{"id":3690,"date":"2023-06-14T17:55:42","date_gmt":"2023-06-14T17:55:42","guid":{"rendered":"https:\/\/blackbaud-replatforming.local\/?post_type=solution&#038;p=3690"},"modified":"2025-02-03T12:10:39","modified_gmt":"2025-02-03T17:10:39","slug":"marketing","status":"publish","type":"solution","link":"https:\/\/www.blackbaud.com\/solutions\/marketing","title":{"rendered":"Marketing"},"content":{"rendered":"\n<section class=\"hero hero--photo-gradient\" id=\"hero--photo-gradient-block_0f49f1acf5a3d6ce6314beca48062f01\">\n    <div class=\"hero--photo-gradient__wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/solutions\">Solutions<\/a><\/li>\n        <li>Marketing<\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row align-items-lg-center\">\n                <div class=\"col-lg-5\">\n                    <div class=\"hero--photo-gradient__content\">\n                                                    <h1>Online Marketing Software and Solutions<\/h1>\n<p class=\"body-large\">Create meaningful connections with supporters\u2014and drive results.<\/p>\n                                                                                                    <div class=\"hero--photo-gradient__ctas\">\n                                                                        <a class=\"btn btn-primary\" href=\"https:\/\/www.blackbaud.com\/request-a-customized-demo?icid=marketing_hero_demo\">\n                                            Request a Demo                                        <\/a>\n                                                                        <a class=\"cta cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/pricing?icid=marketing_hero_pricing\">\n                                            Request Pricing                                        <\/a>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"hero--photo-gradient__overlay\"><\/div>\n            <div class=\"hero--photo-gradient__image d-lg-none\" style=\"background-image: url('https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/marketing-hero.jpg');\"><\/div>\n        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid hero--photo-gradient__image d-none d-lg-inline\"\n            src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/marketing-hero.jpg\"\n            alt=\"\"\n            width=\"2000\"\n            height=\"1333\">\n    <\/section>\n\n<section class=\"customer-logos-strip five_wide white-bg\">\n            <div class=\"container\">\n            <div class=\"row\">\n                                    <div class=\"customer-logos-strip__content text-center\">\n                            <p id=\"customers\" class=\"body-large\" style=\"text-align: center;\"><span class=\"type-sectionIntro\">High-impact organizations across the world choose Blackbaud&#8217;s marketing solutions to drive success.<br \/>\nRead these stories and more in our <a href=\"https:\/\/www.blackbaud.com\/customer-stories\">customer story showcase<\/a>.<\/span><\/p>\n<p id=\"customers\" class=\"body-large\" style=\"text-align: center;\"><span class=\"type-sectionIntro\">\u00a0<\/span><\/p>\n                        <\/div>\n                                                    <div class=\"customer-logos-strip__logo-list\">\n                                                            <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/sd-humane-1.webp\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/phi-psi-logo-250x250-1.webp\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/gonzaga-hs.webp\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                   \n                    <\/div>\n                        <\/div>\n            <\/div>\n    <\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between flex-md-row-reverse\">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h2 id=\"howwehelp\"><span class=\"line-primary\">Reach and engage supporters with integrated online marketing tools.<\/span><\/h2>\n<p class=\"body-large\">It&#8217;s a noisy world out there. If you can\u2019t cut through that and deliver effective marketing in meaningful ways, your organization won\u2019t be heard.<\/p>\n<p class=\"body-large\">Effectively engage new supporters and expand relationships with existing donors with Blackbaud marketing solutions, built to integrate with our industry-leading fundraising software and payments solutions, driven by unmatched data intelligence, and grounded in our deep expertise.<\/p>\n<p class=\"body-large\">With Blackbaud marketing solutions, you\u2019ll:<\/p>\n<ul class=\"arrow-list\">\n<li>\n<p class=\"body-medium\">Grow your audience and supporter base with a highly customizable solution<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Raise more money with integrated online fundraising and payments<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Cultivate relationships on a large scale (and save time) with automated emails driven by behavior or predictive intelligence<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Advance your message by leveraging Blackbaud\u2019s unmatched analytics to identify and reach the most strategic audiences<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Own the constituent life cycle from acquisition to cultivation and all the way to retention by maximizing multichannel relationships with your supporters<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Work more efficiently by synchronizing data from your fundraising, marketing, and advocacy efforts<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Increase social engagement by connecting with your social influencers<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\"><a href=\"https:\/\/bbwp.blackbaud.com\/\" target=\"_blank\" rel=\"noopener\">Create a purpose-built, integrated website experience<\/a> that showcases the best of your brand and mission<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/marketing-reach-engage.jpg\" alt=\"\" width=\"1150\" height=\"1570\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"related-products-solutions med-blue-green-bg\" id=\"related-products-solutions-block_f70ea2646bdb957c99bf7afd5f085c06\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"related-products-solutions__accompanying-content\">\n                        <h2>Solutions for Marketing<\/h2>\n<p class=\"body-large\">\n                    <\/div>\n                            <\/div>\n            <div class=\"col-12 col-lg-6\">\n                <ul class=\"related-products-solutions__list_builder\">\n                                                                                                                                                                    <li class=\"related-products-solutions__list_builder__item\">\n                                    <a href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-luminate-online\">\n                                        <div class=\"row\">\n                                            <div class=\"col-9 col-lg-10\">\n                                                <article>\n                                                                                                            <h4>Blackbaud Luminate Online\u2122<\/h4>\n                                                        <p>Automate online fundraising and marketing to engage donors.<\/p>\n                                                                                                    <\/article>\n                                            <\/div>\n                                            <div class=\"col-3 col-lg-2 related-products-solutions__list_builder__item__arrow\">\n                                                <p class=\"col-lg-2 related-products-solutions__list_builder__item__arrow__element cta-text-arrow\"><\/p>\n                                            <\/div>\n                                            <div class=\"col-12\">\n                                                <div class=\"related-products-solutions__list_builder__item__line\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/a>\n                                <\/li>\n                                                                                                                                                                            <li class=\"related-products-solutions__list_builder__item\">\n                                    <a href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-online-express\">\n                                        <div class=\"row\">\n                                            <div class=\"col-9 col-lg-10\">\n                                                <article>\n                                                                                                            <h4>Blackbaud Online Express<\/h4>\n                                                        <p>Simple, smart, and cloud-based online fundraising and marketing.<\/p>\n                                                                                                    <\/article>\n                                            <\/div>\n                                            <div class=\"col-3 col-lg-2 related-products-solutions__list_builder__item__arrow\">\n                                                <p class=\"col-lg-2 related-products-solutions__list_builder__item__arrow__element cta-text-arrow\"><\/p>\n                                            <\/div>\n                                            <div class=\"col-12\">\n                                                <div class=\"related-products-solutions__list_builder__item__line\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/a>\n                                <\/li>\n                                                                                                                                                                            <li class=\"related-products-solutions__list_builder__item\">\n                                    <a href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-website-package\">\n                                        <div class=\"row\">\n                                            <div class=\"col-9 col-lg-10\">\n                                                <article>\n                                                                                                            <h4>Blackbaud Website Package<\/h4>\n                                                        <p>Beautiful, integrated websites tailored to the needs of all nonprofit organizations &#8211; built on the WordPress platform.<\/p>\n                                                                                                    <\/article>\n                                            <\/div>\n                                            <div class=\"col-3 col-lg-2 related-products-solutions__list_builder__item__arrow\">\n                                                <p class=\"col-lg-2 related-products-solutions__list_builder__item__arrow__element cta-text-arrow\"><\/p>\n                                            <\/div>\n                                            <div class=\"col-12\">\n                                                <div class=\"related-products-solutions__list_builder__item__line\"><\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/a>\n                                <\/li>\n                                                                                        <\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--no-form\" id=\"final-plea-block_6b7e576c5d4389ad88c534e35a3f7f61\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"final-plea--no-form__content\">\n                        <h3 style=\"text-align: center;\">Ready to learn more?<\/h3>\n<p class=\"body-large\" style=\"text-align: center;\">Contact us today to learn more about the cloud solution for marketing.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"https:\/\/www.blackbaud.com\/request-more-information\">Contact us<\/a><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"top-square\"><\/div>\n    <div class=\"bottom-square\">\n        <div class=\"square-content\"><\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Reach and engage new supporters. <\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"singular.block.php","meta":{"_acf_changed":false,"footnotes":""},"vertical_tax":[],"competency":[33,32],"product_tax":[66,72],"region":[114],"class_list":["post-3690","solution","type-solution","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Marketing Solutions | Blackbaud<\/title>\n<meta name=\"description\" content=\"Online marketing software to reach and engage supporters with integrated marketing tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackbaud.com\/solutions\/marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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