{"id":3103,"date":"2023-06-08T19:46:57","date_gmt":"2023-06-08T19:46:57","guid":{"rendered":"https:\/\/blackbaud-replatforming.local\/?post_type=solution&#038;p=3103"},"modified":"2025-09-26T09:32:50","modified_gmt":"2025-09-26T13:32:50","slug":"direct-marketing","status":"publish","type":"solution","link":"https:\/\/www.blackbaud.com\/solutions\/analytics\/direct-marketing","title":{"rendered":"Direct Marketing Analytics"},"content":{"rendered":"\n<section class=\"hero hero--photo-gradient\" id=\"hero--photo-gradient-block_030eddaf271784c47a2edd3f80d08b9e\">\n    <div class=\"hero--photo-gradient__wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/solutions\">Solutions<\/a><\/li>\n        <li>Direct Marketing Analytics<\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row align-items-lg-center\">\n                <div class=\"col-lg-5\">\n                    <div class=\"hero--photo-gradient__content\">\n                                                    <h1>Direct Marketing Insights<\/h1>\n<p class=\"body-large\">Use specialized, AI-powered insights to share the right message at the right time and drive support for your cause.<\/p>\n                                                                                                    <div class=\"hero--photo-gradient__ctas\">\n                                                                        <a class=\"btn btn-primary\" href=\"https:\/\/www.blackbaud.com\/request-a-customized-demo?icid=direct-marketing_hero_demo\">\n                                            Request a Demo                                        <\/a>\n                                                                        <a class=\"cta cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/pricing?icid=direct-marketing_hero_pricing\">\n                                            Request Pricing                                        <\/a>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"hero--photo-gradient__overlay\"><\/div>\n            <div class=\"hero--photo-gradient__image d-lg-none\" style=\"background-image: url('https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/Solution-Direct-Marketing-Insights-scaled.png');\"><\/div>\n        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid hero--photo-gradient__image d-none d-lg-inline\"\n            src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/Solution-Direct-Marketing-Insights-scaled.png\"\n            alt=\"\"\n            width=\"2560\"\n            height=\"910\">\n    <\/section>\n\n<section class=\"customer-logos-strip five_wide white-bg\">\n            <div class=\"container\">\n            <div class=\"row\">\n                                    <div class=\"customer-logos-strip__content text-center\">\n                            <p id=\"customers\" class=\"body-large\" style=\"text-align: center;\"><span class=\"type-sectionIntro\">High-impact organizations choose Blackbaud\u2019s AI-powered predictions to drive personalized engagement.<\/span><\/p>\n<p class=\"body-large\" style=\"text-align: center;\">Read their stories and more in our <a href=\"https:\/\/www.blackbaud.com\/customer-stories\">customer story showcase<\/a>.<\/p>\n                        <\/div>\n                                                    <div class=\"customer-logos-strip__logo-list\">\n                                                            <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/custlogo_the-university-of-south-dakota-foundation.webp\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/custlogo_sistersofcharity.webp\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/custlogo_notre-dame-de-namur-university.jpg\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                   \n                    <\/div>\n                        <\/div>\n            <\/div>\n    <\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between \">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h2>Optimize your direct response programs with specialized data insights that help you deliver the right message to the right people at the right time<\/h2>\n<p class=\"body-large\">As you work to maximize your impact, you can\u2019t afford to waste your time or resources on ineffective marketing strategies. To reach as many people as possible, increase response rates, and ultimately raise more fundraising dollars, you need ensure you get the right message in front of the right people, using the right channel.<\/p>\n<p class=\"body-large\">Blackbaud leverages comprehensive, multi-dimensional consumer and philanthropic data and applies advanced analytics to produce prescriptive insights specific to direct marketing programs.<\/p>\n<p class=\"body-large\">With Blackbaud\u2019s direct marketing analytics services, you can:<\/p>\n<ul class=\"arrow-list\">\n<li>\n<p class=\"body-medium\">Maximize response rates and reduce costs by prioritizing constituents most likely to support your cause<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Utilize a multi-channel engagement strategy that aligns with each constituent\u2019s channel preferences<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Recruit monthly recurring donors (sustainers) and increase revenue retention<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Customize ask strings to align with each constituent\u2019s capacity<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Personalize messaging to maximize response rates and engagement<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/01_direct-marketing_sophisticated-data.jpg\" alt=\"\" width=\"1150\" height=\"1570\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between flex-md-row-reverse\">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h2>Audience Targeting<\/h2>\n<p class=\"body-large\">Discern which people in your network are most open to sponsoring your cause.<\/p>\n<p class=\"body-large\">Direct Marketing Analytics helps you understand who in your database is likely to be a good donor by leveraging Blackbaud&#8217;s proprietary data to model and deliver:<\/p>\n<ul class=\"arrow-list\">\n<li>\n<p class=\"body-medium\">Philanthropic Scores\u2014likelihood to be philanthropic<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Sustainer Scores\u2014likelihood to participate in a sustained giving program<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/02_direct-marketing_analytics.jpg\" alt=\"\" width=\"1150\" height=\"1570\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between \">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h2>Multi-Channel Engagement<\/h2>\n<p class=\"body-large\">Understand how to engage with your constituents.<\/p>\n<p class=\"body-large\">Channel scores help you know which communication channel is most likely to garner a constituent response. Each constituent will receive a score for email, phone, and direct mail so that you can decide how to engage.<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/03_direct-marketing_channel-scores.jpg\" alt=\"\" width=\"1150\" height=\"1570\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between flex-md-row-reverse\">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h2>Message Personalization<\/h2>\n<p class=\"body-large\">Construct powerful appeals for maximum impact.<\/p>\n<p class=\"body-large\">Getting the right information and ask to the right constituent is now easier than ever. Blackbaud gives you the tools you need to customize direct marketing messaging for each potential donor.<\/p>\n<ul class=\"arrow-list\">\n<li>\n<p class=\"body-medium\">Donor Personas: Blackbaud uses cluster segmentation to sort your constituents into groups based on capacity, giving behavior, sociodemographics and attitudes toward giving. Persona insights help you tailor unique messaging most likely to elicit support and engagement from each group.<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Gift Array: Blackbaud provides a gift array for each constituent who is most likely to pledge support for your cause<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/04_direct-marketing_right-message.jpg\" alt=\"\" width=\"1150\" height=\"1570\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--no-form\" id=\"final-plea-block_20954551244124f790f21e005bb5f677\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"final-plea--no-form__content\">\n                        <h3 style=\"text-align: center;\">Ready to learn more?<\/h3>\n<p class=\"body-large\" style=\"text-align: center;\">Contact us today to learn more about Blackbaud Direct Marketing Analytics<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"https:\/\/www.blackbaud.com\/request-more-information\">Contact us<\/a><\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"top-square\"><\/div>\n    <div class=\"bottom-square\">\n        <div class=\"square-content\"><\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Maximize response rates and revenue across marketing and engagement programs<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3038,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"singular.block.php","meta":{"_acf_changed":false,"footnotes":""},"vertical_tax":[],"competency":[21,22],"product_tax":[],"region":[114],"class_list":["post-3103","solution","type-solution","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct Marketing Analytics | Blackbaud<\/title>\n<meta name=\"description\" content=\"Find more support and raise more funds with direct response-focused data insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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