{"id":22450,"date":"2024-09-18T11:00:07","date_gmt":"2024-09-18T15:00:07","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=news&p=22450"},"modified":"2025-07-29T15:16:02","modified_gmt":"2025-07-29T19:16:02","slug":"blackbaud-releases-new-donation-forms-for-blackbaud-crm-and-blackbaud-altru-to-help-social-impact-organizations-raise-more","status":"publish","type":"news","link":"https:\/\/www.blackbaud.com\/newsroom\/article\/blackbaud-releases-new-donation-forms-for-blackbaud-crm-and-blackbaud-altru-to-help-social-impact-organizations-raise-more","title":{"rendered":"Blackbaud Releases New Donation Forms for Blackbaud CRM\u2122 and Blackbaud Altru\u00ae to Help Social Impact Organizations Raise More"},"content":{"rendered":"

Blackbaud CRM and Altru Customers Can Now Leverage Donation Forms that Natively Integrate with Blackbaud\u2019s Payment Processor and CRM Solutions to Give a Completely Connected Experience<\/span><\/i>\u00a0<\/span><\/p>\n

Charleston, S.C. (September 18, 2024)<\/span><\/b> \u2014<\/span> Blackbaud <\/span>(NASDAQ: BLKB), the leading provider of software for powering social impact, today announced the general availability of <\/span>Blackbaud Donation Forms<\/span><\/a> for U.S. <\/span>Blackbaud CRM\u2122<\/span> and <\/span>Blackbaud Altru\u00ae<\/span> customers, including both Optimized Donation Forms and Standard Donation Forms. These donation forms, already available in Blackbaud Raiser\u2019s Edge NXT<\/span>\u00ae,<\/span> help social impact organizations raise more, streamline the donor experience, simplify administrative tasks, and reduce processing costs, enabling them to sustain and grow their missions. See the forms in action <\/span>here<\/span><\/a>.<\/span><\/p>\n

\u201cWe’re excited to bring Blackbaud Donation Forms to more customers, providing immense value through our connected systems,\u201d said Sudip Datta, chief product officer, Blackbaud. \u201cBy integrating directly with our CRM solutions and our Blackbaud Merchant Services\u2122 payment processor, these forms can take transactions, process and disburse them in a secure, unified experience that saves fundraisers time and allows them to raise more money. N<\/span>o other donation form in the market natively connects to Blackbaud\u2019s ecosystem of solutions like Blackbaud Raiser\u2019s Edge NXT, Blackbaud CRM and Blackbaud Altru.<\/span>\u201d<\/span><\/p>\n

Blackbaud Raiser\u2019s Edge NXT customers have already seen success with the forms. Using the Optimized Donation Forms, <\/span>Seed Savers Exchange<\/span><\/a> saw a 10% increase in their conversion rate and a jump in average donation amount by 61% from the year prior.<\/span><\/p>\n

The forms allow nonprofits\u202fto choose the fee coverage option that\u2019s right for them\u2014Complete\u202fCover, which provides free processing, or Donor Cover, which lets\u202fsupporters cover\u202ftheir transaction fees. And due to native integration, managing transactions is easy. With Blackbaud CRM, the transactions are saved to an enhanced revenue batch for review prior to committing. In Altru, gifts are added directly to the database.<\/span>\u00a0<\/span><\/p>\n

Optimized Donation Forms<\/span><\/b>
\n<\/span>Optimized Donation Forms reduce the number of decisions for both the organization and its constituents, resulting in an optimal donor experience and an increase in click-to donation-conversions. Optimized Donation Forms are a great choice for campaigns that need a quick visual punch and that are focused on securing more donors. They are mobile-first and display seamlessly on a website without the need to create a new webpage, enabling payment directly within the form. Customizable with images and a mission statement, they let nonprofits project consistent branding in a visually appealing, intuitive and engaging way. Additionally, these intelligent forms automatically adjust to increase higher-than-average gift amounts based on donor data analysis.\u00a0<\/span>\u00a0<\/span><\/p>\n

Standard Donation Forms<\/span><\/b>
\n<\/span>Blackbaud Standard Donation Forms are a great choice for specifically targeted campaigns where additional data collection is required. They allow organizations to personalize colors, text, and ask ladders for ultimate customization and form extension. Standard Donation Forms also enable you to retain donors better by promoting Recurring Gift Upsell to encourage one-time donors to give monthly. These forms include an Intelligent Ask feature that uses AI to present personalized one-time gift amounts, based on each online donor. This helps get the right ask amount in front of the right donor to help organizations increase their average gift amount.<\/span>\u00a0<\/span><\/p>\n

Early Success<\/span><\/b>
\n<\/span>Customers in the early access programs have tested the forms for Blackbaud CRM and Blackbaud Altru, sharing feedback along the way to enhance the experience. These customers have reported satisfaction with the ease of use, customization and flexibility of the forms.<\/span>\u00a0<\/span><\/p>\n

\u201cWe’ve seen an increase in donations using the new forms, and we were glad to be part of the test group for this new feature,\u201d said Blackbaud Altru user Lauren Hekelnkaemper, Database Administrator at <\/span>Descanso Gardens<\/span><\/a>. \u201cIt is easy to create forms as well as to publish them. We love that the forms are both streamlined, yet also have more customization options than other donation forms. It mirrors what patrons expect to see from a donation form and is very intuitive.\u201d\u00a0<\/span><\/p>\n

Spencer Lassen, Senior Systems Consultant at <\/span>Legacy Health<\/span><\/a>, shared, “Integration of the donation forms into Blackbaud CRM has been seamless. This has been the easiest and fastest integration of a donation platform in my career. I am not a graphic designer, but the intuitive interface and tools have allowed me to easily set up exciting donation forms and email acknowledgments with a modern look and feel. It has been easy to roll out to our team allowing more staff to be able to set up donation forms, which is allowing us to be more responsive to the emergent fundraising needs of our organization.”<\/span><\/p>\n

Learn More<\/span><\/b>
\n<\/span>See the forms in action <\/span>here<\/span><\/a>, <\/span>or learn more and schedule a discovery call <\/span>here.<\/span><\/a><\/p>\n

Blackbaud Donation Forms are now available at no extra cost to U.S. organizations who use Blackbaud CRM and Blackbaud Altru and process transactions with Blackbaud Merchant Services.<\/span>\u00a0<\/span><\/p>\n

About Blackbaud<\/span><\/b>
\n<\/span>Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud\u2019s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over $100 billion raised, granted or managed through Blackbaud platforms every year, Blackbaud\u2019s solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek\u2019s list of America\u2019s Most Responsible Companies, Quartz\u2019s list of Best Companies for Remote Workers, and Forbes\u2019 list of America\u2019s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at<\/span> www.blackbaud.com<\/span><\/a> or follow us on <\/span>X\/Twitter<\/span><\/a>, <\/span>LinkedIn<\/span><\/a>, <\/span>Instagram<\/span><\/a> and <\/span>Facebook<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Media Inquiries<\/span><\/b>
\n<\/span>media@blackbaud.com<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

Forward-looking Statements<\/span><\/b>
\n<\/span>Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC\u2019s website at <\/span>www.sec.gov<\/span> or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Blackbaud announced the general availability of Blackbaud Donation Forms for U.S. Blackbaud CRM\u2122 and Blackbaud Altru\u00ae customers, including both Optimized Donation Forms and Standard Donation Forms. These donation forms, already available in Blackbaud Raiser\u2019s Edge NXT\u00ae, help social impact organizations raise more, streamline the donor experience, simplify administrative tasks, and reduce processing costs, enabling them to sustain and grow their missions. See the forms in action here.<\/p>\n","protected":false},"author":17,"featured_media":16448,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-news-product-and-innovation.php","meta":{"_acf_changed":false,"footnotes":""},"news-category":[480,636],"news-topic":[626,629,628,627,625],"class_list":["post-22450","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-releases","news-category-product-and-innovation","news-topic-ai","news-topic-csr-and-corporate-grantmaking","news-topic-education","news-topic-financial-management","news-topic-fundraising-and-engagement"],"acf":[],"yoast_head":"\nBlackbaud Releases New Donation Forms for Blackbaud CRM\u2122 and Blackbaud Altru\u00ae to Help Social Impact Organizations Raise More - Blackbaud<\/title>\n<meta name=\"description\" content=\"The donation forms enable social impact organizations to raise more, streamline the donor experience, and help grow their missions.\" 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