{"id":2941,"date":"2023-06-07T22:30:11","date_gmt":"2023-06-07T22:30:11","guid":{"rendered":"https:\/\/blackbaud-replatforming.local\/?post_type=product&#038;p=2941"},"modified":"2025-08-15T16:52:08","modified_gmt":"2025-08-15T20:52:08","slug":"blackbaud-guided-fundraising","status":"publish","type":"product","link":"https:\/\/www.blackbaud.com\/products\/blackbaud-guided-fundraising","title":{"rendered":"Blackbaud Guided Fundraising\u2122"},"content":{"rendered":"\n<section class=\"hero hero--product\" id=\"hero--product-block_9836d334343654edb6c2e5e1a89205e3\">\n    <div class=\"hero--product__wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/products\">Products<\/a><\/li>\n                    <li>Blackbaud Guided Fundraising\u2122<\/li>\n                    <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row align-items-lg-center\">\n                <div class=\"col-lg-7\">\n                    <div class=\"hero--product__content\">\n                        <h1 class=\"h6\">Blackbaud Guided Fundraising\u2122<\/h1>\n                        <h2 class=\"h1\">Fundraising Appeal Solicitation Software for Higher Education<\/h2>\n                                                                                                    <div class=\"hero--product__ctas\">\n                                                                        <a class=\"btn btn-primary\" href=\"https:\/\/www.blackbaud.com\/request-a-customized-demo?icid=blackbaud-guided-fundraising_hero_demo\">\n                                            Request a Demo                                        <\/a>\n                                                                                                            <a class=\"cta cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/pricing?icid=blackbaud-guided-fundraising_hero_pricing\">\n                                            Ask About Pricing                                        <\/a>\n                                                                                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-lg-5\">\n                    <div class=\"hero--product__image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid img-overflow\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/03_deliversmooth-laptop.png\" alt=\"\" width=\"1164\" height=\"638\">\n                               \n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-logos-strip five_wide white-bg\">\n            <div class=\"container\">\n            <div class=\"row\">\n                                    <div class=\"customer-logos-strip__content text-center\">\n                            <p class=\"body-large\">High-impact organizations choose Blackbaud to implement customized, modern donor solicitation methods.<br \/>\nRead these stories and more in our <a href=\"https:\/\/www.blackbaud.com\/customer-stories\">customer story showcase<\/a>.<\/p>\n                        <\/div>\n                                                    <div class=\"customer-logos-strip__logo-list\">\n                                                            <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/st-lawrence_logo_250px.jpg\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/logo-depauw-uni-250x250-1.png\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                                                    <div class=\"customer-logos-strip__logo-list__logo-container\">\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/western-carolina-university_logo_250x250_transparent.png\" alt=\"\" width=\"250\" height=\"250\" \/>\n                                    <\/div>\n                                   \n                    <\/div>\n                        <\/div>\n            <\/div>\n    <\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between \">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h3>Reach your donors with personalized, highly effective appeals.<\/h3>\n<p class=\"body-large\">Leverage donor management software to optimize your fund solicitation process.<\/p>\n<p class=\"body-large\">There&#8217;s a delicate balance to maintain when connecting with your donors. Blackbaud Guided Fundraising helps you design thoughtful fundraising appeal techniques to ensure you are reaching out to donors at the appropriate time and frequency.<\/p>\n<ul class=\"arrow-list small-diamond\">\n<li>\n<p class=\"body-medium\">Control and optimize marketing appeals across multiple channels<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Scale your ability to provide personalized messaging so an individual fundraiser can connect with the same set of donors on any channel<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Ensure donor solicitation requests for donations arrive when donors are most willing or able to make a gift<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/01_reachyourdonors-laptop.png\" alt=\"\" width=\"1164\" height=\"638\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between flex-md-row-reverse\">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h3>Create and monitor campaigns that deliver more dollars and more donors.<\/h3>\n<p class=\"body-large\">Modern fundraising requires more coordination than before. Blackbaud Guided Fundraising expands your ability to create and manage the sophisticated, person-to-person donor solicitation strategies that deliver results.<\/p>\n<ul class=\"arrow-list small-diamond\">\n<li>\n<p class=\"body-medium\">Create custom play sequences for phone, text, email, and direct mail to personalize the donor experience<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Set persona-based talking points for student fundraisers<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Replace complicated segmentation strategies with algorithm-based indications of donors who are most likely and able to donate<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Monitor activity and campaign effectiveness at a high level or in detail<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/02_createmoncampaigns-desktop.png\" alt=\"\" width=\"1164\" height=\"968\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between \">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h3>Empower fundraisers to make an authentic connection.<\/h3>\n<p class=\"body-large\">Person-to-person fundraisers need tools and support to connect with donors. Donors need a logical, authentic interaction. Blackbaud Guided Fundraising provides the framework and support necessary for fundraisers and donors to have their best experience.<\/p>\n<ul class=\"arrow-list small-diamond\">\n<li>\n<p class=\"body-medium\">Build personal relationships across channel types<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Avoid cold calling by referencing previous automated communications sent in the fundraiser&#8217;s name<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Facilitate donations at the time and through the channel that works best for the donor<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Provide a simple, streamlined process for the students or volunteers who are making calls, sending text messages, scheduling callbacks, and recording donations<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/03_deliversmooth-laptop.png\" alt=\"\" width=\"1164\" height=\"638\" loading=\"lazy\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"alternating-content-standard alternating-content-standard-white white-bg\">\n    <div class=\"container\">\n        <div class=\"row justify-content-md-between flex-md-row-reverse\">\n            <div class=\"col-md-6\">\n                <div class=\"alternating-content-standard__content\">\n                    <h3>Support your unique mission with configurable software.<\/h3>\n<p class=\"body-large\">You need a solution that works for your specific grantmaking process. That\u2019s why we set up our system so that it aligns with and supports the achievement of your business or philanthropic goals.<\/p>\n<ul class=\"arrow-list small-diamond\">\n<li>\n<p class=\"body-medium\">Blackbaud Guided Fundraising can be configured to speak your language and follow your unique process<\/p>\n<\/li>\n<li>\n<p class=\"body-medium\">Our cloud-based technology is constantly innovating, ensuring that you\u2019re connected to the most up-to-date grant management tools.<\/p>\n<\/li>\n<\/ul>\n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-5\">\n                <div class=\"alternating-content-standard__image\">\n                                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/05_grantmaking_supportuniquemission_desktop.png\" alt=\"\" width=\"1164\" height=\"968\" loading=\"lazy\">\n                                    <\/div>\n         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src=\"\/\/app-sj07.marketo.com\/js\/forms2\/js\/forms2.js\"><\/script>\n                        <div id=\"formPlaceholder\"><\/div>\n                        <form id=\"mktoForm_20524\"><\/form>                        \n                        <script>\n                            function marketoPostLoad(){\n                                \/\/console.log('post load function hit')\n                                const mktoButtonLinks = document.querySelectorAll('.mktoButton');\n                                if(mktoButtonLinks!==null) {\n                                    mktoButtonLinks.forEach(link => {\n                                    link.setAttribute('id', 'mktoButton');\n                                    });\n                                }\n                                const mktoTextFields = document.querySelectorAll('.mktoField.mktoTextField');\n                                if(mktoTextFields!==null) {\n                                    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               <h2>Thank you for your inquiry.<\/h2>\n<p class=\"body-large\">A Blackbaud representative will be in touch with you shortly.<\/p>\n<h3>Prefer to chat now?<\/h3>\n<p class=\"body-large\"><a href=\"https:\/\/www.blackbaud.com\/training-support\/chat\">Click here<\/a> if you&#8217;d like to speak directly to a Blackbaud representative, today.<\/p>\n                                                    <\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"top-square\"><\/div>\n    <div class=\"bottom-square\">\n        <div class=\"square-content\"><\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Optimize your higher education donor outreach with personalized appeals at the right time and frequency.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"singular.block.php","meta":{"_acf_changed":false,"footnotes":""},"vertical_tax":[16],"competency":[27],"product_tax":[60],"region":[114],"class_list":["post-2941","product","type-product","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blackbaud Guided Fundraising | Blackbaud<\/title>\n<meta name=\"description\" content=\"Blackbaud Guided Fundraising helps nonprofits use multichannel &amp; tailored person-to-person appeals to reach donors. 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