{"id":28755,"date":"2025-05-06T13:42:32","date_gmt":"2025-05-06T17:42:32","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=28755"},"modified":"2025-05-19T14:40:08","modified_gmt":"2025-05-19T18:40:08","slug":"georgian-college","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/georgian-college","title":{"rendered":"Georgian College"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_4cb80c65e5b084cae7b1da083fa31af1\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Georgian College<\/span><\/p>\n<h1 class=\"h2\">Georgian College Channels Alumni Engagement for Increased Giving with Blackbaud\u2019s Predictive Analytics<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/Customer-Story-Georgian-College-Final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/GeorgianCollege_BlackbaudStudy_13-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Canada                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_3b66c68ead5a7ed3328330b9e957b3d4\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_39ab773b900a0c6119041c86de49c8d2\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\"><span class=\"blue-highlight\">With Prospect Insights, we can instantly see who the top 20 or top 100 individuals<\/span> are with the greatest likelihood, affinity, and capacity to give so we can conduct deeper prospect research on them.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Liz Rejman, Associate Director of Donor Relations and Operations            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                Georgian College            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_f322c688de4c0df866a47a05b0360b36\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Georgian College is a recognized leader in student work experience, offering 130+ market-driven academic programs, quality work placements, and co-op experiences with top employers. To further enhance its prospect and stewardship efforts, the college recently tapped into AI-capabilities in Blackbaud Raiser\u2019s Edge NXT\u00ae.     <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_f140c69d8a4b1bf6483cfd8903181495\">\n            <h2 class=\"h2 h3\">Gaining Essential Insight in an Instant<\/h2>\n<p class=\"body-medium\">Associate Director of Donor Relations and Operations Liz Rejman is responsible for managing the mixed portfolios of donor prospects for Georgian&#8217;s four front-line fundraisers. Rejman saw a big opportunity to convert strong engagement across the donor community into more major giving. \u201cWith so many people in our database, we can\u2019t possibly get to know every single individual,&#8221; Rejman explained. \u201cWith Prospect Insights, we can instantly see who the top 20 or top 100 individuals are with the greatest likelihood, affinity, and capacity to give so we can conduct deeper prospect research on them.\u201d<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_8eb1e4871cae4e1b326302bb03e801bf\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>700<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    major giving prospects identified with Prospect Insights                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_abcb35b1afb8431be1bfa6a6345097aa\">\n            <h2 class=\"h3\">Identifying High-Likelihood Donors with Ease<\/h2>\n<p class=\"body-medium\">Among Georgian\u2019s top fundraising priorities is a campaign to support the college\u2019s 39 skilled trades programs. This includes a major renovation of the college\u2019s Centre for Skilled Trades at its Barrie campus, expected to positively impact 1,000 students while freeing up 7,000 feet of lab space for new initiatives and innovation. With a goal of supporting the regional labor market by addressing the shortage of skilled tradespeople in Ontario, these programs provide the college with opportunities to build strong partnerships with industry and community leaders. As these new relationships are established, Georgian uses Prospect Insights to help them steward contacts who have a high likelihood of donating to the campaign.<\/p>\n<p class=\"body-medium\">\u201cProspect Insights helps us identify individuals who may be engaged but haven\u2019t been inspired on a philanthropic level yet,\u201d said Rejman. \u201cIt allows us to maximize the resources we have\u2014to go through a list of individuals and identify very quickly those to invite to a cultivation event, assign to a fundraiser, or bring forward in a conversation about strategy to further engage them.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_1d9e561e7fbcb8162778d22cbca000d4\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cProspect Insights allows us to maximize the resources we have\u2014to go through a list of individuals and identify very quickly those to invite to a cultivation event, assign to a fundraiser, or bring forward in a conversation about strategy to further engage them.\u201d <\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Liz Rejman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Associate Director of Donor Relations and Operations                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Georgian College                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_7cdf25ac782d474f5fd9a7ca89c2ae0b\">\n            <h2 class=\"h3\">Driving Fundraising Efficiencies with Artificial Intelligence<\/h2>\n<p class=\"body-medium\">Rejman sees Prospect Insights as a valuable tool to help the Georgian fundraising team further systematize portfolio review and management. Prospect Insights helps fundraisers understand when and why a prospect should be released from a portfolio, with the ability to reassess at a later date. Prospect Insights also showed relationship managers that they had been focusing on prospects not likely to give, which allowed them to reduce portfolio sizes by 10%.<\/p>\n<p class=\"body-medium\">\u201cSometimes fundraisers work on intuition and disparate pieces of intelligence. Prospect Insights gives us a systemic set of criteria to assess capacity and affinity,\u201d said Rejman. \u201cWith more targeted prospect lists, we can spend our time building high-value relationships in an authentic and meaningful way.\u201d<\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/Georgian_College_logo-250x250-1.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/Georgian_College_logo-250x250-1.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/05\/Georgian_College_logo-250x250-1-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Georgian College<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                   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loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fc_h_color-transparent_png.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fc_h_color-transparent_png.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/fc_h_color-transparent_png-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Analytics                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Fort Collins Habitat for Humanity<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/fort-collins-habitat-for-humanity\">Fort Collins Habitat for Humanity<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Longwood University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/longwood-university\">Longwood University<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/01\/VecovaLogo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"Vecova logo\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/01\/VecovaLogo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/01\/VecovaLogo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Vecova<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/vecova\">Vecova<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_5506c36a894cc175cf0859a257b9b9c3\">\n    <div 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