{"id":9272,"date":"2021-03-03T13:32:00","date_gmt":"2021-03-03T13:32:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/volunteers-of-america"},"modified":"2025-04-04T09:26:21","modified_gmt":"2025-04-04T13:26:21","slug":"volunteers-of-america","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/volunteers-of-america","title":{"rendered":"Volunteers of America"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_507cfeadd00afc6d0163695c0d0d19f7\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Volunteers of America<\/span><\/p>\n<h2>Collective Switch to Fundraising and Relationship Management Solution Pays Off Within First Year<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/volunteers-of-america-customer-spotlight_final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"308\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2021\/03\/Screenshot-2024-12-16-161224.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2021\/03\/Screenshot-2024-12-16-161224.png 764w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2021\/03\/Screenshot-2024-12-16-161224-300x121.png 300w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_7b821afd754ca7c739d2e8c8ab906c2c\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_cb409407448eaa53c1353fcacc9631a2\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">We are really trying to make sure we are providing the affiliates with the best resources<\/span>  we possibly can, and that\u2019s why we really pushed to bring in Blackbaud Raiser\u2019s Edge NXT\u00ae.\u201d <\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Stephanie Paauwe            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Vice President of Development, Volunteers of America<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_a0df1481541e4be2897d59d85818ce8a\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Volunteers of America affiliates across the country collectively switched to Blackbaud\u2019s flagship\r\nsolution for fundraising and relationship management. After their first year, they are realizing\r\nthe benefits and promise of sharing their experience without sacrificing\r\ntheir independence.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_72f32f0a03ae92aa0a8889e9258bfc94\">\n            <h3>VOA affiliates join together for a smart<br \/>\napproach to fundraising technology.<\/h3>\n<p class=\"body-medium\">\nWith chartered affiliates across the country, Volunteers of America responds<br \/>\nto the needs of at-risk youth, the elderly, those returning from prison,<br \/>\nhomeless individuals, people with disabilities, and those recovering from<br \/>\naddiction. While each affiliate operates under its own board of directors,<br \/>\nall benefit from the support and guidance of VOA\u2019s national office outside<br \/>\nWashington, D.C., including its development team, which led affiliates to<br \/>\nembrace a shared solution for fundraising and relationship management.<br \/>\n\u201cWe are really trying to make sure we are providing the affiliates with the<br \/>\nbest resources we possibly can, and that\u2019s why we really pushed to bring<br \/>\nin Blackbaud Raiser\u2019s Edge NXT\u00ae,\u201d said VOA Vice President of Development<br \/>\nStephanie Paauwe.<\/p>\n<p class=\"body-medium\">\nThe VOA\u2019s collective shift to adopt Blackbaud Raiser\u2019s Edge NXT required<br \/>\nbuy-in, training, and some patience as everyone learned new ways of<br \/>\ndoing things. But the benefits\u2014including shared costs and an expanded<br \/>\nfundraising toolbox that provides valuable donor insights\u2014already appear<br \/>\nto be paying off.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_be5693e86d52e67fbda938dfc24af791\">\n            <h3>Sharing the Journey with Help Along the Way<\/h3>\n<p class=\"body-medium\">The ability of each affiliate to keep its data separate and secure in the midst<br \/>\nof this shared journey was a critical factor as well. \u201cThat was something we<br \/>\ninvestigated fully before recommending Blackbaud Raiser\u2019s Edge NXT,\u201d said<br \/>\nVOA Database Administrator Sean Pflueger.<\/p>\n<p class=\"body-medium\">\nWith the strength of their expertise and vetting, the national development<br \/>\nteam offered its recommendations to the affiliates, which decided<br \/>\nindividually whether to take part in the larger change. \u201cYou don\u2019t get your<br \/>\nvery own house,\u201d VOA Direct Marketing Director Karen Rawson explained<br \/>\nto them, \u201cbut you do get an amazing condo in a multiple-unit building, and<br \/>\nwe\u2019re all in the same building.&#8221;<\/p>\n<p class=\"body-medium\">Altogether, 17 affiliates opted to leave behind the legacy CRM solution the<br \/>\nnational office had provided, and nine more affiliates joined with them,<br \/>\nincluding some that were already using Blackbaud Raiser\u2019s Edge NXT but<br \/>\nwithout all the modules and support they would enjoy through<br \/>\nthe national office.<\/p>\n<p class=\"body-medium\">\nAffiliates also had the benefit of Blackbaud University, which provided<br \/>\ninstructors for two in-person training events arranged by Pflueger. The<br \/>\nfirst involved a group of \u201csuper users\u201d who helped serve as testers and<br \/>\nguides. The second event folded in representatives from all affiliates that<br \/>\nwere making the change. \u201cIt was broad-ranging, and it brought affiliates<br \/>\ntogether,\u201d Pflueger said.<\/p>\n<p class=\"body-medium\">\nBlackbaud University continues to provide onboarding and additional<br \/>\nresources for a growing number of more than 150 VOA users through a<br \/>\nsubscription covered by the national office. And because of Blackbaud<br \/>\nRaiser\u2019s Edge NXT\u2019s popularity with other social good organizations, new<br \/>\nhires are apt to arrive with prior experience using the solution.<\/p>\n<p class=\"body-medium\">\nWith greater user independence backed up by Blackbaud University,<br \/>\nPflueger now spends less time on basic training and support, and has<br \/>\nmore time on higher-level strategic efforts. That includes his participation<br \/>\nin Blackbaud\u2019s early adopter program for leveraging the connector<br \/>\nbetween Blackbaud Raiser\u2019s Edge NXT and the Microsoft Power Platform,<br \/>\nwhich should build in even more value and efficiency for affiliates in<br \/>\ntheir fundraising.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_0d007b6271baf61c8a787c9a8699aa04\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThose affiliates that don\u2019t have a development team are fascinated by (Blackbaud Loyalty Insights), and those that do have a development team are fired up by it.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Karen Rawson            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Direct Marketing Director                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Volunteers of America                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_e98c78b822f0907a148f8a5167026c26\">\n            <h3>Positioned for the Future<\/h3>\n<p class=\"body-medium\">\nVOA\u2019s switch to Blackbaud Raiser\u2019s Edge NXT occurred in September 2019, and<br \/>\nwith the solution well established at affiliates by the following spring, those<br \/>\noffices could respond more effectively to the challenges of COVID-19.<br \/>\nThat included shifting from in-person to virtual events with Blackbaud Peer-toPeer Fundraising\u2122, powered by Just Giving\u00ae\u2014a no-cost option that integrates<br \/>\neasily with other Blackbaud solutions and can be used in combination with<br \/>\nBlackbaud Marketplace partners such as Event.Gives. \u201cWhen we had to pivot<br \/>\non like a dime, that was a really important factor that helped keep the affiliates<br \/>\nmoving,\u201d Paauwe said.<\/p>\n<p class=\"body-medium\">\nMeanwhile, affiliates are seeing success leveraging Blackbaud\u2019s data<br \/>\nintelligence capabilities, which has helped them respond to COVID-19. One<br \/>\nsource of early success has been Loyalty Insights, which combines proprietary<br \/>\ngiving data with VOA\u2019s own data to segment donors by loyalty level, allowing<br \/>\nVOA to better gauge donor commitment and optimize direct response<br \/>\nsolicitation and cultivation strategy. A collaborative of affiliates that actively<br \/>\nuses the tool has seen double-digit fundraising growth since adopting<br \/>\nBlackbaud Raiser\u2019s Edge NXT. \u201cThose affiliates that don\u2019t have a development<br \/>\nteam are fascinated by it,\u201d said Rawson, who assists them, \u201cand those that do<br \/>\nhave a development team are fired up by it.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/volunteers-of-america-customer-spotlight_final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/voa_logo_250px.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/voa_logo_250px.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/voa_logo_250px-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Volunteers of America<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/volunteers-of-america\">\n                                                    Blackbaud University                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/volunteers-of-america\">\n                                                    Direct Marketing Analytics                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_2a450c75e37bb2b63579864013aee331\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/11\/CS-Porter-Gaud_School_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/11\/CS-Porter-Gaud_School_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/11\/CS-Porter-Gaud_School_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising and Relationship Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Porter-Gaud School<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/porter-gaud-school\">Porter-Gaud School<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/broadway-cares-logo-250x250-1.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/broadway-cares-logo-250x250-1.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/broadway-cares-logo-250x250-1-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Broadway Cares\/Equity Fights AIDS<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/broadway-cares-equity-fights-aids\">Broadway Cares\/Equity Fights AIDS<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Salvation-Army-Logo-250x250-1.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Salvation-Army-Logo-250x250-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Salvation-Army-Logo-250x250-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>The Salvation Army Canada<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/the-salvation-army-canada\">The Salvation Army Canada<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_e355e5bda0e877048831636027956879\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n  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