{"id":9401,"date":"2019-04-12T17:03:00","date_gmt":"2019-04-12T17:03:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/phi-kappa-psi-customer-story"},"modified":"2025-04-04T10:16:54","modified_gmt":"2025-04-04T14:16:54","slug":"phi-kappa-psi-customer-story","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/phi-kappa-psi-customer-story","title":{"rendered":"Phi Kappa Psi Foundation"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_5fc4469efe6ffb185ed5b66f77644303\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Phi Kappa Psi Foundation<\/span><\/p>\n<h2>Fraternity Raises More Funds, Builds Stronger Relationships with Members through Blackbaud Partnership<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/phikappapsi_cs_final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"A group of men who are in the same fraternity\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2019\/04\/20180910-Phi-Psi-016-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_f3b26f6e7740032bd77e0d779ad180fd\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_038bd3bf84553364f32c3c1fd6ec4455\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">\u201cBecause of Blackbaud, we can now increase the leadership capacity and the academic excellence<\/span> within our members and our younger brothers so that we can change the world one member at a time.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Patrick Griffith            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Director of Advancement Services, Phi Kappa Psi<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_86c481ce764975bf3f64a2c539b50b13\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The Phi Kappa Psi Foundation wanted to buck the trend of abysmal response rates by engaging\r\nfraternity members of all ages in the most appropriate way. By connecting with the right people\r\nat the right time, the foundation raised hundreds of thousands of dollars for scholarships and\r\nleadership programming.     <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_f8e1d154633994a31fea1bde36a45556\">\n            <h3>Phi Kappa Psi Foundation raises more funds and<br \/>\nbuilds stronger relationships with members.<\/h3>\n<p class=\"body-medium\">For over a century, the Phi Kappa Psi Foundation has helped members of<br \/>\nthe social fraternity across the world. The foundation aims to raise, invest,<br \/>\nand grant funds\u2014through scholarships, leadership programs, and housing<br \/>\ncampaigns\u2014to achieve the most success. \u201cWhen we raise money, we are able to communicate with people what the impact is going to be for their dollars\u2014and we get to celebrate through the granting of those dollars back to our members and our undergraduates,\u201d explained Patrick Griffith, the foundation\u2019s director of advancement services. Griffith noted that Greek letter organizations typically receive a less than 3% response rate to their communications. With 80,000 living members in Phi Kappa Psi, he noted, \u201cThere is a lot of opportunity to reconnect with individuals.\u201d But the Phi Kappa Psi Foundation needed the best tools and strategy to make those connections.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_376a1ae6df31265793b80a417cf1dfe3\">\n            <h3>Smart Asks, Real Results<\/h3>\n<p class=\"body-medium\">In 2017, the foundation awarded more than $590,000 to the fraternity for educational programming and leadership development. And in 2018, Phi<br \/>\nKappa Psi awarded more than $100,000 in undergraduate and graduate scholarships to 45 members. \u201cAll of this has been raised through Blackbaud solutions,\u201d Griffith said. Having the appropriate tools in place, he explained, positions the foundation to create lasting relationships with Phi Kappa Psi members long after their on-campus experiences end. \u201cWe are making the right ask of the right people and we\u2019re doing it at the right time,\u201d Griffith said. \u201cWe are also confident in knowing that we are reaching people in the ways that they want to be reached, where they want to be reached. That comes with the services that we receive from Blackbaud.\u201d<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_8ed37298bf9bbd918101512372a2846c\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>Awarded over $590,000<\/mark>\n                <\/h3>\n                <p class=\"body-large\">in educational programming and leadership development in 2017<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>Awarded over $100,000<\/mark>\n                <\/h3>\n                <p class=\"body-large\">in undergraduate and graduate scholarships to 45 members in 2018<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_5247f5f484abc260bfc82d52ae2742ba\">\n            <h3>Connecting with Members of All Ages<\/h3>\n<p class=\"body-medium\">With Blackbaud as a partner for data enrichment and fundraising and<br \/>\nrelationship management, the Phi Kappa Psi Foundation knows when<br \/>\nmembers change addresses or phone numbers. Strong data also ensures that<br \/>\nthe foundation makes appropriate solicitations. \u201cWithin our peer organizations, we can very much say that direct mail is not dead,\u201d Griffith said, \u201cand we definitely believe that. However, we are also forward-thinking enough to know that we need to meet our younger brothers and our constituents in the ways that they want to be reached\u2014and that means online communication and using social networks.<\/p>\n<p class=\"body-medium\">\nBlackbaud digital marketing is going to be helpful efficiently targeting the<br \/>\nright audience based completely on how individuals react to our messaging. We know there are social trends around giving online, and that is going to be our first stop. Additionally, not every audience is a solicitation audience,<br \/>\neven though the end goal is to receive a gift. Engagement is a priority to our organization, and each audience will receive intentional engagement at their level to convey impact.\u201d<\/p>\n<p class=\"body-medium\">The foundation\u2019s motto (\u201cInvest today. Change tomorrow.\u201d) speaks to its goals of supporting academic achievement, personal growth, and a safe and healthy space to cultivate that culture of excellence. Griffith explained that technology plays an important role for the Phi Kappa Psi Foundation and all Greek organizations to drive results year after year. With their recent investment in Blackbaud\u2019s marketing package, Griffith notes, \u201cWe are conservatively anticipating our acquisition to double in the first year. As the<br \/>\nprogram continues to develop, we will be adding additional segments of<br \/>\nindividuals to reach out to and further anticipate steady growth of our donor base over the course of two years. Blackbaud, we believe, is going to be the<br \/>\nimpetus of lowering our average donor age and noticeably increasing our<br \/>\ndonor counts. Because of Blackbaud, we can now increase the leadership<br \/>\ncapacity and the academic excellence within our members and our younger<br \/>\nbrothers so that we can change the world one member at a time.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/phikappapsi_cs_final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/phi-psi-logo-250x250-1.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/phi-psi-logo-250x250-1.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/phi-psi-logo-250x250-1-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Phi Kappa Psi Foundation<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" 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