{"id":38144,"date":"2025-10-09T10:00:20","date_gmt":"2025-10-09T14:00:20","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=news&#038;p=38144"},"modified":"2025-10-09T10:29:13","modified_gmt":"2025-10-09T14:29:13","slug":"how-blackbaud-ai-empowers-private-schools-to-transform-fundraising-through-innovation","status":"publish","type":"news","link":"https:\/\/www.blackbaud.com\/newsroom\/article\/how-blackbaud-ai-empowers-private-schools-to-transform-fundraising-through-innovation","title":{"rendered":"How Blackbaud AI Empowers Private Schools to Transform Fundraising Through Innovation"},"content":{"rendered":"<p><span data-contrast=\"none\">School leaders weigh more than just annual funds\u2014they must also consider enrollment goals, budgeting for operations, net tuition revenue gaps, financial aid and major campaigns. Institutions of all sizes face similar challenges that impact fundraising strategies. Smaller teams need ways to engage parent participation while increasing annual funds. Larger schools may be hyper-focused on an upcoming capital campaign and have a team of gift officers assigned to specific portfolios. Both groups are looking for better methods to identify alumni with greater giving potential and to bring in new donors. And above all, sustaining positive relationships with families is just as crucial as meeting financial targets.<\/span><\/p>\n<p><a href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\"><span data-contrast=\"none\">Blackbaud Raiser\u2019s Edge NXT\u00ae<\/span><\/a><span data-contrast=\"none\"> and<\/span> <span data-contrast=\"none\">its rapidly developing AI capabilities directly address these needs. Using the latest technology, schools can run their fundraising efforts with greater efficiency, more personalized engagement and improved results\u2014ushering in a new era for K\u201312 advancement.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Aspirational Leadership: AI in the Hands of the Head of School<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">Imagine a head of school using AI to strengthen community ties\u2014tools that allow leaders to personalize every interaction with families, alumni and donors. Let\u2019s look at an example:<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Heads of schools connect with their families every day, for every reason, from thanking them for a gift, to inviting them to sit on a committee, to responding to a complaint. Imagine how much more effective the conversation would be if before the call they could quickly look at a real-time summary of their history with that parent\u2014including past contributions, events attended and their child&#8217;s activities\u2014ensuring prompt and informed communication. A new feature for Raiser\u2019s Edge NXT, allows you to ask Blackbaud AI for insights using natural language, and gain essential insights in moments. With this information the head of school might:\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Thank the parent for their multi-year commitment to a scholarship fund, highlighting the tangible impact their support has had on student success.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Share updates on programs for which the parent has previously shown interest, such as the performing arts or athletics, making each communication more relevant and engaging.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">And the moment they hang up, the head of school can ask Blackbaud AI to add a quick note about the phone call to the parent\u2019s record, documenting any follow up actions.<\/span><\/p>\n<p><span data-contrast=\"none\">Knowing the parent\u2019s preferred communication style and past feedback, the head of school can anticipate questions or concerns, leading with empathy and understanding and strengthening relationships with families.<\/span><\/p>\n<p><b><span data-contrast=\"none\">A+ Prospect Research: AI in the Hands of Fundraisers<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false}\"><br \/>\n<\/span><span data-contrast=\"none\">Just as a skilled teacher guides a classroom through complex lessons, K-12 advancement teams can now navigate the intricacies of fundraising with the support of intelligent software. These tools empower teams to identify promising donors, tailor engagement and ensure each campaign is as thoughtfully planned as a curriculum\u2014setting the stage for key benefits like:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Uncovering Hidden Fundraising Potential: <\/span><\/b><span data-contrast=\"none\">Capital campaigns and ambitious budget targets often push development teams into overdrive. With Prospect Insights in Raiser\u2019s Edge NXT, advancement teams can use predictive analytics to identify and prioritize top donor prospects, uncovering hidden giving potential and streamlining outreach for focused, effective fundraising efforts.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Recognizing Donors with a Personalized Approach: <\/span><\/b><span data-contrast=\"none\">Advancement teams can use AI acknowledgements to send personalized, heartfelt thank-you messages that reflect each donor\u2019s unique contributions. Blackbaud\u2019s generative AI technology uses donor and campaign data, along with tone optimizers to help fundraisers craft notes that go beyond generic templates, recognizing a parent or alumni\u2019s commitments, ensuring every donor feels genuinely valued.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">The Smart Way to Suggest Giving Amounts: <\/span><\/b><span data-contrast=\"none\">The Intelligent Ask<\/span><span data-contrast=\"none\">\u2122<\/span><span data-contrast=\"none\"> feature in Blackbaud Donation Forms uses artificial intelligence to personalize donation ask amounts based on what\u2019s known about each site visitor\u2014maximizing both donor engagement and gift value. This feature helps nonprofits and educational institutions raise more by tailoring the giving experience to each individual. It\u2019s part of Blackbaud\u2019s broader strategy to help organizations optimize donor conversion through smart, data-driven design.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Why AI Leads the Way<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">The real strength of AI lies in its ability to foster genuine connections and amplify generosity by drawing personalized insights from a wealth of data. As AI technology evolves, schools embracing it will set the standard for innovative, impactful fundraising that shapes thriving communities for generations to come.<\/span><\/p>\n<p><span data-contrast=\"none\">In the coming year, Blackbaud will continue to develop capabilities poised to redefine what&#8217;s possible in K-12 fundraising, such as:<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Campaign Optimization Strategies<\/span><\/b> <span data-contrast=\"none\">enriched by Blackbaud AI <\/span><span data-contrast=\"none\">to provide targeted recommendations, including leveraging recent alumni and parent engagements, setting targeted gift ranges for donors, cultivating key relationships, storytelling and more.\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Brand Voice-Based Content Generation <\/span><\/b><span data-contrast=\"none\">that<\/span> <span data-contrast=\"none\">uses<\/span> <span data-contrast=\"none\">AI to weave each school\u2019s unique voice into marketing campaigns, echoing the school\u2019s signature blend of warmth and innovation in messages sent to parents and local sponsors.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">AI-driven planned giving prospect identification<\/span><\/b><span data-contrast=\"none\"> that <\/span><span data-contrast=\"none\">helps schools identify donors most likely to make legacy gifts, enabling advancement teams to nurture these important relationships more effectively.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">With these innovative AI-driven tools, fundraising is no longer just about reaching targets\u2014it&#8217;s about strengthening relationships and celebrating the spirit that makes each school unique. Here\u2019s to new possibilities and the collective efforts of families, educators and donors working together to build something truly extraordinary.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blackbaud Raiser\u2019s Edge NXT\u00ae and its rapidly developing AI capabilities directly address these needs. Using the latest technology, schools can run their fundraising efforts with greater efficiency, more personalized engagement and improved results\u2014ushering in a new era for K\u201312 advancement.<\/p>\n","protected":false},"author":17,"featured_media":37544,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-news-product-and-innovation.php","meta":{"_acf_changed":false,"footnotes":""},"news-category":[481,677,636],"news-topic":[626],"class_list":["post-38144","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-announcements","news-category-education-and-fundraising-innovation","news-category-product-and-innovation","news-topic-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Blackbaud AI Transforms K-12 School Fundraising<\/title>\n<meta name=\"description\" content=\"See how 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