{"id":9099,"date":"2021-02-12T15:42:00","date_gmt":"2021-02-12T15:42:00","guid":{"rendered":"https:\/\/www.blackbaud.com\/customer-stories\/science-world"},"modified":"2025-01-22T22:09:26","modified_gmt":"2025-01-23T03:09:26","slug":"science-world-2","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/science-world-2","title":{"rendered":"Science World"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_0456c4f1d8224dc4d91083cc6b4e0d14\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Science World<\/span><\/p>\n<h2>Genius Peer-to-Peer Fundraising Campaign Resonates Across Canada<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2021\/02\/cs_scienceworld_final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/arts-cultural.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Arts and Cultural Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Canada                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_13fd0327876c5d3e2705709d9a991a14\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_13786b6e7899ea23fb00d0952104b4ca\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">From our point of view, it was efficient, easy, secure<\/span> and allowed us to personalize the campaign for what we needed in our brand and our message.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Nancy Roper            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Vice President of Development, Science World<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_7adbe4eb127c8b392bf3de7d02c73f4f\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Faced with plunging revenue during COVID-19, Science World sought a new peer-to-peer fundraising\r\nsolution to quickly protect its outreach education programs. The solution helped the nonprofit\r\nattraction raise hundreds of thousands of dollars through an undeniably clever Nerd-a-thon while\r\nrallying Canadians to remember, at a critical moment, that The World Needs More Nerds.    <\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_56bcf84128e2fb083ba4acdf935468e4\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cScience is more important than ever right now.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Nancy Roper            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Vice President of Development                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Science World                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_7320031eed2235421669d0194fc3afe8\">\n            <h3>Genius peer-to-peer fundraising campaign<br \/>\nresonates across Canada.<\/h3>\n<p class=\"body-medium\">Science World ignites wonder and empowers dreams through science and<br \/>\nnature. Perched along False Creek in a sparkling dome built for the Expo 86 World\u2019s Fair, the iconic Vancouver attraction delights over 860,000 visitors annually through hands-on exhibits, while also delivering vital outreach education opportunities across the province of British Columbia to over 145,000 student and teachers.<\/p>\n<p class=\"body-medium\">When COVID-19 caused a sudden revenue drop of 85% and put the<br \/>\ncharitable organization\u2019s outreach education efforts in jeopardy, Science<br \/>\nWorld responded with a stroke of genius, creating The World Needs More<br \/>\nNerds fundraising campaign with the benefit of JustGiving\u00ae from Blackbaud,which was being introduced to Canadian customers through an early access program.<\/p>\n<p class=\"body-medium\">\nScience World\u2019s development team asked to join the early access program,<br \/>\nbecause the peer-to-peer fundraising solution \u201cclicked all the boxes\u201d and<br \/>\ncould facilitate a quick response, according to Nancy Roper, Science World\u2019s vice president of development. \u201cFrom our point of view, it was efficient, easy, secure, and allowed us to personalize the campaign for what we needed in our brand and our message.\u201d<\/p>\n<p class=\"body-medium\">\nThe team\u2019s successful use of other Blackbaud fundraising solutions through the years\u2014including Blackbaud Raiser\u2019s Edge NXT\u00ae and Blackbaud Online Express\u2122\u2014also boosted their confidence going in. \u201cWe knew we could trust the platform because of the reputation of Blackbaud.\u201d<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_b57df44e620cd7ce5337340c6d00adf0\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>$400,000<\/mark>\n                <\/h3>\n                <p class=\"body-large\">Anticipated Fundraising Total<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>$150,000<\/mark>\n                <\/h3>\n                <p class=\"body-large\">In Matching Gifts<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_1d46f6a416f6468a8e5f14679d236a4a\">\n            <h3>Calling All Nerds<\/h3>\n<p class=\"body-medium\">Prior to its introduction in Canada, JustGiving\u00ae from Blackbaud had proven<br \/>\nsuccessful in other parts of the world. The flexible fundraising solution<br \/>\nprovides easy crowdfunding and do-it-yourself abilities that turn<br \/>\nsupporters into advocates who can further engage family, friends, and<br \/>\ncolleagues with related fundraising pages.<\/p>\n<p class=\"body-medium\">Science World champions STEAM learning: Science, Technology, Engineering,<br \/>\nArt and Design, and Math. In a time of world worry, the positive spirit of its<br \/>\nNerd-a-thon campaign resonated, attracting national media coverage the<br \/>\nfirst weekend after its launch in July 2019 and raising more than $150,000<br \/>\nwithin the first two months.<\/p>\n<p class=\"body-medium\">After that point, the campaign incorporated a $100,000 matching challenge<br \/>\nfrom gaming entrepreneur Jesse Houston and his wife Erica, and once<br \/>\nthat was complete, added a $50,000 matching gift campaign by founding<br \/>\nmembers of the energy analytics firm Ecotagious. The total was anticipated<br \/>\nto climb past $400,000, and thanks to the flexibility of JustGiving\u00ae from<br \/>\nBlackbaud, big and small offline donations could be added to the ongoing<br \/>\nonline tally on the main Nerd-a-thon page.<\/p>\n<p class=\"body-medium\">With the help of Science World\u2019s go-to marketing agency Rethink, the<br \/>\ncampaign highlighted STEAM celebrities, incorporating photos from their<br \/>\nchildhood. The nerd A-list included Jesse Houston as well as Canadian<br \/>\nastronaut Chris Hadfield, primatologist Jane Goodall, and B.C.\u2019s Provincial<br \/>\nHealth Officer Bonnie Henry, who had gained prominence for her leadership<br \/>\n$150,000 during the pandemic.<\/p>\n<p class=\"body-medium\">Accessibility was key, and through JustGiving\u00ae from Blackbaud, all nerds<br \/>\nwere encouraged to get involved with simple guidance on how to make<br \/>\nthe challenge their own. \u201cThere\u2019s a variety of ways you can celebrate your<br \/>\nnerdiness and support the organization,\u201d Roper said.<\/p>\n<p class=\"body-medium\">\nGroups like the life sciences company Zymeworks got involved, matching<br \/>\ntheir employees\u2019 donations by \u201cNerd-ing Out\u201d at work.<\/p>\n<p class=\"body-medium\">\nA line of merchandise complemented Science World\u2019s larger campaign, with<br \/>\nNerd in Training T-shirts for youth, and Giant Nerd T-shirts for adults, plus<br \/>\nthemed pins, socks and COVID masks. Vancouver-born Avengers actress<br \/>\nCobie Smulders gave the merch and Science World a shout-out on social<br \/>\nmedia, telling her Canadian peeps: \u201cThe place responsible for my nerdiness is<br \/>\nstruggling due to COVID.\u201d<\/p>\n<p class=\"body-medium\">\nThe World Needs More Nerds campaign has also served a larger purpose<br \/>\nby reinforcing trust in scientific experts, their work, and recommendations<br \/>\nduring a critical stretch of the pandemic. As Roper pointed out: \u201cScience is<br \/>\nmore important than ever right now.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_08e53e47fa5834604e72512b974cc7c2\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cWe knew we could trust the platform because of the reputation of Blackbaud.&#8221;<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Nancy Roper            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Vice President of Development                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Science World                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cs_scienceworld_final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/science-world-logo-250x250-1.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/science-world-logo-250x250-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/science-world-logo-250x250-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Science World<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/justgiving-from-blackbaud\">\n                                                    JustGiving from Blackbaud                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_a84a89039916dcaf9b1ba6aac38e515e\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n      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src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/chi_logos_outlined-250.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/chi_logos_outlined-250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/chi_logos_outlined-250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Congenital Hyperinsulinism International<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/congenital-hyperinsulinism-international\">Congenital Hyperinsulinism International<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sd-humane.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sd-humane.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/sd-humane-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                       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