{"id":9136,"date":"2021-06-04T00:48:00","date_gmt":"2021-06-04T00:48:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/sarasota-memorial-healthcare-foundation"},"modified":"2025-02-10T13:55:49","modified_gmt":"2025-02-10T18:55:49","slug":"sarasota-memorial-healthcare-foundation","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/sarasota-memorial-healthcare-foundation","title":{"rendered":"Sarasota Memorial Healthcare Foundation"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_1348571787d76de00c2d44365cb953fd\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Sarasota Memorial Healthcare Foundation<\/span><\/p>\n<h2>Cloud-Based Fundraising Technology Transforms Foundation&#8217;s Financial Stewardship<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sarasota-memorial-healthcare-foundation-customer-story.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/healthcare-organizations.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Healthcare Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_4706a7c0245130e75bbb6511f00dd9da\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_1b276fe171015728a7a9c5fe1fed773d\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">With the ability to streamline processes, take out manual repetitive tasks, and create transparency, you create value<\/span> for your team members and the organization, and that enables us to serve Sarasota Memorial Health Care System and ultimately our community at a higher level.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Bobby Pettit            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Vice President of Finance and Operations, Sarasota Memorial Healthcare Foundation<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_aafa75a9a970220bc365d46d30168d8c\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        While Sarasota Memorial Healthcare Foundation supported one of the largest health systems\r\nin Florida with the benefit of cloud-based fundraising technology, the Healthcare Foundation\u2019s\r\noutdated, paper-driven accounting process was on a completely different page\u2014until a new\r\nfinancial leader arrived on the scene.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_f131e571e72c90ac8cbd7e8dea66c277\">\n            <h3>Foundation transforms financial stewardship<br \/>\nfor greater accountability, effectiveness.<\/h3>\n<p class=\"body-medium\">As Sarasota Memorial Healthcare Foundation looked to the future with a<br \/>\nfundraising campaign to establish world-class cancer care along Florida\u2019s<br \/>\nsouthwest coast, new Vice President of Finance and Operations Bobby Pettit<br \/>\nhad to grapple with a system for fund accounting held back in the past.<br \/>\nPettit had inherited procedures that were dependent on paper timecards and<br \/>\npaper files\u2014not to mention paper invoices and receipts that were dropped<br \/>\ninto a box and coded by hand before they disappeared into filing cabinets.<br \/>\nStaff would log, run, and re-run the organization\u2019s financials with Excel<br \/>\nspreadsheets, with each step presenting opportunities for errors.<br \/>\nHe soon realized an answer to the confusion with a cloud-based solution<br \/>\nfor fund accounting developed specifically for nonprofit organizations:<br \/>\nBlackbaud Financial Edge NXT\u00ae.<\/p>\n<p class=\"body-medium\">\nPettit saw a transformative opportunity in Blackbaud Financial Edge NXT<br \/>\nthat would allow for reliable stewardship without wasted time on errorprone record keeping and duplicated work. At the end of each day, everyone<br \/>\ncould expect all the numbers to add up, and thanks to an increased level of<br \/>\nsophistication and financial accountability, the Healthcare Foundation could<br \/>\ndrive new fundraising possibilities.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_56d669d8c7b9edfbdb4e154f5e2a733d\">\n            <h3>An Opportunity to Streamline Operations<\/h3>\n<p class=\"body-medium\">With just over a dozen staff members, the Healthcare Foundation supports<br \/>\none of Florida\u2019s largest public health organizations, Sarasota Memorial Health<br \/>\nCare System, which consistently earns Medicare\u2019s highest rating for quality<br \/>\nand safety and is included in national top hospital lists. The Healthcare<br \/>\nFoundation is currently in the middle of a 7-year $75 million Leading with Care<br \/>\ncampaign to bring comprehensive cancer care to the community. As of May<br \/>\n2021, the Healthcare Foundation has already raised $55.5 million towards<br \/>\nits campaign goal.<\/p>\n<p class=\"body-medium\">A Blackbaud customer for nearly three decades, the Healthcare Foundation<br \/>\nwas successfully using Blackbaud Raiser\u2019s Edge NXT\u00ae\u2014Blackbaud\u2019s flagship<br \/>\nsoftware solution for fundraising and relationship management\u2014but they<br \/>\nwere missing the opportunity to streamline their operations by <a href=\"https:\/\/www.blackbaud.com\/products\/raisers-edge-nxt-financial-edge-nxt\">integrating Raiser&#8217;s Edge NXT with Financial Edge NXT<\/a>, Blackbaud\u2019s<br \/>\nsolution for fund accounting.<\/p>\n<p class=\"body-medium\">\u201cThe Blackbaud Raiser\u2019s Edge NXT database administrator was entering all the<br \/>\ngifts, then handing it over to the accountant who did the same thing. It was<br \/>\nredundant and prone to errors,\u201d Pettit explained. \u201cI never want to have two<br \/>\npeople entering the same information\u2014wasting time on the front end, wasting<br \/>\ntime on reconciliation.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_8c212519749941a2bbdcc23360a2117c\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cFrequently, donors ask how the funds have been granted and ultimately the impact their gift has made. This transparency provides additional donor confidence in how we are stewarding their funds, often resulting in recurring gifts supporting the initiative.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Bobby Pettit            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Vice President of Finance and Operations                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Sarasota Memorial Healthcare Foundation                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_02cee4e2b5c2b0054b8fc81650b8c323\">\n            <h3>Finding A Better Way<\/h3>\n<p class=\"body-medium\">The implementation of Blackbaud Financial Edge NXT ultimately eliminated<br \/>\nmany hours of duplicated data entry work and further streamlined<br \/>\nprocesses\u2014for example, credit card transactions recorded manually on the<br \/>\naccounting side now flow automatically into the Healthcare Foundation\u2019s<br \/>\nfinancial reporting.<\/p>\n<p class=\"body-medium\">\nPaper invoices are also a thing of the past, thanks to Blackbaud Financial<br \/>\nEdge NXT\u2019s Expense Management capability, which tracks and expedites<br \/>\nsubmissions through the approval process, while providing a holistic view of<br \/>\norganizational spending.<\/p>\n<p class=\"body-medium\">\nProject IDs and general ledger accounts are mapped digitally with a more<br \/>\ncomprehensive system of record keeping that provides an elevated level of clarity, transparency, and accountability that benefits donors and the community.<\/p>\n<p class=\"body-medium\">\n\u201cBefore implementing Blackbaud Financial Edge NXT, the budget wasn\u2019t able<br \/>\nto be done by project or allocated by month due to the cumbersome manual<br \/>\nentry process,\u201d recalled Pettit. Now, the Journal Entry Batch Creator and Budget<br \/>\nCreator Excel Add-Ins provide efficiency and flexibility, allowing staff to create<br \/>\nor edit budgets and journal entries based on the organization\u2019s specific fields<br \/>\nand values directly in Excel. Bulk data can then be securely submitted to<br \/>\nBlackbaud Financial Edge NXT, saving valuable staff time.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_fab9ddbdbd587d2f7944fcbe3039d0fa\">\n            <h3>Value for the Organization and Community<\/h3>\n<p class=\"body-medium\">The Healthcare Foundation\u2019s 25-member board welcomed the transformation.<br \/>\n\u201cI can report back now where the money has come in, what fund it has gone<br \/>\nthrough, and exactly what we\u2019ve spent by project,\u201d Pettit said, two years<br \/>\ninto his tenure. \u201cFrequently, donors ask how the funds have been granted<br \/>\nand ultimately the impact their gift has made. This transparency provides<br \/>\nadditional donor confidence in how we are stewarding their funds, often<br \/>\nresulting in recurring donations to the initiative.\u201d<\/p>\n<p class=\"body-medium\">\nLikewise, the Healthcare Foundation recently adopted Blackbaud<br \/>\nGrantmaking\u2122, which allows them to be more outcome focused as they award<br \/>\ngrants to enhance patient care, facilities, and technology, and to support<br \/>\nclinical education and medical research.<\/p>\n<p class=\"body-medium\">\nWith this degree of accuracy and sophistication in financial reporting, the<br \/>\nHealthcare Foundation can provide the community with a more complete picture of impact and implement effective new fundraising strategies. Now, the Healthcare Foundation can more easily offer donors a variety of opportunities that match their interests, while honoring a donor\u2019s intent with transparency.<\/p>\n<p class=\"body-medium\">\nWith the right solutions to manage their operations, the Healthcare<br \/>\nFoundation is saving time, working more effectively, and ultimately<br \/>\ntransforming what is possible for their team to accomplish. \u201cWith the<br \/>\nability to streamline processes, take out manual repetitive tasks and create<br \/>\ntransparency, you create value for your team members and the organization,\u201d<br \/>\nPettit said, \u201cand that enables us to serve Sarasota Memorial Health Care<br \/>\nSystem and ultimately our community at a higher level.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sarasota-memorial-healthcare-foundation-customer-story.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sarasota-memorial-healthcare-foundation-logo-250x250-1.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sarasota-memorial-healthcare-foundation-logo-250x250-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sarasota-memorial-healthcare-foundation-logo-250x250-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Sarasota Memorial Healthcare Foundation<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-financial-edge-nxt\">\n                                                    Blackbaud Financial Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-grantmaking\">\n                                                    Blackbaud Grantmaking                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n        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