{"id":32016,"date":"2025-08-20T12:13:15","date_gmt":"2025-08-20T16:13:15","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=32016"},"modified":"2025-08-28T16:42:32","modified_gmt":"2025-08-28T20:42:32","slug":"large-nonprofit-organization","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/large-nonprofit-organization","title":{"rendered":"A Large Nonprofit Organization"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_23a6685db8d40cb830545aadf72e65a1\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">A Large Nonprofit Organization<\/span><\/p>\n<h1 class=\"h2\">Large NPO Engages 17K New Donors Monthly with Blackbaud Enterprise Fundraising CRM<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/08\/Large-Nonprofit-Organization_Final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1668\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1.jpg 2500w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1-1536x1025.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/TNC18014_Dangermond-9792_JPG-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_438b80cc8244d706423987a985506144\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_431dd46552d677300e1f4908a3fa237e\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\"><span class=\"blue-highlight\">One of the most transformative aspects has been our ability to make smarter, data-driven decisions through actionable insights from the wealth screening and predictive analytics tools.\u201d<\/span><\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Director of Prospect Development            <\/div>\n                    <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_dd5598ae1ba0c4525bb0623cb5bca331\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        As the organization expanded, it faced challenges in donor engagement stemming from decentralized operations and inconsistent data management practices. To overcome these obstacles and ensure every dollar raised contributes to influential conservation efforts, the organization leveraged Blackbaud Enterprise Fundraising CRM to create a cohesive donor engagement strategy driven by data and innovation.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4459b7bd7806355701c556a87ef05c66\">\n            <p class=\"body-medium\">The large nonprofit organization faced a variety of challenges tied to its organizational structure and data management practices including decentralized fundraising operations spread across individual chapters in all 50 states and numerous offices worldwide, making it difficult to implement cohesive strategies for donor engagement. The organization managed over nine million constituent records in the U.S. alone, further complicating efforts to segment donors effectively.<\/p>\n<p class=\"body-medium\">In addition, overlapping priorities between its IT teams and fundraisers created bottlenecks that limited the ability to fully utilize advanced tools and integrations. The inefficiencies hindered the organization\u2019s ability to scale its donor engagement efforts, resulting in missed opportunities for building relationships with supporters who could drive its mission forward.<\/p>\n<p class=\"body-medium\">\u201cBlackbaud Enterprise Fundraising CRM allowed us to centralize donor data and create a unified process and streamline our fundraising efforts across chapters while maintaining the flexibility to cater to local needs,\u201d said the director of prospect development. \u201cOne of the most transformative aspects has been our ability to make smarter, data-driven decisions through actionable insights from the wealth screening and predictive analytics tools.\u201d<\/p>\n<p class=\"body-medium\">By tapping into their software\u2019s embedded wealth screening and predictive analytics, the organization was able to scale their operations effectively. Fundraisers have been able to identify major giving prospects, develop personalized outreach strategies, and allocate resources adequately. Regular data refreshes through Blackbaud Enterprise Fundraising CRM have enabled the organization to address its need for timely and actionable donor insights. These updates ensure that chapters across the country are working with the most current and relevant data, reducing inefficiencies and enabling more coordinated outreach efforts.<\/p>\n<p class=\"body-medium\">\u201cWith over 17,000 new donors each month, we depend on Blackbaud\u2019s solutions to manage constituent data and empower fundraisers with actionable insights to ensure that fundraisers are targeting the right individuals at the right time,\u201d added the associate director of prospect systems &amp; information.<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_393e94971b1aa6204b3589bba31138a0\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>$5M+ <\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    WealthPoint identified 35 donors with $5 million-plus capacity ratings and properties in Illinois                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>1.5M<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    active donors                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_9909d4c6c640c59fee96ea3893c65b1a\">\n            <h2 class=\"h3\">Enhancing Donor Engagement with Powerful Analytics<\/h2>\n<p class=\"body-medium\">One of the organization&#8217;s greatest successes with Blackbaud\u2019s software has been its ability to identify and cultivate relationships with potential major donors. By leveraging the embedded WealthPoint\u2122 tool for publicly identifiable wealth data along with Blackbaud\u2019s Affluence Insight\u2122 predictive wealth segmentation, it screens new donors quarterly to uncover those with significant giving potential.<\/p>\n<p class=\"body-medium\">\u201cThe quarterly Affluence Insight screenings help us identify donors who might have started with a small gift but have the capacity to make a much larger impact,\u201d said the\u00a0associate director of prospect systems &amp; information. \u201cFor example, even though the median first gift from major donors is $100, we\u2019ve seen individuals who started with a $25 donation later become key supporters.\u201d<\/p>\n<p class=\"body-medium\">Its use of these tools has also streamlined the identification of high-value donor segments. Screenings reveal critical insights on its 1.5 million active donors such as philanthropic tendencies, wealth indicators, and donor-advised fund participation, enabling fundraisers to prioritize their outreach. \u201cThe data we receive from Blackbaud plays a major role in identifying new prospects and driving those successes,\u201d the associate director of prospect systems &amp; information added.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_c8df48cd9cc48d97e1452bf581045980\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">&#8220;The quarterly Affluence Insight screenings help us identify donors who might have started with a small gift but have the capacity to make a much larger impact.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Associate Director of Prospect Systems &#038; Information            <\/div>\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_d3714296e5a859cf395916b42cd1e4ad\">\n            <h2 class=\"h3\">Prospecting with Actionable Insights<\/h2>\n<p class=\"body-medium\">The organization leveraged Microsoft Power BI to turn raw data into actionable intelligence. By creating dynamic dashboards and custom reports, they made it easier for development teams to identify prospects, track donor engagement, and evaluate fundraising strategies.<\/p>\n<p class=\"body-medium\">The associate director of prospect systems &amp; information explained that they are transitioning their prospect identification reports into Power BI which will automate data updates, streamline workflows, and improve accessibility for their teams. \u201cIt\u2019s all about making the process more efficient and user-friendly,\u201d he said. \u201cThese reports help us identify the top two percent of high-value prospects from their new donor pool, saving fundraisers considerable time and effort.\u201d<\/p>\n<p class=\"body-medium\">Additionally, WealthPoint\u2019s real estate data has proven to be invaluable for identifying high-potential prospects. Fundraisers appreciate having insights into donors\u2019 secondary properties, the associate director of prospect systems &amp; information noted. His team recently ran a report that identified 35 donors with $5 million-plus capacity ratings and properties in Illinois. The WealthPoint real estate data played a key role in discovering these opportunities. By integrating this data into their prospecting process, the organization has been able to fine-tune their strategies, ensuring intentional and effective outreach to individuals with significant philanthropic capacity.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_5a8306bb482676b8f7fbe45a0d353b34\">\n            <p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-32019\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/WOPA110428_D250_JPG-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/WOPA110428_D250_JPG-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/WOPA110428_D250_JPG-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/WOPA110428_D250_JPG-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/WOPA110428_D250_JPG-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/07\/WOPA110428_D250_JPG-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_3ecfa6c6cbd7c5efb84ca26ffb9bf543\">\n            <h2 class=\"h3\">Fueling Fundraising Growth<\/h2>\n<p class=\"body-medium\">Since implementing Blackbaud Enterprise Fundraising CRM, the organization has seen steady growth in major and principal gifts. Streamlined workflows, improved donor segmentation, and actionable insights have contributed to more effective fundraising outcomes. \u201cWithout the data we get from Blackbaud, our fundraising outcomes wouldn\u2019t be anywhere near what they are today,\u201d shared the associate director of prospect systems &amp; information.<\/p>\n<p class=\"body-medium\">Looking ahead, the organization plans to expand its use of Blackbaud Enterprise Fundraising CRM to enable deeper insights into donor behavior and preferences. It also envisions a more cohesive approach to fundraising, with continued investments in centralizing processes and driving consistency and collaboration across chapters.<\/p>\n<p class=\"body-medium\">\u201cWith Blackbaud Enterprise Fundraising CRM, we are well-positioned to continue making data-driven decisions that empower our teams, inspire our supporters, and drive meaningful change for the planet,\u201d said the director of prospect development.<\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/08\/square-xxl.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/08\/square-xxl.png 256w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/08\/square-xxl-150x150.png 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>A Large Nonprofit Organization<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-crm\">\n                                                    Blackbaud Enterprise Fundraising CRM                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Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/elca_250x250.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/elca_250x250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/elca_250x250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n               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src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/2.2-Salvation-Army-logo-250-x-250px-.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/2.2-Salvation-Army-logo-250-x-250px-.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/2.2-Salvation-Army-logo-250-x-250px--150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                        \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>The Salvation Army, USA Southern Territory<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/the-salvation-army-usa-southern-territory\">The Salvation Army, USA Southern Territory<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"696\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1.jpg\" class=\"img-fluid icon-img\" alt=\"Shriners Children&#039;s\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1.jpg 695w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1-300x300.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Shriners Children&#8217;s<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/shriners-childrens\">Shriners Children&#8217;s<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div 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