{"id":22456,"date":"2024-09-17T10:46:07","date_gmt":"2024-09-17T14:46:07","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=22456"},"modified":"2025-03-24T12:27:03","modified_gmt":"2025-03-24T16:27:03","slug":"texas-southern-university","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/texas-southern-university","title":{"rendered":"Texas Southern University"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_59181af0d0e5e3b3db2de4f79ebe6ea8\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">TEXAS SOUTHERN UNIVERSITY<\/span><\/p>\n<h2>Applying Integrated Software Strategies to Reduce Costs and Strengthen Donor Relations<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/Texas-Southern-CS_Final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"407\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/image011-1.jpg\" class=\"img-fluid wp-post-image\" alt=\"The Texas Southern University campus\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/image011-1.jpg 611w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/image011-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_1b0ac7509fb56be02f891608d4115413\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_676c0566c1070b8535543375a4c59f36\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">The integration of Blackbaud Raiser\u2019s Edge NXT and Blackbaud Financial Edge NXT ensures data accuracy and alleviates administrative burdens for the advancement services team because others can self-serve\u2014<span class=\"blue-highlight\">a win for everyone<\/span>.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Charlie Coleman            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Associate Vice President of Development, Texas Southern University<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_87d8b977377dc25de1e975f1a908d703\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        To improve operational efficiency and enhance visibility and transparency of fundraising progress, Texas Southern University uses Blackbaud Raiser\u2019s Edge NXT\u00ae integrated with Blackbaud Financial\r\nEdge NXT\u00ae.     <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_1eaf2c72ccc04e089b2cfeacd17d45a6\">\n            <p class=\"body-medium\">Established in 1927, Texas Southern University is one of the largest historically black universities in the United States. Like many institutions, fundraising is paramount to ensuring its ongoing development and success, which is why the university uses Blackbaud Raiser\u2019s Edge NXT, fundraising and relationship management software, integrated with Blackbaud Financial Edge NXT, nonprofit fund accounting software.<\/p>\n<p class=\"body-medium\">Using Blackbaud\u2019s integrated software, TSU has done more than sharpen its fundraising focus: it has reduced associated time, efforts, and costs all while strengthening donor relationships and ensuring data-driven decision-making. Associate Vice President of Development Charlie Coleman explained that upon joining the university in January 2024, he immediately knew that integrating Financial Edge NXT with Raiser\u2019s Edge NXT would significantly improve operational efficiency and streamline processes across campus.<\/p>\n<p class=\"body-medium\">\u201cThe integration of Raiser\u2019s Edge NXT and Financial Edge NXT ensures data accuracy and alleviates administrative burdens for the advancement services team because others can self-serve\u2014a win for everyone,\u201d said Coleman.<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_fb1beabb9582cf2cdec3dc7ae0f5ab40\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>400%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    increase in event revenue and 3,000 newly added constituents during one weekend of events                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_de58788fbedb7029e94bd45a4cbcb463\">\n            <h3>Leveraging Technology for Success<\/h3>\n<p class=\"body-medium\">With the powerful analytics and wealth rating capabilities in Raiser\u2019s Edge NXT, the university can categorize potential donors more effectively and build out portfolios that align with their capacity and willingness to give. \u201cUsing the analytics in Raiser\u2019s Edge NXT has enabled us to take a more strategic approach and target our efforts more precisely, resulting in a more efficient and successful fundraising process,\u201d Coleman said.<\/p>\n<p class=\"body-medium\">One of the standout successes for TSU has been the utilization of the events module in Raiser\u2019s Edge NXT. Previously, events were managed independently, often leading to missed opportunities for engagement and fundraising. Determining which donors to target required extensive manual effort. \u201cUsing the ticketing and donation capabilities in Raiser\u2019s Edge NXT, we saw a 400% increase in revenue and added nearly 3,000 new constituents to our database from a single weekend of events that previously only engaged 500 people.\u201d said Coleman. \u201cBlackbaud\u2019s software allows us to accurately track donations and easily manage the influx of new donors from events.\u201d<\/p>\n<p class=\"body-medium\">The marketing tools within Raiser\u2019s Edge NXT have provided TSU with invaluable insights into the effectiveness of their campaigns. With detailed analytics on open rates, click-throughs, and engagement, the university can now refine their communication strategies, ensuring that each message resonates with the intended audience.<\/p>\n<p class=\"body-medium\">\u201cUsing the marketing tools in Raiser\u2019s Edge NXT we can engage in a more consistent, meaningful way,\u201d said Coleman. \u201cThe level of detailed insights has not only improved our outreach efforts but also significantly improved my team\u2019s ability to build and maintain relationships with donors.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_26046439fc1ec70f7ea9560c7e12f284\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cUsing the ticketing and donation capabilities in Raiser\u2019s Edge NXT, we saw a 400% increase in revenue and added nearly 3,000 new constituents to our database from a single weekend of events that previously only engaged 500 people.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Charlie Coleman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Associate Vice President of Development,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Texas Southern University                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_3173ee8dd0ee81fa5c108eac5c000500\">\n            <h3>Looking Ahead<\/h3>\n<p class=\"body-medium\">TSU continues to expand their use of Blackbaud software with the recent adoption of Blackbaud Award Management\u2122, award and scholarship management software. Coleman explained that he used Award Management integrated with Raiser\u2019s Edge NXT at previous institutions and understands the impact they can have on internal operations. \u201cHaving all our Blackbaud software integrated will give us further insight into how donors\u2019 funds are being awarded\u2014all right within Raiser\u2019s Edge NXT\u2014allowing us to strengthen relationships with donors even more.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/Texas-Southern-CS_Final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg 600w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-300x300.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Texas Southern University<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-award-management\">\n                                                    Blackbaud Award Management                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-financial-edge-nxt\">\n                                                    Blackbaud Financial Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_13e51fcfcb66de3e23ccebd8e28195a6\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University College Cork<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-college-cork\">University College Cork<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Longwood University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/longwood-university\">Longwood University<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/34d27177-edcc-45d4-bc16-f98c4a9a7360.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/34d27177-edcc-45d4-bc16-f98c4a9a7360.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/34d27177-edcc-45d4-bc16-f98c4a9a7360-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Mount Saint Mary\u2019s University, Los Angeles<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/mt-saint-marys-university-los-angeles\">Mount Saint Mary\u2019s University, Los Angeles<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_fe0aa956d88e094323ca1dc91e6a6163\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div 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