CRM Customer Story<\/a><\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/03\/UGA_logo-250x250-1.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/03\/UGA_logo-250x250-1.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/03\/UGA_logo-250x250-1-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>University of Georgia<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-georgia\">\n                                                    donorCentrics                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_92a752fe2bf4b98177c114e1c465c71b\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/unc-chapel-hill.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/unc-chapel-hill.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/unc-chapel-hill-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>UNC-Chapel Hill<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/unc-chapel-hill\">UNC-Chapel Hill<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ud-primary-logo-250.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ud-primary-logo-250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ud-primary-logo-250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Delaware<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-delaware\">University of Delaware<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/01\/UGA\u2013logo-e1737650408219.png\" class=\"img-fluid icon-img\" alt=\"University of Georgia logo\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Analytics                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Georgia with Blackbaud Predictive Analytics<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-georgia-with-blackbaud-predictive-analytics\">University of Georgia<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n           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