{"id":9224,"date":"2020-08-11T13:19:00","date_gmt":"2020-08-11T13:19:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/chico-state-university"},"modified":"2025-01-14T19:04:32","modified_gmt":"2025-01-15T00:04:32","slug":"chico-state-university","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/chico-state-university","title":{"rendered":"Chico State University"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_69f53f65107f21bd9c0fb4b5544a2d34\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">CHICO STATE UNIVERSITY<\/span><\/p>\n<h2>Using Innovative Fundraising Tools to Improve Donor Cultivation and Gift Officer Efficiency<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2020\/08\/chico-state-univ_customer-story_final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/chico-state-logo-250.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/chico-state-logo-250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/chico-state-logo-250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_5b11ae106785917861080920fe6a0a82\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_9a6ef61c7a5827016be5eaf2b7621fff\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">The quality of data, dashboards, and analytics provided would be nearly impossible to get if not for Blackbaud Fundraising Performance Management. The reporting capabilities help us make more informed decisions and allow us to<br \/>\ntrack and compare our progress as needed.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Evelyn Buchanan            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Associate Vice President for University Advancement, Chico State University <\/i>            <\/div>\n            <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4bbded21c2727e1e1fc69ad08cbd9b3c\">\n            <p class=\"body-medium\">An organizational restructure combined with Blackbaud Fundraiser Performance Management\u2122 empowered California State University \u2013 Chico to revamp and enhance its overall fundraising strategy.<\/p>\n<p class=\"body-medium\">\u201cPartnering with Blackbaud has been great\u2014the services team knew our university\u2019s unique qualities and continues to share insight that helps us optimize our use of the software and our data,\u201d said Evelyn Buchanan, Chico State\u2019s associate vice president for university advancement.<\/p>\n<p class=\"body-medium\">Buchanan\u2019s team\u2014which manages all fundraising and advancement services\u2014depends upon Blackbaud Fundraiser Performance Management to record and use data, and they\u2019ve seen the results. User productivity has improved at Chico State with officers taking full advantage of the ability to seamlessly track and manage their contact reports in the activity center, Buchanan explained.<\/p>\n<p class=\"body-medium\">Advancement leaders can track progress toward the goals and metrics on which officers will be evaluated, tying in to Chico State\u2019s new organizational structure. \u201cWe now have development officers actively recruiting new donors and qualifying alumni, significantly improving the connections between prospective donors and the university,\u201d said Buchanan.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_7e5f4c291b345d14053bdf91cd043e4f\">\n            <h3>Empowering Data-Driven Decisions<\/h3>\n<p class=\"body-medium\">The advancement and development office at Chico State realizes the importance of having fundraising software that includes custom predictive models and easy-to-use technology. \u201cThe quality of data, dashboards, and analytics provided would be nearly impossible to get if not for Blackbaud Fundraising Performance Management,\u201d Buchanan said. \u201cThe reporting capabilities help us make more informed decisions and allows us to track and compare our progress as needed.\u201d<\/p>\n<p class=\"body-medium\">When all advancement work at Chico State moved remote in response to COVID-19, Blackbaud solutions made it possible for the university\u2019s gift officers to continue without compromising efforts\u2014meaning the ability to access data anytime, anywhere.<\/p>\n<p class=\"body-medium\">Another way Chico State\u2019s advancement office sets fundraisers up for success is through the ongoing meetings with Blackbaud\u2019s consulting services to maximize their use of the software. \u201cIt gives us an additional opportunity to gain new university-specific guidance for using Blackbaud Fundraiser Performance Management, our data, and gift officer outreach,\u201d Buchanan said.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_6b745bf94b60ced1ef91deead80e45bb\">\n            <h3>Bolstering Stewardship Efforts<\/h3>\n<p class=\"body-medium\">Understanding many of its students were impacted by COVID-19, Chico State participated in #GivingTuesdayNow on May 5 to raise additional funds for students in need. \u201cWe have been focusing on stewardship and nurturing personal connections during a time when giving may not be a priority,\u201d said Buchanan. Blackbaud Fundraiser Performance Management has provided critical support for Chico State\u2019s comprehensive campaign, which is targeted to conclude June 2021. \u201cBlackbaud\u2019s solutions have allowed us to learn more about our officers\u2019 stewardship activities, their tracking approaches, and how they differ in terms of solicitation outcomes,\u201d said Buchanan. With the right solutions in place, Chico State has been able to be much closer to the information needed to be effective and efficient. As the university identifies priorities for the future, Buchanan and her team will rely on data, technology, and strategic consulting guidance to meet their goals.<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/chico-state-univ_customer-story_final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/chico-state-logo-250.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/chico-state-logo-250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/chico-state-logo-250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Chico State University<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/chico-state-university\">\n                                                    Blackbaud Fundraiser Performance Management                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_75ae14e4313f4d3343d3cbcb945241e1\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg 600w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-300x300.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Texas Southern University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/texas-southern-university\">Texas Southern University<\/a>\n                        <\/div>\n                    <\/div>\n           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                                         \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Maryland<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-maryland\">The University of Maryland<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ud-primary-logo-250.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ud-primary-logo-250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/ud-primary-logo-250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Delaware<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-delaware\">University of Delaware<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_faeda6f8af8782b83e7000802461ef12\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n        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