{"id":9451,"date":"2022-09-29T21:53:00","date_gmt":"2022-09-29T21:53:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/western-university"},"modified":"2025-03-31T12:04:30","modified_gmt":"2025-03-31T16:04:30","slug":"western-university","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/western-university","title":{"rendered":"Western University"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_fb6055ed0687eea662ee36db24d55201\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Western University<\/span><\/p>\n<h2>Scalable Education Management Solutions Enable Advanced Digital Marketing Capacities and High Performance Campaigns<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/western-university-customer-spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"378\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/09\/Screenshot-2024-12-23-224426.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/09\/Screenshot-2024-12-23-224426.png 648w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/09\/Screenshot-2024-12-23-224426-300x175.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Canada,                             <\/span>\n                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_f0bb79f04bf721f29caa48dae0ed6fb6\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_4e81a7b8b140b373193b1627c4530c3f\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">Overall, we needed a foundation\u2014a set of systems\u2014 to eliminate any hurdles for our fundraising and engagement efforts.<\/span> We wanted state-of-the-art, proven technology, which we found in Luminate Online and Blackbaud CRM.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Drew Martin            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Director of Technology Services for University Advancement, Western University<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_8b7b4910f588d5d58aab03b2240b4e68\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        As the University Advancement division at Western University adopted Blackbaud Luminate\r\nOnline, they acquired flexible digital marketing technology to build a strong online presence,\r\nultimately supporting the distribution of 8 million emails and 300 events a year. Now, with\r\nthe subsequent addition of Blackbaud CRM to sustain a growing database of\r\n650,000+ records, the division has confidently started the most\r\nambitious campaign in Western University\u2019s history.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_535d6069f8942b75c23368b2464c461c\">\n            <h3>With integrated technology, advancement team<br \/>\nsees advantages that are \u2018way over the top\u2019<\/h3>\n<p class=\"body-medium\">With a history dating back to 1878, Western University currently has 40,000<br \/>\nenrolled students and an extensive network of 325,000 graduates living not<br \/>\nonly in the Ontario region and across Canada, but also around the world.<br \/>\nSince 2007, the University Advancement division at Western University has<br \/>\nrelied on the robust technology tools of Blackbaud Luminate Online for<br \/>\nfundraising and marketing campaign automation. And in spring of 2019, the division adopted Blackbaud CRM to bolster its extensive database,<br \/>\nwhich also serves as the institutional source of truth for historical<br \/>\nalumni records.<\/p>\n<p class=\"body-medium\">\nThis powerful combination of integrated cloud-based solutions supported<br \/>\nthe division as they stayed connected with alumni through virtual<br \/>\nchannels during the first two years of COVID-19 and exceeded their annual<br \/>\nfundraising goals. \u201cI\u2019m a believer in Blackbaud,\u201d said Drew Martin, director of<br \/>\ntechnology services for University Advancement. \u201cThey have the products<br \/>\nthat help our institution succeed.\u201d<\/p>\n<p class=\"body-medium\">\nNow, Blackbaud solutions are bolstering the division as fundraisers engage<br \/>\nin the early stages of the most ambitious fundraising campaign in Western\u2019s<br \/>\nhistory. \u201cOur Blackbaud systems are ready.\u201d Martin said.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_44c545ac99f8d3d568b31a35ffbc92fe\">\n            <h3>A High-Capacity Digital Marketing Solution<\/h3>\n<p class=\"body-medium\">Martin sums up the primary advantages of Blackbaud Luminate Online for<br \/>\nUniversity Advancement at Western in two words: volume and reach.<br \/>\nBefore adopting Blackbaud\u2019s solutions, the division didn\u2019t have any outreach<br \/>\nfor alumni on the Internet, but Martin and his team saw the need, and selected<br \/>\nLuminate Online with an eye for capacity and innovation. Adopting new<br \/>\nsoftware platforms require change management, but Martin said the effort<br \/>\nhas been worth it, with advantages that have \u201cexceeded our expectations.\u201d<br \/>\nThe division also achieves volumes through Luminate Online that are \u201cquite<br \/>\nlarge,\u201d he explained. \u201cWe send about 8 million emails in a given year. We hold<br \/>\nabout 300 events through Blackbaud Luminate Online. And our transactions<br \/>\nflow through Luminate Online to Blackbaud CRM.\u201d<\/p>\n<p class=\"body-medium\">\nWhile it wasn\u2019t an original focus, the division has increasingly looked to<br \/>\nLuminate Online to power events. Participation in Western University\u2019s virtual<br \/>\nhomecoming in 2021 far exceeded expectations, with staff tailoring emails and<br \/>\nother content for groups based on age, faculties, majors, and other interests.<br \/>\n\u201cThe segmentation we can do in Luminate Online is quite robust,\u201d Martin said.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_9029aa9111c73c9570367ab64362a883\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cI\u2019m a believer in Blackbaud. They have the products that help our institution succeed.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Drew Martin            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Technology Services for University Advancement                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Western University                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_1b15075965dae86605434a0d63124b63\">\n            <h3>Working Together in Sync, with Flexible Solutions<\/h3>\n<p class=\"body-medium\">The division initially hired two web developers who specialize in Luminate<br \/>\nOnline and have eventually added another. Compared to other content<br \/>\nmanagement systems used at the university, the developers feel Luminate<br \/>\nOnline is easy to work with, robust, and allows for greater creativity. \u201cThey\u2019ve<br \/>\nworked some wonders with it,\u201d Martin said.<\/p>\n<p class=\"body-medium\">Moreover, the division\u2019s web development team has created templates that<br \/>\ncolleagues\u2014both in the division and in faculty fundraising teams\u2014can plug<br \/>\ncontent into easily. \u201cBlackbaud CRM and Luminate Online have allowed us<br \/>\nto decentralize the knowledge and the use of the system,\u201d Martin said. That<br \/>\nhas enabled staff and faculty fundraising teams to solve many questions and<br \/>\nissues on their own, without having to ask Technology Services for help.<\/p>\n<p class=\"body-medium\">\nWith the move to Blackbaud CRM, the division now has a holistic fundraising<br \/>\nand relationship management system\u2014one that enables more than just gift<br \/>\nmanagement. Because it syncs with Luminate Online, which easily captures<br \/>\ncontact information changes as constituents register for events or make new<br \/>\ndonations, those updates essentially flow overnight into the database. That<br \/>\ngrowing database is substantial as it holds all alumni and donor records for<br \/>\nthe university for a total of more than 650,000 records.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_3d3f67834939a8ed727d442afe4746e3\">\n            <h3>Responsive Customer Support<\/h3>\n<p class=\"body-medium\">While many employees come to the division with experience working with<br \/>\nBlackbaud products, those who don\u2019t \u201ccan pick it up really quickly,\u201d Martin<br \/>\nsaid. Training modules have been completed that increase the adoption of<br \/>\nthe product.<\/p>\n<p class=\"body-medium\">\n\u201cBlackbaud customer support is just great. We find it very responsive,\u201d Martin<br \/>\nsaid, explaning another reason he feels confident as the division works<br \/>\ntoward greater goals in alumni engagement and annual fundraising.<\/p>\n<p class=\"body-medium\">\n\u201cOverall, we needed a foundation\u2014a set of systems\u2014to eliminate any hurdles<br \/>\nfor our fundraising and engagement efforts. We wanted state-of-the-art,<br \/>\nproven technology, which we found in Luminate Online and Blackbaud CRM,\u201d<br \/>\nMartin said. \u201cBlackbaud is only one piece of the puzzle but a very large piece<br \/>\non our path to raising $100 million annually.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/western-university-customer-spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/wu_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/wu_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/wu_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Western University<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-crm\">\n                                                    Blackbaud Enterprise Fundraising CRM                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/western-university\">\n                                                    Blackbaud Luminate Online                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_35eababaec71e0b2bf85d05055851d2c\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"286\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250.jpg\" class=\"img-fluid icon-img\" alt=\"Mississippi State 250 logo\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250.jpg 286w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250-150x150.jpg 150w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising and Relationship Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Mississippi State University Development and Alumni Division<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/mississippi-state-university-development-and-alumni-division\">Mississippi State University Development and Alumni Division<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Louisville<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-louisville\">University of Louisville<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/boston-university250.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/boston-university250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/boston-university250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Boston University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/boston-university\">Boston University<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_393569978ee90d6c29496a00179dcad7\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__content\">\n                        <h2>Ready to <span class=\"green-blue-gradient\">power<\/span> your passion?<\/h2>\n<p class=\"body-large\">Request a customized demo to see how Blackbaud is made for your unique challenges and needs.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__form-wrapper\">\n                        <script src=\"\/\/app-sj07.marketo.com\/js\/forms2\/js\/forms2.js\"><\/script>\n                       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