{"id":31737,"date":"2025-07-29T10:16:57","date_gmt":"2025-07-29T14:16:57","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=resource&#038;p=31737"},"modified":"2025-07-29T10:17:49","modified_gmt":"2025-07-29T14:17:49","slug":"swimming-in-the-deep-end-identify-and-grow-your-pool-of-prospects","status":"publish","type":"resource","link":"https:\/\/www.blackbaud.com\/industry-insights\/resources\/swimming-in-the-deep-end-identify-and-grow-your-pool-of-prospects","title":{"rendered":"Swimming in the Deep End \u2014 Identify and Grow Your Pool (of Prospects)"},"content":{"rendered":"\n<section class=\"hero hero--textual hero--textual-powder-blue\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-9 col-lg\">\n                <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/industry-insights\">Industry Insights<\/a><\/li>\n        <li><a href=\"\/industry-insights\/resources\">Resources<\/a><\/li>\n        <li>Swimming in the Deep End \u2014 Identify and Grow Your Pool (of Prospects)<\/li>\n            <\/ul>            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-7\">\n                <div class=\"hero--textual__content\">\n                                    <h1>Swimming in the Deep End \u2014 Identify and Grow Your Pool (of Prospects)<\/h1>\n                                <\/div>\n            <\/div>\n            <div class=\"col-12 col-lg-5\">\n                <div class=\"acf-innerblocks-container\"><\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"gated-resource\" id=\"gated-resource-block_c856e28e176078491e018ca6622d6656\">\n    <div class=\"container\">\n        <div class=\"row align-items-start justify-content-lg-between\">\n            <div class=\"col-lg-6 order-1\">\n                <div class=\"acf-innerblocks-container\">\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_5e6a1f797a70deadc7d47556b4d95501\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <p class=\"body-large\">Grab your sunglasses and dive into summer strategy with a refreshing look at how artificial intelligence is reshaping the future of fundraising. In this fun and fast-paced session, Kelly Merrion will guide you through the powerful pairing of Raiser\u2019s Edge NXT\u00ae\ufe0f and Prospect Insights Pro\u2014showing how to work smarter (not just harder) this giving season.<\/p>\n<p class=\"body-large\">Using new insights from the Blackbaud Institute\u2019s Status of Fundraising 2025 report, we\u2019ll spotlight how AI is helping education institutions like yours:<\/p>\n<ul>\n<li class=\"body-medium\">Build a strong pool of qualified major donor prospects<\/li>\n<li class=\"body-medium\">Clear out low-potential records and focus your energy<\/li>\n<li class=\"body-medium\">Surface hidden blended gift opportunities<\/li>\n<li class=\"body-medium\">Move from reactive to proactive with smarter modeling and data-driven strategy<\/li>\n<\/ul>\n<p class=\"body-large\">Whether you\u2019re basking in vacation mode or powering through FY planning, this webinar is your chance to trade in beach novels for real fundraising intelligence. We\u2019ll even suggest adding the Status of Fundraising 2025 report to your summer reading list\u2014because what\u2019s cooler than using data to drive real results?<\/p>\n<p class=\"body-large\">Who should attend:<br \/>\nFundraising professionals and advancement leaders in K\u201312 and Higher Education looking to boost results through smarter prospecting and AI-powered insight.<\/p>\n<p class=\"body-large\">Make a splash this summer\u2014watch the webinar on-demand and get ready to turn up the heat on your fundraising strategy<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n            <\/div>\n            <div class=\"col-lg-5 order-lg-2\">\n                <div class=\"sidebar sidebar--form\">\n                                    <div class=\"sidebar__content\">\n                        <div class=\"sidebar__content-preform\">\n                                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/education.png\" alt=\"\" width=\"40\" height=\"40\">\n                                                                                        <h6>Webinar<\/h6>\n                                                    <\/div>\n                        <hr>\n                        <!-- No sidebar content -->                            <script src=\"\/\/hello.blackbaud.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n                                                <div id=\"formPlaceholder\"><\/div>\n                        <form id=\"mktoForm_18900\"><\/form>\n                        <script>\n                            function marketoPostLoad(){\n                                \/\/console.log('post load function hit')\n                                const mktoButtonLinks = document.querySelectorAll('.mktoButton');\n                                if(mktoButtonLinks!==null) {\n                                    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change;\n                                jQuery('select[name=\"Country\"]').change(function(e) {\n                                    \/\/append float left to Canadian consent checkbox's grandparent column wrapper\n                                    jQuery('#Consent_BB_Explicit__c').parent().parent().parent().attr('style', 'float: left !important');\n                                });\n                                \n                                \n\n                            }\n                        \/\/ MKTO pname: 25-US-EDM-RXA-WO-WEB-3D-DEEPEND                        \n                        MktoForms2.loadForm(\"\/\/hello.blackbaud.com\", \"053-MXJ-131\", 18900, function (form){\n                        MktoForms2.$(\"#formPlaceholder\").append(form.getFormElem());\n                        console.log('form loaded');\n                        marketoPostLoad();\n                        form.onSuccess(function(values, followUpUrl) {\n                                var 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<\/p>\n","protected":false},"author":79,"featured_media":31738,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"singular.block.php","meta":{"_acf_changed":false,"footnotes":""},"vertical_tax":[16,18],"competency":[35],"product_tax":[45,76],"region":[114],"resource-type":[134],"class_list":["post-31737","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swimming in the Deep End \u2014 Identify and Grow Your Pool (of Prospects) - Blackbaud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackbaud.com\/industry-insights\/resources\/swimming-in-the-deep-end-identify-and-grow-your-pool-of-prospects\" \/>\n<meta property=\"og:locale\" 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