{"id":9336,"date":"2022-08-01T20:48:00","date_gmt":"2022-08-01T20:48:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation"},"modified":"2025-03-31T12:06:28","modified_gmt":"2025-03-31T16:06:28","slug":"fidelco-guide-dog-foundation","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation","title":{"rendered":"Fidelco Guide Dog Foundation"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_9d2fa8e739f5b448bc2e0c9abf518dc2\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Fidelco Guide Dog Foundation<\/span><\/p>\n<h2>Unleashing New Fundraising Potential on Giving Days with Digital Fundraising and Marketing Automation Software<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco-guide-dog-foundation-customer-story.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"444\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png 684w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614-300x195.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_7693c4eb7be871f75b7f17054016acaa\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_bd4d903330ca2e7fec3dac92296e2b6e\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">Our Blackbaud team feels like an extension of the Fidelco team<\/span> Everyone takes time to understand our business objectives and ensure that we are moving in the right direction, at the same time. \u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Richard Pummell            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Vice President, Fidelco Guide Dog Foundation<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_81d440f2a6c9f05cd0d74275c602ee54\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Fidelco Guide Dog Foundation has placed over 1,600 guide dogs across\r\nthe US and Canada since the early 1980s. We talked with Fidelco\r\nVice President Richard Pummell about the impact the nonprofit\r\nhas realized by advancing their technology with Blackbaud solutions\r\nand services\u2014including digital fundraising and marketing automation\r\nstrategies to engage supporters around GivingTuesday and the\r\nFidelco Day of Giving campaign for International Guide Dog Day.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4a79ef399c082be21a805c5afdf67fcd\">\n            <h3>Q: What would you like everyone to know about Fidelco?<\/h3>\n<p class=\"body-medium\">A: Fidelco partners specially bred and trained German Shepherd Guide Dogs with our clients who are blind. We use an \u201cin community\u201d placement model where the client can maintain their routine while learning how to work with a guide dog in their own neighborhood. This allows them to continue to work during placement and eliminates the stress of travel to attend a guide dog school for training and placement. On average, Fidelco German Shepherd Guide Dogs work with our clients for 10 years.<\/p>\n<h3>\nQ: Share how technology is helping Fidelco as you accomplish your goals.<\/h3>\n<p class=\"body-medium\">\nA: It was our goal to embrace technology as a partner in fundraising. We<br \/>\nneeded to get our mission in front of people\u2014and today that means being<br \/>\non whichever screens they watch throughout the day\u2014phone, tablet or<br \/>\ncomputer. We are fulfilling that goal with Blackbaud solutions, including<br \/>\nBlackbaud Luminate Online, and the Blackbaud Digital Marketing<br \/>\nServices team.<\/p>\n<h3>\nQ: How did Fidelco strengthen its fundraising presence for GivingTuesday, the international day of giving during the holidays?<\/h3>\n<p class=\"body-medium\">\nA: We had run GivingTuesday campaigns in prior years, but there was not<br \/>\na singular focus on fundraising, and the results demonstrated this. Using<br \/>\nBlackbaud\u2019s guidance, we created a program that spanned several weeks\u2014<br \/>\nwarming up donors, and then engaging them in a series of emails a few<br \/>\ndays prior to GivingTuesday as well as throughout the day<br \/>\non GivingTuesday.<\/p>\n<h3>Q: Explain how you transformed your approach to<br \/>\nGivingTuesday.<\/h3>\n<p class=\"body-medium\">\nA: We wanted to engage with donors in a new way relative to<br \/>\nGivingTuesday. Past efforts had relied upon employees calling targeted<br \/>\ndonors throughout the day, coupled with an email blast expressing<br \/>\nappreciation for support. While these are nice gestures, they were<br \/>\ntoo narrow in scope and reach to have a significant impact. We were<br \/>\nlooking to expand our reach and engagement and do so in a fresh way.<br \/>\nThe appeals created by Blackbaud definitely helped achieve that. Our<br \/>\nintegrated campaigns effectively leveraged e-blasts and landing pages to<br \/>\nprovide greater exposure to Fidelco.<\/p>\n<h3>\nQ: How did the Blackbaud Digital Marketing Services team help shape your strategies?<\/h3>\n<p class=\"body-medium\">\nA: Blackbaud Digital Marketing Services was able to talk to us about<br \/>\nindustry \u201cbest practices\u201d and show us meaningful examples of<br \/>\nGivingTuesday campaigns that would work for us. What was key was the<br \/>\npassion that the team brought to the table\u2014they were as excited about<br \/>\nthe campaign as we were!<\/p>\n<p class=\"body-medium\">\n<h3>Q: Tell us about the results of the new Fidelco Day of Giving you established in the spring.<\/h3>\n<p class=\"body-medium\">\nA: With our new GivingTuesday success, we decided to launch our own<br \/>\nDay of Giving Campaign tied to International Guide Dog Day, celebrated<br \/>\neach year on the last Wednesday in April. The campaign encompassed<br \/>\nthe creation of a number of creative assets that placed a spotlight on our<br \/>\nworking guide dog teams.<br \/>\nWe created an email campaign that spanned a one-week period, sending four<br \/>\nappeals and a thank-you email following the Day of Giving. A unique Giving<br \/>\nDay landing page was designed, with significant input from Blackbaud\u2019s<br \/>\ndesign team. A website lightbox went live on April 16, alerting our website<br \/>\nvisitors about the upcoming campaign. We also ran Facebook and Instagram<br \/>\nads throughout the campaign to drive additional traffic to the site.<br \/>\nOn the Day of Giving, our Facebook impressions soared by 100% over an<br \/>\naverage day with over 8,000 Facebook users being exposed to the Day of<br \/>\nGiving campaign! In total, we received 168 gifts, mostly generated through<br \/>\nemails, with revenue including matching gifts totaling more than $21,000,<br \/>\nwhich exceeded our revenue goals by 68%.<\/p>\n<h3>\nQ: What extra benefits do you see for visibility and awareness from your GivingTuesday and Fidelco Day of Giving campaigns?<\/h3>\n<p class=\"body-medium\">\nA: We have received very positive feedback from our donors regarding<br \/>\nour digital presence. Many have commented on how they enjoy seeing<br \/>\ncampaigns\u2014and pictures of puppies never fail to attract attention! We also<br \/>\nhope to make these annual events.<\/p>\n<h3>Q: How does Blackbaud help with other digital elements?<\/h3>\n<p class=\"body-medium\">\nA: Blackbaud has been a strong partner in helping us think creatively about<br \/>\nhow we can stand out from other nonprofit organizations. Our brand<br \/>\ncontinues to evolve, and the Blackbaud team has done an outstanding job<br \/>\nof understanding our direction and providing guidance on how to execute<br \/>\nprojects and campaigns. As we have a very small in-house team that can work<br \/>\non these types of initiatives, it\u2019s been incredibly effective to have a partner to<br \/>\nhelp us achieve our goals. I am very appreciative that the Blackbaud team is<br \/>\nnot afraid to suggest changes and updates\u2014we\u2019ve received many great ideas<br \/>\nthat have been implemented as a result of our collaboration.<\/p>\n<h3>\nQ: What\u2019s the latest on Fidelco\u2019s puppy-cam?<\/h3>\n<p class=\"body-medium\">\nA: We have a puppy-cam in place, which will soon be expanded to an official<br \/>\nKennel Cam! Sustainer donors will have access to live feeds of indoor and<br \/>\noutdoor activities of our dogs 24\/7!<\/p>\n<h3>\nQ: How did you use Luminate Online to adapt your donation forms?<\/h3>\n<p class=\"body-medium\">\nA: We created a \u201cmobile friendly\u201d multi-page donation form that works well on any screen and engages with the<br \/>\naudience in a meaningful way. The multi-page form raised 90% more donation dollars than the single-page form in a<br \/>\ntest that Blackbaud ran for us and had a 54% higher average donation than the single page form.<\/p>\n<h3>\nQ: Anything more you\u2019d like to share about your experiences with Blackbaud?<\/h3>\n<p class=\"body-medium\">\nA: Our Blackbaud team feels like an extension of the Fidelco team. Everyone takes time to understand our business<br \/>\nobjectives and ensure that we are moving in the right direction, at the same time. They have truly gone above and<br \/>\nbeyond on many occasions to help us achieve effective outcomes.<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_5f091bd053336b263248eda67006e036\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>300%<\/mark>\n                <\/h3>\n                <p class=\"body-large\">Increase in donors accessible via email by updating emails with Blackbaud\u2019s data health team <\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>$21,000<\/mark>\n                <\/h3>\n                <p class=\"body-large\">raised with first Fidelco Day of Giving campaign tied to International Guide Dog Day in April <\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco-guide-dog-foundation-customer-story.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fidelco_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Fidelco Guide Dog Foundation<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\">\n                                                    Blackbaud Luminate Online                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\">\n                                                    Blackbaud Managed Services                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_0a1e861a717090c541f5bce11dfe96cd\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Bone Health &#038; Osteoporosis Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/bone-health-osteoporosis-foundation\">Bone Health &#038; Osteoporosis Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sd-humane.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sd-humane.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sd-humane-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>San Diego Humane Society<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/san-diego-humane-society\">San Diego Humane Society<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/brother-s-brother-foundation-logo_250px-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Brother&#8217;s Brother Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/brother-s-brother-foundation\">Brother&#8217;s Brother Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_41389b135c2f99ebc6434fd64d5a3da2\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__content\">\n                        <h2>Ready to <span class=\"green-blue-gradient\">power<\/span> your passion?<\/h2>\n<p class=\"body-large\">Request a customized demo to see how Blackbaud is made for your unique challenges and needs.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__form-wrapper\">\n                        <script src=\"\/\/app-sj07.marketo.com\/js\/forms2\/js\/forms2.js\"><\/script>\n                        <div id=\"formPlaceholder\"><\/div>\n                        <form id=\"mktoForm_20524\"><\/form>                        \n                        <script>\n                            function marketoPostLoad(){\n                                \/\/console.log('post load function hit')\n                                const mktoButtonLinks = document.querySelectorAll('.mktoButton');\n                                if(mktoButtonLinks!==null) {\n                                    mktoButtonLinks.forEach(link => {\n                                    link.setAttribute('id', 'mktoButton');\n                                    });\n                                }\n                                const mktoTextFields = document.querySelectorAll('.mktoField.mktoTextField');\n                                if(mktoTextFields!==null) {\n                                    mktoTextFields.forEach(link => {\n                                    link.setAttribute('id', 'mktoTextField');\n                                    });\n                                }\n                                const mktoEmailFields = document.querySelectorAll('.mktoField.mktoEmailField');\n                                if(mktoEmailFields!==null) {\n                                    mktoEmailFields.forEach(link => {\n                                    link.setAttribute('id', 'mktoEmailField');\n                                    });\n                                }\n                                const mktoSelectFields = document.querySelectorAll('select.mktoField');\n                                if(mktoSelectFields!==null) {\n                                    mktoSelectFields.forEach(link => {\n                                    link.setAttribute('id', 'mktoSelectField');\n                                    });\n                                }\n                                const requiredText = document.createElement('p');\n                                requiredText.classList.add('required');\n                                requiredText.textContent = '*All fields required';\n\n                                const targetElement = document.querySelector('#disclaimer');\n                                if(targetElement!==null) {\n                                    targetElement.appendChild(requiredText);\n                                }\n                            }\n\n                        MktoForms2.loadForm(\"\/\/app-sj07.marketo.com\", \"053-MXJ-131\", 20524, function (form){\n                        MktoForms2.$(\"#formPlaceholder\").append(form.getFormElem());\n                        console.log('form loaded');\n                        marketoPostLoad();\n                        form.onSuccess(function(values, followUpUrl) {\n                                \/\/ Get all elements with the specified classnames\n                                var formWrapper = document.querySelector('.final-plea--form__form-wrapper');\n                                var formDisclaimer = document.querySelector('.final-plea--form__form-disclaimer');\n                                var formSuccess = document.querySelector('.final-plea--form__form-success');\n\n                                \/\/ Add the \"d-none\" classname to the specified elements\n                                formWrapper.classList.add('d-none');\n                                formDisclaimer.classList.add('d-none');\n\n                                \/\/ Remove the \"d-none\" classname from the specified element\n                                formSuccess.classList.remove('d-none');\n\n                                return false;\n                            });\n                        });\n                        <\/script>\n                        <p class=\"required\">All fields required<\/p>\n                    <\/div>\n                    <div class=\"final-plea--form__form-disclaimer\">\n                                            <\/div>\n                    <div class=\"final-plea--form__form-success d-none\">\n                        <div class=\"final-plea--form__form-success-icon\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 76 76\"><g clip-path=\"url(#a)\"><path fill=\"#fff\" d=\"M21.45 65.4a1 1 0 1 1 0-2 1 1 0 0 1 0 2Zm2-1a.998.998 0 1 1 1.08.91h-.08a1 1 0 0 1-.96-.89l-.04-.02Zm-5.14.69a1 1 0 1 1 .14.01h-.13l-.01-.01Zm8.13-1a1 1 0 0 1 .76-1.19 1 1 0 0 1 1.056 1.512 1 1 0 0 1-.626.438.86.86 0 0 1-.22 0 1 1 0 0 1-.93-.74l-.04-.02Zm-11.17.37a1 1 0 0 1-.71-1.23 1 1 0 1 1 1.93.52 1 1 0 0 1-1 .74 1.084 1.084 0 0 1-.17-.01l-.05-.02Zm14.08-1.09a1 1 0 0 1 1.85-.76 1 1 0 0 1-.54 1.3.901.901 0 0 1-.38.08 1 1 0 0 1-.89-.6l-.04-.02Zm-17 .09a1 1 0 0 1-.55-1.3 1 1 0 0 1 1.3-.55 1 1 0 0 1 .182 1.758 1 1 0 0 1-.562.172.999.999 0 0 1-.4-.06l.03-.02Zm19.78-1.33a1 1 0 0 1 .19-1.4.999.999 0 0 1 1.41.18 1 1 0 0 1-.8 1.61 1 1 0 0 1-.8-.37v-.02Zm-22.6 0a1 1 0 0 1-.36-1.37 1 1 0 1 1 .36 1.36v.01Zm-2.61-1.77a1 1 0 1 1 1.25-1.56 1 1 0 0 1-.197 1.679 1 1 0 0 1-.433.101 1 1 0 0 1-.62-.23v.01Zm-2.3-2.17a1 1 0 0 1 .802-1.661 1 1 0 0 1 .94 1.052 1 1 0 0 1-.332.689 1 1 0 0 1-1.41-.09v.01Zm-1.89-2.56a1 1 0 1 1 1.823-.285 1 1 0 0 1-.453.615 1 1 0 0 1-.51.14 1 1 0 0 1-.86-.48v.01Zm-1.41-2.82a1 1 0 1 1 1.29.58c-.112.04-.23.06-.35.06a1 1 0 0 1-.94-.64Zm-.86-3a1 1 0 0 1 .8-1.17 1 1 0 0 1 1.17.79 1 1 0 0 1-.79 1.17.684.684 0 0 1-.2 0 1 1 0 0 1-.96-.88l-.02.09Zm-.35-3.12a1 1 0 1 1 1 1 1 1 0 0 1-.98-1.09l-.02.09Zm1-2a1 1 0 0 1-.91-1.08 1 1 0 0 1 1.762-.565 1 1 0 0 1 .228.735 1 1 0 0 1-1 .91h-.08Zm.32-3a1 1 0 0 1-.79-1.17 1 1 0 1 1 .96 1.19.62.62 0 0 1-.16-.14l-.01.12Zm.62-2.93a.999.999 0 1 1 .55-1.92 1 1 0 0 1-.31 1.96.839.839 0 0 1-.23-.16l-.01.12Zm.86-2.87a1 1 0 0 1-.385-1.624A1.002 1.002 0 0 1 4.2 35.3a1 1 0 0 1-.94.66 1.07 1.07 0 0 1-.34-.15l-.01.08Zm6.06-1.92a1 1 0 1 1 .237.65 1 1 0 0 1-.227-.81l-.01.16Zm3-.16a1 1 0 1 1 1.21.73c-.08.01-.16.01-.24 0a1 1 0 0 1-.96-.85l-.01.12Zm-5.26.65a1 1 0 0 1-.436-1.6 1 1 0 0 1 1.076-.29 1 1 0 0 1 .62 1.27 1 1 0 0 1-.94.67.86.86 0 0 1-.31-.17l-.01.12Zm8.09-1.64a1.002 1.002 0 0 1 .495-1.595.997.997 0 0 1 1.283 1.061.998.998 0 0 1-.368.674 1 1 0 0 1-.63.23 1 1 0 0 1-.77-.49l-.01.12Zm-10.82.27a1 1 0 0 1-.51-1.32.999.999 0 0 1 1.6-.46 1 1 0 0 1 .26 1.2v.09a1 1 0 0 1-.92.6 1.142 1.142 0 0 1-.42-.23l-.01.12Zm13-2.36a1 1 0 0 1-.616-1.54 1 1 0 1 1 .806 1.57l-.19-.03Zm-15.36-.48a1 1 0 0 1 .73-1.498 1 1 0 0 1 .64 1.858 1 1 0 0 1-.51.13 1 1 0 0 1-.8-.61l-.06.12Zm3.64.14a1 1 0 0 1 .548-1.767 1 1 0 0 1 .976.532 1 1 0 0 1-.124 1.105 1 1 0 0 1-.77.36.94.94 0 0 1-.57-.35l-.06.12Zm2-2.21a1 1 0 0 1 .63-1.541 1 1 0 0 1 1.182.781 1 1 0 0 1-.982 1.2 1 1 0 0 1-.77-.56l-.06.12Zm-6.91-.94a1 1 0 1 1 1.93-.52 1 1 0 0 1-.71 1.22.783.783 0 0 1-.26 0 1 1 0 0 1-.87-.82l-.09.12Zm15.36.4a.999.999 0 0 1 .05-1.42 1 1 0 0 1 1.41 0 .999.999 0 0 1-.05 1.42 1 1 0 0 1-.68.26 1 1 0 0 1-.64-.38l-.09.12Zm-5.89-1a1 1 0 0 1 1.029-1.305 1.001 1.001 0 0 1 .871.695 1 1 0 0 1-.64 1.26 1.118 1.118 0 0 1-.31 0 1 1 0 0 1-.86-.8l-.09.15Zm3.85.25a1 1 0 1 1 1-1 1 1 0 0 1-1 .94v.06ZM-.09 24.05a1 1 0 1 1 1 1A.999.999 0 0 1 0 23.9l-.09.15Zm1.1-2a.999.999 0 0 1-.64-1.27 1 1 0 1 1 .95 1.3 1.102 1.102 0 0 1-.22-.19l-.09.16Zm1.15-2.85a1 1 0 1 1 1.36.39 1 1 0 0 1-.49.13 1 1 0 0 1-.78-.68l-.09.16Z\"\/><path fill=\"#0CD973\" d=\"m35.772 49.81-3.17-1.12 5.5 13.57c.11.283.315.52.58.67l-2.91-13.12ZM39.32 63.07a1.37 1.37 0 0 0 1.18-.6l6-8.7a.773.773 0 0 1 .15-.16l-5.35-1.89-1.98 11.35ZM72.989 11.15l-56.67 28.22a1.37 1.37 0 0 0-.06 2.43l19.87 7 30.1-28.3-24.65 30.22 23.14 8.17a1.37 1.37 0 0 0 1.32-1.1l9-45.15a1.389 1.389 0 0 0-2.05-1.49Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M0 0h76v76H0z\"\/><\/clipPath><\/defs><\/svg>                        <\/div>\n                        <p class=\"body-large\">\n                                                            <h2>Thank you for your inquiry.<\/h2>\n<p class=\"body-large\">A Blackbaud representative will be in touch with you shortly.<\/p>\n<h3>Prefer to chat now?<\/h3>\n<p class=\"body-large\"><a href=\"https:\/\/www.blackbaud.com\/training-support\/chat\">Click here<\/a> if you&#8217;d like to speak directly to a Blackbaud representative, today.<\/p>\n                                                    <\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"top-square\"><\/div>\n    <div class=\"bottom-square\">\n        <div class=\"square-content\"><\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Discover how Fidelco unleashed new fundraising potential with creative giving day campaigns.<\/p>\n","protected":false},"author":2,"featured_media":24740,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"singular.block.php","meta":{"_acf_changed":false,"footnotes":""},"vertical_tax":[19],"competency":[27,43,33],"product_tax":[66,67,76],"region":[114],"class_list":["post-9336","customer-story","type-customer-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fidelco Guide Dog Foundation - Blackbaud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fidelco Guide Dog Foundation\" \/>\n<meta property=\"og:description\" content=\"Discover how Fidelco unleashed new fundraising potential with creative giving day campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\" \/>\n<meta property=\"og:site_name\" content=\"Blackbaud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackbaud\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T16:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png\" \/>\n\t<meta property=\"og:image:width\" content=\"684\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@blackbaud\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\",\"url\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\",\"name\":\"Fidelco Guide Dog Foundation - Blackbaud\",\"isPartOf\":{\"@id\":\"https:\/\/www.blackbaud.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png\",\"datePublished\":\"2022-08-01T20:48:00+00:00\",\"dateModified\":\"2025-03-31T16:06:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#primaryimage\",\"url\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png\",\"contentUrl\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png\",\"width\":684,\"height\":444},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.blackbaud.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fidelco Guide Dog Foundation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blackbaud.com\/#website\",\"url\":\"https:\/\/www.blackbaud.com\/\",\"name\":\"Blackbaud\",\"description\":\"The world&#039;s leading cloud software company powering social good.\",\"publisher\":{\"@id\":\"https:\/\/www.blackbaud.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blackbaud.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.blackbaud.com\/#organization\",\"name\":\"Blackbaud\",\"url\":\"https:\/\/www.blackbaud.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp\",\"contentUrl\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp\",\"width\":1200,\"height\":630,\"caption\":\"Blackbaud\"},\"image\":{\"@id\":\"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blackbaud\",\"https:\/\/x.com\/blackbaud\",\"https:\/\/www.linkedin.com\/company\/blackbaud\",\"https:\/\/www.youtube.com\/user\/blackbaudinc\",\"https:\/\/www.instagram.com\/blackbaud\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fidelco Guide Dog Foundation - Blackbaud","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation","og_locale":"en_US","og_type":"article","og_title":"Fidelco Guide Dog Foundation","og_description":"Discover how Fidelco unleashed new fundraising potential with creative giving day campaigns.","og_url":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation","og_site_name":"Blackbaud","article_publisher":"https:\/\/www.facebook.com\/blackbaud","article_modified_time":"2025-03-31T16:06:28+00:00","og_image":[{"width":684,"height":444,"url":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@blackbaud","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation","url":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation","name":"Fidelco Guide Dog Foundation - Blackbaud","isPartOf":{"@id":"https:\/\/www.blackbaud.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#primaryimage"},"image":{"@id":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#primaryimage"},"thumbnailUrl":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png","datePublished":"2022-08-01T20:48:00+00:00","dateModified":"2025-03-31T16:06:28+00:00","breadcrumb":{"@id":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#primaryimage","url":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png","contentUrl":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2022\/08\/Screenshot-2024-12-20-121614.png","width":684,"height":444},{"@type":"BreadcrumbList","@id":"https:\/\/www.blackbaud.com\/customer-stories\/fidelco-guide-dog-foundation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blackbaud.com\/"},{"@type":"ListItem","position":2,"name":"Fidelco Guide Dog Foundation"}]},{"@type":"WebSite","@id":"https:\/\/www.blackbaud.com\/#website","url":"https:\/\/www.blackbaud.com\/","name":"Blackbaud","description":"The world&#039;s leading cloud software company powering social good.","publisher":{"@id":"https:\/\/www.blackbaud.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackbaud.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.blackbaud.com\/#organization","name":"Blackbaud","url":"https:\/\/www.blackbaud.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp","contentUrl":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp","width":1200,"height":630,"caption":"Blackbaud"},"image":{"@id":"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blackbaud","https:\/\/x.com\/blackbaud","https:\/\/www.linkedin.com\/company\/blackbaud","https:\/\/www.youtube.com\/user\/blackbaudinc","https:\/\/www.instagram.com\/blackbaud"]}]}},"_links":{"self":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/customer-story\/9336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/customer-story"}],"about":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/types\/customer-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/comments?post=9336"}],"version-history":[{"count":4,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/customer-story\/9336\/revisions"}],"predecessor-version":[{"id":24742,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/customer-story\/9336\/revisions\/24742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/media\/24740"}],"wp:attachment":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/media?parent=9336"}],"wp:term":[{"taxonomy":"vertical_tax","embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/vertical_tax?post=9336"},{"taxonomy":"competency","embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/competency?post=9336"},{"taxonomy":"product_tax","embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/product_tax?post=9336"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/region?post=9336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}