{"id":9398,"date":"2023-02-20T15:02:00","date_gmt":"2023-02-20T15:02:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/the-university-of-kansas-health-system"},"modified":"2025-03-31T12:23:35","modified_gmt":"2025-03-31T16:23:35","slug":"the-university-of-kansas-health-system","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/the-university-of-kansas-health-system","title":{"rendered":"The University of Kansas Health System"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_14912102dd48f2bdfe5ee2551c037d05\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">The University of Kansas Health System<\/span><\/p>\n<h2>Implementation of Technology Tools to Strengthen Major Gift Pipeline Results in Planned Giving Increase<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/the-university-of-kansas-health-system-customer-story-spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"311\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/02\/Screenshot-2024-12-26-173510.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/02\/Screenshot-2024-12-26-173510.png 671w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/02\/Screenshot-2024-12-26-173510-300x139.png 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/healthcare-organizations.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Healthcare Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_defe8280db222adb7cb1d57f858f554f\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_7b0606848ce435d5d8b5267a1ef094b1\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">Together we\u2019ve been able to identify significant funding<\/span> to benefit the entire health system.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Marcella Jewell            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i> Director of Development Operations, The University of Kansas Health System<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_7d30f08d2f78c336a5c08d6198cfd0d8\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        After an initial in-house attempt to develop a grateful patient fundraising program \u201ccrumbled,\u201d\r\nThe University of Kansas Health System found the technology tools and support they needed to\r\nstrengthen their major gift pipeline through Blackbaud. The results so far are outstanding\u2014with\r\none grateful patient pledging $1.1 million in planned giving within the first three years.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_e7ff0a8c45650313292845b8464d50ba\">\n            <p class=\"body-medium\">The University of Kansas Health System has grown from its beginnings as a university hospital in the early 1900s to span over 100 locations across the state with more 14,000 employees and 1,000 physicians earning national accolades and leading in areas like telehealth.<\/p>\n<p class=\"body-medium\">A pivotal transformation occurred when The University of Kansas Hospital in Kansas City became an independent hospital authority with autonomy from the university and state in 1998, opening the door for transformative advancements in facilities, care, and growth across Kansas.<\/p>\n<p class=\"body-medium\">\u201cWe\u2019re the elite institution in the area now, ranked as the Best Hospital in Kansas City and the Best Hospital in Kansas by U.S. News &amp; World Report for 13 consecutive years. And it\u2019s absolutely the best place to work,\u201d said Director of Development Operations Marcella Jewell. \u201cThat\u2019s what\u2019s especially meaningful to me, because I grew up here.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_60643bdca1ab9edda24b7fca8e6d5b71\">\n            <h3>Finding Fundraising Solutions that Work<\/h3>\n<p class=\"body-medium\">Jewell understands how important fundraising is to the continued success<br \/>\nof The University of Kansas Health System and was recently promoted after<br \/>\nserving as data and insights manager for fund development for several years.<br \/>\nWhile the health system had ownership of fundraising for clinical patient care<br \/>\nand the university focused on supporting the medical school and research<br \/>\nsince the 1998 separation, the university endowment continued to process<br \/>\nhealth system gifts until 2014. That\u2019s when the health system adopted<br \/>\nBlackbaud Raiser\u2019s Edge as its CRM, upgrading to Blackbaud Raiser\u2019s Edge<br \/>\nNXT within a couple of years. This allowed the health system to process and<br \/>\nacknowledge gifts more effectively, setting the stage for a multi-year capital<br \/>\ncampaign that overshot its original goal of $100 million by $28 million.<br \/>\nYet a \u201crudimentary\u201d attempt by the health system to create a grateful patient<br \/>\nfundraising program without expert support fell flat during the same period,<br \/>\nJewell explained, leading the development team to look to Blackbaud\u2019s<br \/>\nGrateful Patient Solution\u2014including Blackbaud\u2019s ResearchPoint and access to<br \/>\nBlackbaud\u2019s strategic consultants\u2014for the tools they needed to really make<br \/>\nit work.<\/p>\n<p class=\"body-medium\">\nPowered by Blackbaud solutions, The University of Kansas Health System\u2019s<br \/>\nreimagined grateful patient fundraising initiative was implemented in 2019,<br \/>\nyielding more than 1,200 new patient prospects in the first three years. A single<br \/>\ngrateful patient alone committed to $1.1 million planned giving in the third year,<br \/>\naccording to Jewell, who leads the initiative for the health system. \u201cWe don\u2019t<br \/>\nhave an unlimited number of companies that we can funnel to you,\u201d Jewell<br \/>\nremembered explaining to her department, \u201cbut we can get you new patient<br \/>\nprospects every single day.\u201d<\/p>\n<p class=\"body-medium\">\nThe successes have boosted interest in grateful patient fundraising from major<br \/>\ngift officers, departmental leaders, and the health system\u2019s vice presidents\u2014as<br \/>\nwell as clinical service leaders and physicians seeking funding for their areas<br \/>\nand projects. \u201cEveryone wants to take it and run with it,\u201d Jewell said.<br \/>\nAs a result, the health system shifted staffing from corporate giving and by<br \/>\n2023 had created three front-line, development-director-level positions to<br \/>\nfocus on grateful patient fundraising. \u201cOur success in re-launching our grateful<br \/>\npatient program with Blackbaud\u2019s Grateful Patient Solution and the guidance<br \/>\nof our Blackbaud consultant\u2014both in terms of patient prospects identified and<br \/>\ndollars raised\u2014prompted our leadership to expand the team of development<br \/>\ndirectors focused on this area,\u201d Jewell said.<\/p>\n<p class=\"body-medium\">\nBlackbaud Principal Strategic Consultant Carol Belair has advised the health<br \/>\nsystem since the beginning of the new initiative. \u201cThe University of Kansas<br \/>\nHealth System has benefited from a shared dedication by everyone involved<br \/>\nto move quickly as they implement Blackbaud\u2019s Grateful Patient Solution in<br \/>\ndynamic ways,\u201d Belair said. \u201cThe health system has also benefited from having<br \/>\nMarcella at the helm, leading this work. She trusts in data and has championed<br \/>\nthe creation of a consistent and effective process.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_6d5c0e8de3e6d6c5b75738fb4faa09ba\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cIn launching the Grateful Patient Solution project, we relied heavily on our Blackbaud consultant for her expertise.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Marcella Jewell            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Development Operations                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    The University of Kansas Heath System                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_b6bb6daf06d27c305e876dd195225f94\">\n            <h3>Making Grateful Patient Fundraising Sustainable<\/h3>\n<p class=\"body-medium\">Before Jewell and Blackbaud became involved, the health system\u2019s grateful<br \/>\npatient fundraising efforts rested with a prospect researcher sifting through<br \/>\nspreadsheets of inpatients, mostly looking at zip codes and trying to pinpoint<br \/>\nalready existing donors to suggest to gift officers for rounding visits. The<br \/>\nsetup was piecemeal, without a clear process or infrastructure in place, and<br \/>\nit \u201ccrumbled\u201d when the prospect researcher moved on, Jewell said. \u201cWhat<br \/>\nwe\u2019ve built out now with Blackbaud\u2019s Grateful Patient Solution is sustainable,\u201d<br \/>\nshe said. Even if Jewell or other key players left, the team would have a clear<br \/>\nprocess and record system in place so they could continue.<br \/>\nHere\u2019s how The University of Kansas Health System\u2019s current HIPAA-compliant<br \/>\ngrateful patient process works with Blackbaud solutions in place:<\/p>\n<p class=\"body-medium\">\n\u2022 Every day the health system\u2019s Business Intelligence team automatically<br \/>\nprovides a filtered report of hospital inpatients that Blackbaud\u2019s Grateful<br \/>\nPatient Solution pre-screens for wealth, philanthropic activity and income,<br \/>\ncreating a list of high-potential prospects for further screening.<\/p>\n<p class=\"body-medium\">\n\u2022 Thanks to ResearchPoint\u2014Blackbaud\u2019s dedicated software for prospect<br \/>\nresearch and management\u2014patient prospect profiles are further screened<br \/>\nand segmented for giving potential and propensity twice a week by<br \/>\nthe prospect research manager, with information securely stored in<br \/>\nResearchPoint with encrypted fields for HIPAA-compliant fundraising data.<\/p>\n<p class=\"body-medium\">\n\u2022 Information from ResearchPoint for grateful patient prospects is easily<br \/>\nsynced with the health system\u2019s integrated Blackbaud Raiser\u2019s Edge NXT<br \/>\ndatabase to assign a solicitor, set prospect status, record research notes,<br \/>\nand provide major gift officers the ability to document actions.<\/p>\n<p class=\"body-medium\">\n\u2022 From each batch, Jewell\u2019s team provides a short list of grateful patient<br \/>\nprospects to major gift officers who reach out within two weeks of a<br \/>\npatient\u2019s successful discharge.<\/p>\n<p class=\"body-medium\">\n\u2022 The team puts a note on the Raiser\u2019s Edge NXT constituent record with any<br \/>\nrelevant research\u2014such as spouse, children, business\u2014and very brief broad<br \/>\nHIPAA-allowed patient data\u2014such as department and physician. They also<br \/>\ndo a comprehensive screening with Blackbaud\u2019s WealthPoint\u00ae\u2014which<br \/>\nidentifies publicly available prospect research data\u2014and sync<br \/>\nthe ResearchPoint and Raiser\u2019s Edge NXT records so estimated wealth,<br \/>\ncapacity, assets, etc. show in the prospect management section of Raiser\u2019s<br \/>\nEdge NXT.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_f38832b8bf7ef981a57bd89f9078781d\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cEveryone wants to take it and run with it.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Marcella Jewell            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Development Operations                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    The University of Kansas Heath System                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_bf4c1b73264b4ad3126bf2f41f2dd77f\">\n            <h3>Working Together to Identify Significant Funding<\/h3>\n<p class=\"body-medium\">The University of Kansas Health System\u2019s grateful patient process has<br \/>\nbenefited from Blackbaud\u2019s consulting services including guidance by Belair<br \/>\nfor setting wealth and affluence pre-screening levels that made sense for the<br \/>\nhealth system and its constituents. \u201cIn launching the Grateful Patient Solution<br \/>\nproject, we relied heavily on our Blackbaud consultant for her expertise,\u201d<br \/>\nJewell said.<\/p>\n<p class=\"body-medium\">\nJewell has also built and nurtured internal alliances along the way with HIPAA<br \/>\nand cyber-security officials and the business intelligence specialists who<br \/>\nmade automated inpatient reporting possible. Everyone can feel confident<br \/>\nthat the process is secure, reliable, and follows the guidelines for screening<br \/>\nand storing HIPAA-compliant patient constituent data.<\/p>\n<p class=\"body-medium\">\nGift officers recognize the value of the grateful patient leads they receive<br \/>\nfrom Jewell\u2019s team and feel confident about cultivating those prospects with<br \/>\nthe personal calls and meetings that continue to play a critical role in securing<br \/>\nmajor gifts. \u201cGood data management made the data more accessible so that<br \/>\nanalysts could focus on the research process, and the major gift officers could<br \/>\nfocus on relationships,\u201d Jewell said. \u201cTogether we\u2019ve been able to identify<br \/>\nsignificant funding to benefit the entire health system.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/the-university-of-kansas-health-system-customer-story-spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/the-university-of-kansas-health-system_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/the-university-of-kansas-health-system_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/the-university-of-kansas-health-system_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>The University of Kansas Health System<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                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id=\"related-customer-stories-block_790722275139a650ce05bab487147d1e\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Brother&#8217;s Brother Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/brother-s-brother-foundation\">Brother&#8217;s Brother Foundation<\/a>\n                        <\/div>\n  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                             <div class=\"tag\">\n                                    Fund Accounting                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>West Tennessee Healthcare Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/west-tennessee-healthcare-foundation\">West Tennessee Healthcare Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/dogwood-health-trust_logo_250px.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/dogwood-health-trust_logo_250px.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/dogwood-health-trust_logo_250px-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Grantmaking                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Dogwood Health Trust<\/h5>\n                            <\/div>\n     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