{"id":9157,"date":"2020-01-29T19:21:00","date_gmt":"2020-01-29T19:21:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/boston-university"},"modified":"2025-06-17T15:57:33","modified_gmt":"2025-06-17T19:57:33","slug":"boston-university","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/boston-university","title":{"rendered":"Boston University"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_1a62065a77ee9b0973735a97b46801b9\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Boston University<\/span><\/p>\n<h2>Boston University Trusts Blackbaud Enterprise Fundraising CRM to Power Their First Comprehensive Fundraising Campaign<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/bostonuniversity_cs_final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/boston-university250.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/boston-university250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/boston-university250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_a3a1f0124e882b048bf3f03372ce1cfb\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_7b950d507504a19e66fc1bb682a58537\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">\u201cBlackbaud Enterprise Fundraising CRM provided the insight and flexibility needed to power Boston University\u2019s first-ever, comprehensive campaign,<\/span> delivering confidence in the data and the reliable foundation we needed to exceed our campaign goal.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Stephen Witkowski            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Senior Associate Vice President of Development, Boston University<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_8bd5ca4dfa8f49335ae67b98e696ff31\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Launching its first-ever comprehensive fundraising campaign, Boston University needed a modern\r\nfundraising and relationship management solution that provided a consistent, reliable foundation\r\nfor its data needs and the flexibility to support its growing advancement initiatives.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_a09f70104c996536769fcb00d08e0b08\">\n            <h3>Boston University trusts Blackbaud Enterprise Fundraising CRM to power<br \/>\nits first comprehensive fundraising campaign.<\/h3>\n<p class=\"body-medium\">Founded in 1839, Boston University is a leading, international private research institution with over 35,000 students from more than 130 countries, over 10,000 faculty and staff, 17 schools and colleges, and more than 300 programs of study. Its three campuses comprise a notable range of undergraduate, graduate, and professional programs built on a strong foundation of the liberal arts and sciences.<\/p>\n<p class=\"body-medium\">In 2012, Boston University (BU) launched its fundraising campaign, The Campaign for Boston University, with a $1 billion goal for financial aid, faculty support, expanded research, and facility improvements. The final tally, announced at the campaign\u2019s end on September 21, 2019, was $1.85 billion.<\/p>\n<p class=\"body-medium\">Understanding the importance of having modern technology to support this<br \/>\nmajor initiative, BU knew the legacy infrastructure powering its development<br \/>\nefforts needed a major upgrade. The team chose Blackbaud Enterprise Fundraising CRM, and within<br \/>\nmonths of being live, it was clear they had made the right investment. The<br \/>\nsolution delivered a consistent, reliable foundation for their data needs and<br \/>\nprovided the flexibility to support their growing advancement initiatives.<br \/>\n\u201cThe Campaign for Boston University was the primary driver for selecting<br \/>\nBlackbaud Enterprise Fundraising CRM,\u201d Witkowski said. \u201cBy having an accurate view of constituents\u2019<br \/>\nrecords, our fundraisers were able to make data-driven segmentation<br \/>\ndecisions and confidently solicit support from donors most likely to give.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_d4edfcd7a413ecd628a675279179a5c2\">\n            <h3>Supporting Fundraising Effectiveness for Greater Results<\/h3>\n<p class=\"body-medium\">With Blackbaud Enterprise Fundraising CRM serving as the strategic data platform, gift officers were<br \/>\nable to achieve a more holistic view of constituents to increase fundraising<br \/>\neffectiveness. The comprehensive constituent view provides gift officers with<br \/>\ncustomized capacity ratings, interaction tracking, engagement insight, and<br \/>\nother key data points to help power their success. Tracking historical plans<br \/>\nand opportunities offered critical insight into past solicitation strategies that<br \/>\nhelped gift officers when onboarding inherited prospects and making future<br \/>\nstrategies more informed and effective.<\/p>\n<p class=\"body-medium\">\u201cThe solution\u2019s flexibility to manage multi-unit asks and complex donor<br \/>\nagreements has proven to be an emerging requirement in today\u2019s world of<br \/>\nhigh major donor expectations. Campaigns have become highly collaborative<br \/>\npartnerships among internal stakeholders and Blackbaud Enterprise Fundraising CRM\u2019s ability to<br \/>\nhandle and report on those complexities became a critical success factor,\u201d<br \/>\nWitkowski said.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_3afa7982573392aed1f48e54e84d8c68\">\n            <h3>Delivering Campaign Tracking and Insight<\/h3>\n<p class=\"body-medium\">To support the ongoing campaign strategy, the BU team leveraged<br \/>\nBlackbaud Enterprise Fundraising CRM\u2019s tracking capabilities to provide stakeholders visibility into<br \/>\nfundraiser performance and campaign metrics:<\/p>\n<p class=\"body-medium\">\u2022 Fundraiser effectiveness dashboards provided insight into fundraiser<br \/>\nactivities and surfaced constituent analytics based on event attendance,<br \/>\nrelationship to the institution, and other key data points.<br \/>\n\u2022 Campaign progress reporting allowed the team to deliver accurate and<br \/>\ntimely information to stakeholders, which built trust and confidence in the<br \/>\ndata across campus.<br \/>\n\u2022 Complex revenue management capabilities supported sophisticated gift<br \/>\nprocessing and revenue tracking needs<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_faa132845f70f632ce2b56108ec40237\">\n            <h3>Extending the Solution<\/h3>\n<p class=\"body-medium\">The BU application development team leveraged the extensibility of<br \/>\nBlackbaud Enterprise Fundraising CRM by using the software developer kit (SDK) to customize<br \/>\nfeatures to improve the user experience and support the unique business<br \/>\nrequirements of the institution.<\/p>\n<p class=\"body-medium\">The student outreach tracker customization helped support the unique<br \/>\nstewardship program needs of their comprehensive campaign and was<br \/>\nrecognized by CASE with a 2019 Circle of Excellence award. Building on past projects between BU\u2019s stewardship and donor relations team (SDR) and development and alumni relations applications team, this custom-built tool automated the process of requesting and tracking submissions of thank-you letters from students receiving donor-funded scholarships. It also allowed the SDR team to prioritize outreach by donor rating, track student submissions, and identify funds that have not yet been awarded.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_557c45c678e3cda4c18b2cc0a3182ba8\">\n            <h3>Strategies for Future Success<\/h3>\n<p class=\"body-medium\">\nTo keep this positive momentum going, the BU team is already thinking about how they can build on their campaign success and better support future fundraising initiatives. A few areas under consideration include:<\/p>\n<p class=\"body-medium\">\n\u2022 Grow understanding of alumni interests and engagement, including<br \/>\nidentifying and tracking the true interests of their alumni and their donors-what they\u2019re interested in funding that\u2019s not necessarily inherent in the data that they have today.<br \/>\n\u2022 Explore how big data and data science can support future strategic initiatives.<br \/>\n\u2022 Continue to consolidate different groups and data sets across campus to<br \/>\ntrack the complete life cycle of interactions.<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/bostonuniversity_cs_final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div 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