{"id":9160,"date":"2023-06-15T15:50:00","date_gmt":"2023-06-15T15:50:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/martlets"},"modified":"2025-03-31T11:38:47","modified_gmt":"2025-03-31T15:38:47","slug":"martlets","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/martlets","title":{"rendered":"Martlets"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_76e87822488ca2e096db31a7331676eb\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Martlets<\/span><\/p>\n<h2>Less Time Spent on Administrative Tasks, More Time Curating Genuine Connections<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/martlets-customer-spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"506\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/hero_martlets.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/hero_martlets.png 908w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/hero_martlets-300x167.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/hero_martlets-768x428.png 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/hero_martlets-360x202.png 360w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/healthcare-organizations.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Healthcare Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Europe                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_9b7ddd028d9983b2c59728be4d69e9a6\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_56572c13bcca11aa1fa5037901558936\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">Blackbaud frees up time for our team to love our supporters more.<\/span> That\u2019s one of the things that<br \/>\ninspires me.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Claire Docteur            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Donations Processing and Data Officer, Martlets<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_c8dc42109633d8c752d88c352f2e1605\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        As the staff of Martlets elevates their impact and builds an improved facility to care for terminally\r\nill people in their community, they\u2019ve energised their fundraising work by adopting Blackbaud\r\nsoftware, which includes donation forms designed for organisations like theirs.\r\nAs a result, they can work smarter, spending less time on administrative tasks and more\r\ntime connecting with supporters in creative and personal ways.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_c912e3c64a1f4ccea64c12585d1f2660\">\n            <h3>Hospice freed to soar higher with software<br \/>\nbuilt for their fundraising needs<\/h3>\n<p class=\"body-medium\">Martlets takes its name from a mythical bird often shown \u201cin perpetual flight<br \/>\nwith open wings and no feet, never stopping to sleep,\u201d a symbol of the round the-clock care the Hospice provides to people who are terminally ill in the<br \/>\nEnglish seaside city of Brighton &amp; Hove in East Sussex, and surrounding areas.<br \/>\nBehind the scenes, Martlets\u2019 fundraising team has adopted transformative<br \/>\nsoftware with built-in donation forms that is making them more efficient,<br \/>\neffective, and energised in supporting that continuous care as well as plans<br \/>\nfor a new hospice building \u201cwhere local people can be supported with<br \/>\nprivacy, safety, comfort and respect at their end of life.\u201d<\/p>\n<p class=\"body-medium\">\nDonations that used to require five to six processing steps with the hospice\u2019s<br \/>\nprevious technology now can be processed in batches with a single click<br \/>\nwith Blackbaud Raiser\u2019s Edge NXT for fundraising and Blackbaud Merchant<br \/>\nServices for payment processing. That includes sending each donor an<br \/>\nautomatically generated thank-you message.<\/p>\n<p class=\"body-medium\">\nRather than cumbersome, individual and manual reviews, a quick check of<br \/>\nthe coding and the integrity of the data is all that\u2019s required before approval.<br \/>\n\u201cBy cutting out those manual processes, we are cutting out room for error,\u201d<br \/>\nexplained Martlets\u2019 Donations Processing and Data Officer, Claire Docteur.<br \/>\n\u201cIt makes sure that we are fully accountable.\u201d<\/p>\n<p class=\"body-medium\">\nThe time saved on processing and reconciliation adds up, allowing her team<br \/>\nto focus more on creative communications and personal interactions to<br \/>\nfurther engage donors. \u201cBlackbaud frees up time for our team to love our<br \/>\nsupporters more,\u201d Docteur said. \u201cThat\u2019s one of the things that inspires me.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_c7b9fda8858f77698295dbf2271b0d37\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cI see the benefits of the donations forms with every activity we undertake. Being able to set specific forms for specific activities is already helping us build insight into our supporters\u2019 giving.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Claire Kidd            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Head of Individual Giving and Community                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Martlets                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_5fca150583e2a4e6deb939e08cb9e5b6\">\n            <h3>Purpose-built Donation Forms<\/h3>\n<p class=\"body-medium\">The advantages realised by Martlets with Blackbaud software have proven<br \/>\nessential as the Hospice has seen what Docteur called \u201ca shift in people\u2019s<br \/>\nbehavior\u201d with increasing online giving as supporters visit the website or click<br \/>\nthrough to donation pages from email campaigns and other promotions.<br \/>\nHalf a year after adopting Raiser\u2019s Edge NXT, Martlets became an early<br \/>\nadopter of the software\u2019s online donation forms for charities in the United<br \/>\nKingdom. The customisable forms include a built-in Gift Aid section and<br \/>\nconsent feature that correlate with Government requirements. \u201cFor the UK,<br \/>\nit\u2019s really important that we have an audit trail for any gift declarations that<br \/>\nwe receive,\u201d Docteur said. \u201cWe need to have full traceability.\u201d<\/p>\n<p class=\"body-medium\">\nThe forms can be adjusted easily in a variety of other ways as well. Key for<br \/>\nMartlets is offering a field where the donor can indicate a gift is in memory of<br \/>\nsomeone and then enter the loved one\u2019s name. Nearly all donations Martlets<br \/>\nreceives are \u201cin memory\u201d gifts, Docteur explained.<\/p>\n<p class=\"body-medium\">\nBefore teaming up with Blackbaud, Martlets had to invest extra time and<br \/>\nexpense in using a third-party vendor to create donation forms that didn\u2019t<br \/>\nsync automatically with their fundraising software. Now with Raiser\u2019s Edge<br \/>\nNXT, the donor\u2019s giving history, including specific tributes, can be seamlessly<br \/>\ncaptured in Martlets\u2019 constituent database for future reference. With the switch, Docteur said her team saved 14 hours of administration time in processing donations during their first end-of-year campaign using<br \/>\ndonation forms in Raiser\u2019s Edge NXT.<\/p>\n<p class=\"body-medium\">\nFor Claire Kidd, head of individual giving and community for Martlets, the<br \/>\ndifference cannot be understated. \u201cI see the benefits of the donations forms with every activity we undertake,\u201d Kidd said. \u201cBeing able to set specific forms for specific activities is already helping us build insight into our supporters\u2019 giving.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_3eecfd9518cd0bf367cdf794131c29a5\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cI love Raiser\u2019s Edge NXT and the way it has transformed our workings.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Claire Docteur            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Donations Processing and Data Officer                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Martlets                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_ccecd3052c80a478d56dd87954ebbb84\">\n            <h3>Drawing New Insights into Supporters<\/h3>\n<p class=\"body-medium\">During that first end-of-year giving season with Raiser\u2019s Edge NXT, Martlets<br \/>\ncreated four electronic campaigns with weblinks to online donation forms<br \/>\ndesigned for specific audiences including existing supporters, potential new<br \/>\ndonors, and corporate partners. The form for a fourth campaign was built<br \/>\naround a raffle to benefit the Hospice.<\/p>\n<p class=\"body-medium\">\nWhile they feared economic concerns might lead to a drop in giving, Martlets<br \/>\nsaw an uptick in website donations over the previous season, Docteur said. With precoding, the team can track and compare the results of the different campaigns, which will inform future appeals.<\/p>\n<p class=\"body-medium\">\nAt the same time, the team is taking advantage of other valuable features<br \/>\nprovided by Raiser\u2019s Edge NXT, including the ability to build location-based lists<br \/>\nof supporters, which has allowed them to target postal appeals to those who<br \/>\nlive in Brighton &amp; Hove and tailor the messages with further segmenting.<br \/>\n\u201cWe\u2019ve gone from a behaviour where we were sending 13,000 newsletters by post and getting a very small return to now segmenting our data and sending a mailing to half of that and getting triple results because of what we\u2019ve been able to do with the database and the insight we\u2019re able to build,\u201d Docteur said.<br \/>\nThose kinds of results are boosting Docteur and her team as they head into a<br \/>\nseason of pivotal giving around their new facility and their Shaun by the Sea art<br \/>\ntrail, themed sculptures installed around the city featuring the lovable children\u2019s character Shaun the Sheep. \u201cI love Raiser\u2019s Edge NXT and the way it has transformed our workings,\u201d Docteur said.<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/martlets-customer-spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/martlets_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/martlets_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/martlets_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Martlets<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_0d6af1cb04be107358db4b238d2e7b4b\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Bone Health &#038; Osteoporosis Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/bone-health-osteoporosis-foundation\">Bone Health &#038; Osteoporosis Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/st-anns-hospice2.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/st-anns-hospice2.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/st-anns-hospice2-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>St Ann&#8217;s Hospice<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/st-anns-hospice\">St Ann&#8217;s Hospice<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/community-home-health-hospice-250-250-logo.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/community-home-health-hospice-250-250-logo.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/community-home-health-hospice-250-250-logo-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Community Home Health &#038; Hospice<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/community-home-health-hospice\">Community Home Health &#038; Hospice<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_45f0d48a0b614a981b83c0d8f1443b26\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__content\">\n                        <h2>Ready to <span class=\"green-blue-gradient\">power<\/span> your passion?<\/h2>\n<p class=\"body-large\">Request a customized demo to see how Blackbaud is made for your unique challenges and needs.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__form-wrapper\">\n                        <script src=\"\/\/app-sj07.marketo.com\/js\/forms2\/js\/forms2.js\"><\/script>\n                        <div id=\"formPlaceholder\"><\/div>\n                        <form id=\"mktoForm_20524\"><\/form>                        \n                        <script>\n                            function marketoPostLoad(){\n                                \/\/console.log('post load function hit')\n                                const mktoButtonLinks = document.querySelectorAll('.mktoButton');\n                                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