{"id":26292,"date":"2025-02-25T15:06:53","date_gmt":"2025-02-25T20:06:53","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=26292"},"modified":"2025-09-24T14:48:28","modified_gmt":"2025-09-24T18:48:28","slug":"shriners-childrens","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/shriners-childrens","title":{"rendered":"Shriners Children&#8217;s"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_a2eedcc25933a4928e1a2e54d224e8e5\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">SHRINERS CHILDREN&#8217;S<\/span><\/p>\n<h1 class=\"h2\">Improves Data Management and Reporting Efficiency with Blackbaud Enterprise Fundraising CRM<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Shriners-Childrens-CustomerStory-v2.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Photo-opt-1.jpg\" class=\"img-fluid wp-post-image\" alt=\"A young girl smiles as a doctor listens to her heart with a stethoscope\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Photo-opt-1.jpg 1280w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Photo-opt-1-300x169.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Photo-opt-1-1024x576.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Photo-opt-1-768x432.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/Photo-opt-1-360x202.jpg 360w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/healthcare-organizations.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Healthcare Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_859ea40e0abae71688ce94a91948134e\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_c4bd0ad3d9ca1d6b3b7c4779458dbfb4\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">We can now easily generate detailed reports on donor interactions with the improved reporting capabilities of Blackbaud Enterprise Fundraising CRM. These reports provide insights into donor behavior, which are crucial for strategic decision-making and help our team be more proactive.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Beth Inman            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                Senior Director, Prospect and Donor Research, Shriners Children&#8217;s             <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_aaed1d3111e61ea03096ecf71ddcf39c\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Shriners Children\u2019s is committed to reaching as many children as possible, wherever they may live, and offering them its unique, patient-centered, wraparound care. Upon turning to Blackbaud Enterprise Fundraising CRM\u00ae, Shriners Children\u2019s finally found the right fundraising and CRM platform that could provide the tools necessary to properly accommodate their unique donor management needs.      <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_bee495b48d015b5e7103bb431fe541a3\">\n            <p class=\"body-medium\"><span data-contrast=\"auto\">Shriners Children&#8217;s, a renowned healthcare organization with 19 hospitals across the United States, has always been dedicated to providing exceptional care to children in need, regardless of their families\u2019 ability to pay. However, managing donor interactions and fundraising efforts across such a vast network posed significant challenges. That\u2019s why they chose to adopt Blackbaud Enterprise Fundraising CRM, a powerful enterprise-scale fundraising management system.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">\u201cWe previously relied on various processes systems that were often clunky and inefficient, which made it challenging to manage donor interactions and track fundraising efforts effectively,\u201d said Beth Inman, senior director, prospect and donor research. \u201cBlackbaud Enterprise Fundraising CRM was the right software for us due to its high level of customization and flexibility. It allows us to easily create and manipulate queries, generate detailed reports, and track donor interactions and referrals efficiently. Additionally, the support from Blackbaud and Shriners Children\u2019s staff developers made it easier for us to implement and adapt it to improve our workflow and data management.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_095fcd2a192f5f25ae04f9310cab97fa\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBlackbaud Enterprise Fundraising CRM provides fundraisers with easy access to their data, enabling them to focus on their core tasks without getting bogged down by administrative work.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Beth Inman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Director, Prospect and Donor Research,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Shriners Children&#8217;s                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_16bb2f371a3a0fc6d196a4d3b3d1752b\">\n            <h2 class=\"h3\">Enhancing Donor Management<\/h2>\n<p class=\"body-medium\"><span data-contrast=\"auto\">One of the significant projects undertaken by the prospect research &amp; management (PRM) team was to make their donor management more proactive. They started by tracking recent donors, analyzing their giving patterns, and identifying if their gifts were unrestricted or supporting a specific hospital. This level of detail was crucial because each hospital has different focuses, such as burn units or prosthetics and orthotics.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">With the help of Blackbaud developers, Shriners Children\u2019s went from using inconvenient Excel reports to the advanced interaction attributes within Blackbaud Enterprise Fundraising CRM. This change improved their ability to assign, track, and report on referrals and other interactions, allowing for consistent and accurate reporting while saving time and reducing errors. \u201cBlackbaud Enterprise Fundraising CRM provides fundraisers with easy access to their data, enabling them to focus on their core tasks without getting bogged down by administrative work,\u201d said Inman. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">The team also developed a new way to track referrals, which included creating referral categories and subcategories in the interaction for trip planning, portfolio building, and other key activities. Blackbaud Enterprise Fundraising CRM allowed them to generate detailed reports on the types of leads, where they were sent, and how long it took to complete them. The fundraisers now had access to these reports, making it easier for them to manage and follow up on leads.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">\u201cWe can now easily generate detailed reports on donor interactions with the improved reporting capabilities of Blackbaud Enterprise Fundraising CRM,\u201d said Inman. \u201cThese reports provide insights into donor behavior, which are crucial for strategic decision-making and help our team be more proactive.\u201d <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">Inman highlighted two of the new reports that were created, one for portfolio reviews and another for plan and opportunity reports, which have saved a significant amount of time for fundraisers. She shared that feedback from fundraisers has been fantastic, and that she received a message from a senior director at one of their hospitals expressing gratitude for \u201chow the PRM team has used Blackbaud Enterprise Fundraising CRM to transform the way Shriners Children\u2019s manages data and provides their leadership with valuable insights into their fundraising efforts.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_f145272d74c46210e49d2fd5c35d537f\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBlackbaud Enterprise Fundraising CRM was the right software for us due to its high level of customization and flexibility. It allows us to easily create and manipulate queries, generate detailed reports, and track donor interactions and referrals efficiently. Additionally, the support from Blackbaud and Shriners Children\u2019s staff developers made it easier for us to implement and adapt it to improve our workflow and data management.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Beth Inman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Director, Prospect and Donor Research,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Shriners Children&#8217;s                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_62aa1432216f862eb204ddee1f8135a0\">\n            <h2 class=\"h3\">Improving Fundraising Outcomes<\/h2>\n<p class=\"body-medium\"><span data-contrast=\"auto\">Since implementing the new processes for assigning referrals generated by the PRM team, Inman partnered with the planned giving team to incorporate their referrals into her team\u2019s process. Combining these two areas\u2019 leads means the fundraisers go to one place in Blackbaud Enterprise Fundraising CRM to review and document follow up on their referrals. This saves them time and helps to eliminate the confusion of referrals being assigned in different ways. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">Additionally, from Inman\u2019s perspective, she can pull one report and provide data on both prospect research and planned giving referrals. Having a centralized data set in Blackbaud Enterprise Fundraising CRM for fundraisers to access both teams\u2019 leads helps the fundraisers follow up with and engage more donors with the goal of increasing their giving and\/or giving via a different vehicle.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p class=\"body-medium\"><span data-contrast=\"auto\">\u201cWe plan to continue refining our use of Blackbaud Enterprise Fundraising CRM and look forward to even greater efficiencies and improved fundraising outcomes in the future,\u201d said Inman.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"696\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1.jpg\" class=\"img-fluid\" alt=\"Shriners Children&#039;s\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1.jpg 695w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1-300x300.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/02\/SC-Logo-250x250-HighRes-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Shriners Children&#8217;s<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-crm\">\n                                                    Blackbaud Enterprise Fundraising CRM                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_86a309420def1ae136170104cfcfcdb9\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548.jpeg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548.jpeg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548-150x150.jpeg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Corewell Health<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/corewell-health\">Corewell Health Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Louisville<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-louisville\">University of Louisville<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"286\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250.jpg\" class=\"img-fluid icon-img\" alt=\"Mississippi State 250 logo\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250.jpg 286w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/01\/Logo250x250-150x150.jpg 150w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising and Relationship Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Mississippi State University Development and Alumni Division<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/mississippi-state-university-development-and-alumni-division\">Mississippi State University Development and Alumni Division<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_991b6d20b8b7773ebe83da81c7bbea70\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div 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