{"id":30649,"date":"2025-06-17T17:53:03","date_gmt":"2025-06-17T21:53:03","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=30649"},"modified":"2025-07-23T12:50:44","modified_gmt":"2025-07-23T16:50:44","slug":"the-salvation-army-usa-southern-territory","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/the-salvation-army-usa-southern-territory","title":{"rendered":"The Salvation Army, USA Southern Territory"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_9aa4d67666be8bffef04cd4a70c72a95\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p>&nbsp;<\/p>\n<p><span class=\"green-eyebrow\">The Salvation Army, USA Southern Territory<\/span><\/p>\n<h1 class=\"h2\">The USA Southern Territory Empowers Fundraisers with Blackbaud Software<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Salvation-Army-Southern-Territory.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"830\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Large-food-volunteer-e1750197504398.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Large-food-volunteer-e1750197504398.jpg 1600w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Large-food-volunteer-e1750197504398-300x156.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Large-food-volunteer-e1750197504398-1024x531.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Large-food-volunteer-e1750197504398-768x398.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/Large-food-volunteer-e1750197504398-1536x797.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_217e86f169d8f0d575c29d879d3359e8\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_186c9ea640f68c1a62068e39c40e4fce\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\"><span class=\"blue-highlight\">With the flexibility to customize, the ability to integrate enhancements, and the additional support from partners<\/span> like BrightVine, it\u2019s just smart to stay with Blackbaud. Why would we want anything else when this works so beautifully for us?\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Debbie Diaz, Assistant CRM Director            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                The Salvation Army, USA Southern Territory            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_76f5e93a317a538e3332517b0b83b51c\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The Salvation Army, USA Southern Territory is a pillar of hope, support, and community service across 15 states in the southern United States. At the heart of the Salvation Army, USA Southern Territory\u2019s daily operations is Blackbaud Enterprise Fundraising CRM\u2122. This comprehensive, enterprise-scale CRM system helps the organization manage donor interactions, streamline data, and boost efficiency.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_7d098b73691e7edecdc3804304db6166\">\n            <p class=\"body-medium\">The Salvation Army, USA Southern Territory has touched countless lives, offering solace to those without shelter, financial assistance, holiday assistance, and other support to those struggling with food insecurity, job loss, and other challenges. Last year alone, the organization distributed 60,011 food boxes and provided 426,789 snacks and 442,737 drinks. The USA Southern Territory&#8217;s longstanding partnership with Blackbaud has helped support their impact. With over 600 active users from Washington, D.C. to Texas, the organization relies on Blackbaud software to enhance its fundraising and data management processes, improve productivity and boost donor engagement with its 6.5 million constituents.<\/p>\n<p class=\"body-medium\">Since adopting Blackbaud Enterprise Fundraising CRM in 2010, the USA Southern Territory has successfully optimized their workflows to ensure that fundraisers and teams across various command centers are well-equipped to engage donors, manage data, and achieve annual fundraising goals. Assistant CRM Director Debbie Diaz emphasized how crucial the software has been in keeping operations running smoothly and empowering staff to serve their communities effectively.<\/p>\n<p class=\"body-medium\">\u201cBlackbaud Enterprise Fundraising CRM works\u2014and it works well,\u201d she said. \u201cWe&#8217;ve had it for so long, and it continues to support our fundraising operations across hundreds of users and diverse locations. It lets us take the administrative burden off our fundraisers so they can focus on what matters most\u2014building relationships with donors.\u201d<\/p>\n<p class=\"body-medium\">Diaz also highlighted the importance of ongoing support and adaptability. For troubleshooting and continued system support, the USA Southern Territory depends on an in-house help desk team and operations staff, and trusted Blackbaud partners like BrightVine. \u201cWith the flexibility to customize, the ability to integrate enhancements, and the additional support from partners like BrightVine, it\u2019s just smart to stay with Blackbaud,\u201d said Diaz. \u201cWhy would we want anything else when this works so beautifully for us?\u201d<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_ad42539aa233ac21976af823a7ba5590\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>6.5M<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    constituents                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_7e264b552c9e6f16bd013d193c1c1a3a\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cFrom batching interactions to automating pending steps for donor follow-ups, Blackbaud\u2019s software makes it easy to manage portfolios, track engagement, and stay organized across hundreds of users and locations.\u201d <\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Debbie Diaz            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                     Assistant CRM Director                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    The Salvation Army, USA Southern Territory                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_80aff25eaebfa21371cbc3754a9c0885\">\n            <h2 class=\"h3\">Taking Advantage of Extensibility<\/h2>\n<p class=\"body-medium\">The USA Southern Territory extends the power of Blackbaud Enterprise Fundraising CRM with Power BI and pulls data from the software to deliver dynamic, visual reports. These reports simplify data analysis for users, making it easier to track progress and collect actionable insights. Connecting Power BI with the BrightVine Data Loader tool simplifies data imports and batch updates, making it easy to fix errors or modify large sets of data quickly.<\/p>\n<p class=\"body-medium\">\u201cThe BrightVine Data Loader has been a game-changer for us. Whether it\u2019s correcting accidental entry errors or uploading interactions in bulk, it saves our fundraisers hours of manual work,\u201d said Diaz. \u201cIt\u2019s one of the tools that makes Blackbaud Enterprise Fundraising CRM even more powerful\u2014streamlining our processes and helping us support our teams more efficiently.\u201d<\/p>\n<p class=\"body-medium\">The check image enhancement feature is another favorite among users. Integrated with CDS Global\u2019s Web Image Archive system, this feature enables users to access check images directly within Blackbaud Enterprise Fundraising CRM. This has greatly improved the process of addressing donor queries or verifying details from checks. \u201cChecking images directly within the software saves so much time\u2014no more switching between third-party applications. It\u2019s all there on the revenue record,\u201d Diaz noted.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_707a49f8fcce97cff76b0f5fa7bb62f6\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">&#8220;Blackbaud Enterprise Fundraising CRM works\u2014and it works well. We&#8217;ve had it for so long, and it continues to support our fundraising operations across hundreds of users and diverse locations.\u201d <\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Debbie Diaz            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Assistant CRM Director                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    The Salvation Army, USA Southern Territory                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_c6d816f9cae81b4e7faa950f500eb620\">\n            <h2 class=\"h3\">Leveraging Built-in Innovations<\/h2>\n<p class=\"body-medium\">The ability to batch interactions has provided significant time savings for fundraisers on the road. Using Excel templates, they can log interactions collectively, which guarantees that all communications are documented efficiently. The pending activities feature further help fundraisers stay organized, automatically flagging donors who haven\u2019t been contacted in over a year for follow-up.<\/p>\n<p class=\"body-medium\">\u201cFrom batching interactions in Excel to automating pending steps for donor follow-ups, Blackbaud\u2019s software makes it easy to manage portfolios, track engagement, and stay organized across hundreds of users and locations,\u201d said Diaz.<\/p>\n<p class=\"body-medium\">Another innovative use of the Blackbaud Enterprise Fundraising CRM is their designation of \u201cMajor Giving Suspect\u201d constituencies, allowing fundraisers to identify potential major donors while ensuring intentional and coordinated outreach. Notifications within the system prevent duplicate efforts by alerting staff if someone is already working with a specific donor.<\/p>\n<p class=\"body-medium\">As technology continues to evolve, the USA Southern Territory will keep exploring new innovations with Blackbaud. The organization remains focused on evaluating advancements that can further optimize their operations and amplify their impact.<\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/2.2-Salvation-Army-logo-250-x-250px-.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/2.2-Salvation-Army-logo-250-x-250px-.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/06\/2.2-Salvation-Army-logo-250-x-250px--150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>The Salvation Army, USA Southern Territory<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-crm\">\n                                                    Blackbaud Enterprise Fundraising CRM                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            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srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/elca_250x250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/elca_250x250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising and Relationship Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Evangelical Lutheran Church in America<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/evangelical-lutheran-church-in-america\">Evangelical Lutheran Church in America<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548.jpeg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548.jpeg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548-150x150.jpeg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div 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All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_69716ccc7e35addb665d372cc4cfa45e\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n            <div class=\"right-square\"><\/div>\n            <div class=\"row\">\n                <div class=\"col-md-6\">\n                    <div class=\"final-plea--form__content\">\n                        <h2>Ready to <span class=\"green-blue-gradient\">power<\/span> your passion?<\/h2>\n<p class=\"body-large\">Request a customized demo to see how Blackbaud is made for your unique challenges and needs.<\/p>\n                    <\/div>\n         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