{"id":26730,"date":"2025-03-07T13:03:49","date_gmt":"2025-03-07T18:03:49","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=26730"},"modified":"2025-09-24T14:32:56","modified_gmt":"2025-09-24T18:32:56","slug":"university-of-georgia-with-blackbaud-crm","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/university-of-georgia-with-blackbaud-crm","title":{"rendered":"University of Georgia with Blackbaud Enterprise Fundraising CRM"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_98ab379a0fcfd7962161ad790359a3cd\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">University of Georgia<\/span><\/p>\n<h1 class=\"h2\">University of Georgia achieves $250 million rolling fundraising average with Blackbaud Enterprise Fundraising CRM<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/Customer-Story-UGA-FINAL.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1840\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-300x216.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-1024x736.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-768x552.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-1536x1104.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/PHOTO-1-Main-Photo-Option-A-1-2048x1472.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_d8e10f9e10b02a0c1f73de2faefb5972\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_6238bf1dcf796ff9bf27740abe7e1812\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\"><span class=\"blue-highlight\">By integrating Blackbaud Enterprise Fundraising CRM and visualization tools, we\u2019ve helped optimize<\/span> our fundraising strategies, improved data management, and are achieving our financial goals more efficiently.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Jeff Garmon            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                 Executive Director of Advancement Information Technology, Advancement IT, University of Georgia            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_3005c843e44e80f610fb2c8a80635e87\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The University of Georgia has seen significant growth in its fundraising goals over the past five years, achieving a rolling average of $250 million annually. Part of this success is attributed to their strategic use of the comprehensive features in Blackbaud Enterprise Fundraising CRM\u2122, including a 360-degree view of constituents, wealth screening and analytics tools, and extensibility.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4e05367a08e0012338f52e551f1c59de\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <p class=\"body-medium\">As the birthplace of public higher education in the United States, the University of Georgia has inspired generations of entrepreneurs, researchers, and citizens to change the world since its founding in 1785. To continue this tradition, UGA relies on Blackbaud software to assist raising funds from donors to help remove obstacles and open doors for students.<\/p>\n<p class=\"body-medium\">With Blackbaud Enterprise Fundraising CRM, UGA has a single source of truth with a holistic view of its constituents, which includes alumni, donors, and other stakeholders. This allows the university to effectively manage and analyze data, leading to more targeted and successful fundraising campaigns.<\/p>\n<p class=\"body-medium\">\u201cWe have utilized Blackbaud Enterprise Fundraising CRM for over 10 years and have consistently experienced significant success in fundraising and donor management,\u201d said Jeff Garmon, executive director of advancement information technology, Advancement IT. \u201cWe set a goal to hit a rolling fundraising average of $250 million annually earlier this year, and Blackbaud Enterprise Fundraising CRM was a core reason we successfully accomplished it.\u201d<\/p>\n<p class=\"body-medium\">Having modern payment methods like PayPal and Venmo integrated into their giving pages through Blackbaud Enterprise Fundraising CRM has made it easier for donors, especially those of younger generations, to contribute, leading to an increase in donations and positive feedback from fundraisers. Blackbaud Enterprise Fundraising CRM&#8217;s batch processing automation capabilities help the UGA team streamline their gift processing and ensure timely crediting of donations. They use these capabilities for their credit card and online transactions which automatically create batches for the gift processing team.<\/p>\n<p class=\"body-medium\">\u201cDuring our most recent Dawg Day of Giving, we processed around 6,000 individual transactions\u2014all of which were batched, committed, and applied to the constituent records within 72 hours,\u201d said Garmon. \u201cWith nearly 100% of our gift processing being batch-based, having this task automated has been crucial, especially during high-volume fundraising events like these.\u201d<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_9a26a81aa64d2e0deb43a6cb0a4c18fd\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThe integration of Blackbaud Enterprise Fundraising CRM and Salesforce Marketing Cloud facilitates more effective engagement with constituents through streamlined data management. Our system records all communications within the CRM platform, while Salesforce Marketing Cloud manages emails and related tasks. This setup enables precise monitoring of interactions, including open rates and other engagement metrics.\u201d <\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Jeff Garmon            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Executive Director of Advancement Information Technology Advancement IT                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University of Georgia                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg- -bg\" id=\"wysiwyg-block_bb0e4fd24fba0189cf80a4575a6094ad\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_e175e95be91ff630998d34711b4abf8a\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"h3\">Optimizing Efforts through Extensible Software<\/h2>\n<p class=\"body-medium\">UGA is able to leverage the extensibility of Blackbaud Enterprise Fundraising CRM through its software development kit, allowing them to build a robust goal metric system for fundraisers. This system is used to set annual goals and track progress, ensuring that their fundraising efforts are aligned with the university\u2019s strategic objectives. An integration between Blackbaud Enterprise Fundraising CRM and analytic tools for visualization for near real-time data visualization and reporting, providing insights into the effectiveness of their campaigns and helping them make data-driven decisions.<\/p>\n<p class=\"body-medium\">\u201cBy integrating Blackbaud Enterprise Fundraising CRM and visualization tools, we\u2019ve helped optimize our fundraising strategies, improved data management, and are achieving our financial goals more efficiently,\u201d said Garmon.<\/p>\n<p class=\"body-medium\">By leveraging insights from Blackbaud&#8217;s wealth screening and analytics tools, such as ResearchPoint and donorCentrics, UGA has been able to match donors with the right opportunities at the right time, resulting in increased donations and stronger relationships with constituents. \u201cResearchPoint in Blackbaud Enterprise Fundraising CRM provides valuable data and analytics that help our research team identify potential donors and streamline their efforts,\u201d said Garmon. \u201cThe integration with visualization tools further enhances their ability to visualize and interpret this data, making it easier to track and measure KPIs and other metrics.\u201d<\/p>\n<p class=\"body-medium\">UGA has also successfully utilized Blackbaud Enterprise Fundraising CRM&#8217;s integration capabilities with Salesforce Marketing Cloud to enhance their marketing efforts. This integration has allowed UGA to automate and manage their marketing campaigns more efficiently, capturing valuable data and insights that further support their fundraising initiatives.<\/p>\n<p class=\"body-medium\">\u201cThe integration of Blackbaud Enterprise Fundraising CRM and Salesforce Marketing Cloud facilitates more effective engagement with constituents through streamlined data management,\u201d said Garmon. \u201cOur system records all communications within the CRM platform, while Salesforce Marketing Cloud manages emails and related tasks. This setup enables precise monitoring of interactions, including open rates and other engagement metrics.\u201d<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_45d178a49e991099cb06c0bfc977d0e9\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-26784\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-students-outside-image-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-students-outside-image-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-students-outside-image-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-students-outside-image-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-students-outside-image-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-students-outside-image-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_5ee9581051cf46b5f2c7ea8bc85a4ba7\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <h2 class=\"h3\">Looking Ahead<\/h2>\n<p class=\"body-medium\">UGA will continue to explore new integrations for Blackbaud Enterprise Fundraising CRM, such as Blackbaud Donation Forms, which provide fee coverage options and other capabilities that can help reduce costs and improve donor relationships.<\/p>\n<p class=\"body-medium\">\u201cBlackbaud Enterprise Fundraising CRM continues to be instrumental in our ability to achieve and surpass fundraising goals,\u201d said Garmon. \u201cWe look forward to accomplishing so much more as we grow and develop alongside Blackbaud.\u201d<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"625\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA\u2013logo.png\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA\u2013logo.png 625w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA\u2013logo-300x300.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA\u2013logo-150x150.png 150w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>University of Georgia<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-crm\">\n                                                    Blackbaud Enterprise Fundraising CRM                                                <\/a>\n                                            <\/li>\n     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srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250.jpg 286w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250-150x150.jpg 150w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising and Relationship Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Mississippi State University Development and Alumni Division<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/mississippi-state-university-development-and-alumni-division\">Mississippi State University Development and Alumni Division<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/unc-chapel-hill.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/unc-chapel-hill.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/unc-chapel-hill-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                            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