{"id":9454,"date":"2021-11-04T19:50:00","date_gmt":"2021-11-04T19:50:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/ursuline-sisters-of-tildonk"},"modified":"2025-01-22T22:02:35","modified_gmt":"2025-01-23T03:02:35","slug":"ursuline-sisters-of-tildonk","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/ursuline-sisters-of-tildonk","title":{"rendered":"Ursuline Sisters of Tildonk"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_e2709cd4ac4a64c4649eb00b1155b4d1\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Ursuline Sisters of Tildonk<\/span><\/p>\n<h2>Mission-Based Nonprofit Uses Donor Insights to Strengthen Fundraising<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ursuline-sisters-of-tildonk-customer-spotlight-story.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/faith-communities-spotlight-40@2x.png\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Faith Communities                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_2edeeefde1417d077a2377624e3bd835\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_4c1e9599469417724dae199371dcd2e7\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">Blackbaud products have helped us raise support for the sisters and made our small team able to accomplish <\/span> more than what we could on our own. Blackbaud\u2019s wealth analytics have felt like an extra staff member.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Melissa Azzara            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Director of Advancement Services, Ursuline Sisters of Tildonk<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_c125693a8af391511fbe91e4f4c2ae0a\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Facing a lack of new donors and limited fundraising resources, the small team supporting the\r\nUrsuline Sisters of Tildonk turned to data insights from Blackbaud to raise more money to care\r\nfor their sisters in retirement.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_c5e53861e7cc53c84018fff414871817\">\n            <h3>Mission-based nonprofit uses donor insights to<br \/>\nstrengthen fundraising to support retired sisters.<\/h3>\n<p class=\"body-medium\">For nearly a century, the Ursuline Sisters of Tildonk have carried out their<br \/>\nmission to \u201cmake God known and loved,\u201d and to \u201cmake a difference in society<br \/>\nthrough the witness of their lives, which are profoundly rooted in simplicity,<br \/>\nharmony, mutuality, and hospitality.\u201d<\/p>\n<p class=\"body-medium\">\nIn New York and Connecticut, the sisters administered schools through<br \/>\nseveral Catholic dioceses. Their work has changed over the years, but they<br \/>\ncontinue to be active in Catholic school education, parish and pastoral<br \/>\nministry, hospital and hospice ministries, social justice and outreach, and<br \/>\nspiritual leadership.<\/p>\n<p class=\"body-medium\">\nNow the sisters continue to serve but have reached retirement age, and<br \/>\nbenefits from Social Security are not enough for them to make ends meet.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_6acdc5711ccef26ecc680664a4e64ed8\">\n            <h3>Working Smarter with a Small Team<\/h3>\n<p class=\"body-medium\">\u201cThe sisters gave their whole lives to serve, so now we need to serve them,\u201d<br \/>\nexplained Melissa Azzara, development office manager for the Ursuline<br \/>\nSisters of Tildonk. \u201cBlackbaud products have helped us raise support for<br \/>\nthe sisters and made our small team able to accomplish more than what<br \/>\nwe could on our own. Blackbaud\u2019s wealth analytics have felt like an extra<br \/>\nstaff member.\u201d<\/p>\n<p class=\"body-medium\">\nAzzara and her part-time team of two utilize Blackbaud\u2019s data intelligence<br \/>\ncapabilities in conjunction with Blackbaud eTapestry\u00ae for insights on<br \/>\npotential donors\u2019 wealth and likelihood to support their mission. The team<br \/>\ndid not have significant analytics capabilities before, mostly employing a<br \/>\none-size-fits-all approach to asking for support and researching prospects<br \/>\nsuspected to have major gift capacity ad hoc.<\/p>\n<p class=\"body-medium\">\nDonor insights provided by Blackbaud have enabled them to find new<br \/>\ngiving potential among individuals not previously on their radar and<br \/>\nprovided the tools to segment their database and focus their limited<br \/>\nresources on the right people. There is real meaning to the phrase \u201cwork<br \/>\nsmarter, not harder\u201d for the development office.<\/p>\n<p class=\"body-medium\">\n\u201cI\u2019m amazed at how much the sisters have touched former students, and<br \/>\nwe get notes along with gifts on the lasting impact they left,\u201d Azzara said.<br \/>\n\u201cThose who have a personal connection make up about 90% of our donors<br \/>\nbut that extra 10% is critical and growing thanks to Blackbaud.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_f475a7b78ef00efd50d7132cf3e0be34\">\n            <h3>Understanding Who is Most Likely to Give<\/h3>\n<p class=\"body-medium\">Before implementing Blackbaud\u2019s data insights, the development office did not have the resources to effectively solicit all 8,000 of their constituents in Blackbaud eTapestry.<\/p>\n<p class=\"body-medium\">They needed to know who was most likely to give at what level. With data intelligence from Blackbaud, Azzara quickly proved that data-driven decision-making could have a powerful impact. \u201cWe wanted to make more data-driven decisions, and we have been able to move in a whole new direction with our fundraising. It has also helped us get so much more out of eTapestry.\u201d<\/p>\n<p class=\"body-medium\">Prior to utilizing data insights from Blackbaud, there was no segmentation<br \/>\nso every potential donor received the same mailing and ask amount. Now<br \/>\nthe team uses data insights to employ targeted ask amounts, personalize<br \/>\nmessaging, and generate targeted lists for their different fundraising<br \/>\nefforts\u2014strategies that are driving fundraising results, with a response rate<br \/>\nthat has tripled and an increase of 50% in the average donation amount.<br \/>\n\u201cOur use of Blackbaud\u2019s data insights and eTapestry is making a difference for our sisters who gave their entire lives to make a difference for others,\u201d Azzara reported.<\/p>\n<p class=\"body-medium\">As the team strives to support the sisters well into retirement, they can<br \/>\ndetermine the right ask for the right people, something they were not able to do previously. \u201cAnalytics magnifies the impact of the sisters and allows them to be cared for,\u201d Azzara said.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_a2eff1447b5d9cdd09fc10d4849df547\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cOur sisters have ministered in Catholic education for 97 years in New York and Connecticut and changed thousands of lives over the years. Around 90% of our donors have been personally influenced by the sisters, and Blackbaud Target Analytics helps us fill in that last 10% that is so critical to make sure our sisters are now cared for in their retirement.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Melissa Azzara            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Development Office Manager                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Ursuline Sisters of Tildonk                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ursuline-sisters-of-tildonk-customer-spotlight-story.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ursuline-sisters-logo-250-x-250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ursuline-sisters-logo-250-x-250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ursuline-sisters-logo-250-x-250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Ursuline Sisters of Tildonk<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/ursuline-sisters-of-tildonk\">\n                                                    Blackbaud Analytics                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/ursuline-sisters-of-tildonk\">\n                                                    Blackbaud eTapestry                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_c50efaabacf39c5c5ab56b1d3b6f697e\">\n    <div class=\"container\">\n        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representative, today.<\/p>\n                                                    <\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"top-square\"><\/div>\n    <div class=\"bottom-square\">\n        <div class=\"square-content\"><\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Discover how data-driven fundraising has helped support the sisters in their retirement.<\/p>\n","protected":false},"author":2,"featured_media":9456,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"singular.block.php","meta":{"_acf_changed":false,"footnotes":""},"vertical_tax":[13],"competency":[22,27],"product_tax":[45,53],"region":[114],"class_list":["post-9454","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - 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