{"id":25240,"date":"2025-01-08T15:30:57","date_gmt":"2025-01-08T20:30:57","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=25240"},"modified":"2025-09-10T15:16:04","modified_gmt":"2025-09-10T19:16:04","slug":"university-of-georgia-with-blackbaud-predictive-analytics","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/university-of-georgia-with-blackbaud-predictive-analytics","title":{"rendered":"University of Georgia with Blackbaud Predictive Analytics"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_ce48222c2cc3049208944443e7789a36\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">UNIVERSITY OF GEORGIA<\/span><\/p>\n<h2>University of Georgia Drives Annual Giving with Blackbaud&#8217;s Predictive Analytics<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/01\/UGA-with-Predictive-Analytics.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/03\/UGA-Arch-image-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_bc4e1a3033fe9fe89ad69a86892ca61d\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_62e831c653a0eb1ec2a4be3c960797b1\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">We use segmentation extensively to target our efforts and segment based on schools or colleges, donor behavior, leadership level giving, and affinity-based campaigns. We use the predictive analytics scores to augment our existing segmentation processes, refining our target audience lists and increasing ROI.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Heather Duiser            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                Executive Director of Annual Giving and Communications, University of Georgia            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_4d92e9756967b807e0f2b4ad7eff3af7\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The University of Georgia relies on Blackbaud\u2019s predictive analytics services to support its\r\nannual giving programs and strategies across all 13+ schools and colleges. This support includes enhancing the university\u2019s annual giving campaigns and improving fundraising and donor\r\nengagement strategies.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_e9f99f086e402eef3440c1a89b827280\">\n            <p class=\"body-medium\">The University of Georgia\u2019s annual giving operations are extensive, covering various channels such as email, phone, mail, social media, and digital platforms. It consists of a hybrid centralized-decentralized model to support annual giving programs across its 13+ schools, colleges, and units. For more than 15 years, UGA has looked to insights from Blackbaud to better understand the drivers of annual giving, shape enduring strategies and initiatives, and boost fundraising and donor engagement efforts.<\/p>\n<p class=\"body-medium\">Executive Director of Annual Giving and Communications Heather Duiser explained that her team handles most annual giving solicitations, strategies, data, and analytics. \u201cWe use segmentation extensively to target our efforts and segment based on schools or colleges, donor behavior, leadership level giving, and affinity-based campaigns,\u201d said Duiser. \u201cWe use the predictive analytics scores to augment our existing segmentation processes, refining our target audience lists and increasing ROI.\u201d<\/p>\n<p class=\"body-medium\">One of the most essential predictions has been the direct mail likelihood score, which grades each constituent\u2019s likelihood to give via direct mail on a scale of 0\u20131000. Additionally, a custom annual gift likelihood model developed by Blackbaud is employed to predict the likelihood of donations to appeals based on past giving data from their donor base. \u201cBy applying these predictive scores together, we reduced the audience size for our calendar year-end appeal by more than 50 percent year-over-year,\u201d said Duiser. \u201cThe response rate was more than doubled and ROI increased by 19 percent.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_10aa3bafedf598419d2bb7481d19bbf1\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBy targeting non-donors or lower-level donors whose target gift range is more closely aligned with Presidents Club and who score highly across the other two predictors, we have quadrupled our response rate and increased the number of Presidents Club donors via direct mail by 910% year-over-year. This revenue is crucial for meeting our overall fundraising goals, so achieving outcomes like this is amazing.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Heather Duiser            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Executive Director of Annual Giving and Communications,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University of Georgia                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_3d2df44b54b66abccc64640623de0d05\">\n            <h3>Boosting Leadership Annual Giving<\/h3>\n<p class=\"body-medium\">Leadership annual giving is a significant part of UGA\u2019s strategy, contributing to 75 percent of its annual giving revenue. They use various analytical scores to identify and prioritize prospects, helping them to effectively target and engage potential donors. UGA conducts two major leadership mailings each year for its Presidents Club, one in the fall and one in the spring. These mailings aim to renew existing leadership donors, upgrade current donors to higher giving levels, and attract new leadership donors. In conjunction with the direct mail likelihood and annual gift likelihood scores, the use of target gift range, a capacity-based model score that assigns one of twelve target giving ranges to each constituent, has been particularly beneficial in these efforts.<\/p>\n<p class=\"body-medium\">\u201cBy targeting non-donors or lower-level donors whose target gift range is more closely aligned with Presidents Club and who score highly across the other two predictors, we have quadrupled our response rate and increased the number of Presidents Club donors via direct mail by 910% year-over-year,\u201d said Duiser. \u201cThis revenue is crucial for meeting our overall fundraising goals, so achieving outcomes like this is amazing.\u201d<\/p>\n<p class=\"body-medium\">UGA\u2019s leadership annual giving program is a well-structured, strategic initiative that plays a vital role in its fundraising efforts. \u201cThe use of Blackbaud\u2019s advanced segmentation and scoring techniques has significantly enhanced our ability to identify and engage potential leadership donors,\u201d Duiser added.<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_dc669827bd7aec249d4057dd854d462e\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>$13\u2013$18M<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    growth in leadership annual giving revenue                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_1636362b8613b077ece53b6fcc9f5098\">\n            <h5><strong>PRESIDENTS CLUB <\/strong><strong>FY22 &#8211; FY23 MAILER<\/strong><\/h5>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_1d0b0b252a1339f38f17316e65226f16\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>910%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    increase in donors                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>1,227%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    increase in dollars                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>1,796%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    increase in ROI                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_610393dd1b3cd45922ed51afc52bc876\">\n            <h3>Exploring the Future of Analytics<\/h3>\n<p class=\"body-medium\">UGA\u2019s use of Blackbaud\u2019s predictive analytics has helped improve their fundraising efforts, leading to higher ROI and stronger relationships with donors. Additionally, the university has experimented with various segmentation strategies, including affinity-based campaigns and personas. While they have not fully utilized personas for segmentation, Duiser\u2019s team has brainstormed messaging based on persona insights and are considering incorporating them into future campaigns.<\/p>\n<p class=\"body-medium\">\u201cWe\u2019ll continue to rely on Blackbaud\u2019s analytics to prioritize prospects and make data-driven decisions,\u201d said Duiser. \u201cThis includes using scores to identify the most promising prospects for leadership annual giving and other fundraising initiatives. I\u2019m excited about the future possibilities.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_5758647afa309ca7785c3feca9d5828c\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThe use of Blackbaud\u2019s advanced segmentation and scoring techniques has significantly enhanced our ability to identify and engage potential leadership donors.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Heather Duiser            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Executive Director of Annual Giving and Communications,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University of Georgia                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2025\/01\/UGA\u2013logo-e1737650408219.png\" class=\"img-fluid\" alt=\"University of Georgia logo\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>University of Georgia<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div 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