{"id":22028,"date":"2024-09-03T09:59:39","date_gmt":"2024-09-03T13:59:39","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=resource&#038;p=22028"},"modified":"2025-06-05T15:19:00","modified_gmt":"2025-06-05T19:19:00","slug":"introducing-the-nonprofit-text-messaging-insights-report","status":"publish","type":"resource","link":"https:\/\/www.blackbaud.com\/industry-insights\/resources\/nonprofit-organizations\/introducing-the-nonprofit-text-messaging-insights-report","title":{"rendered":"Introducing the Nonprofit Text Messaging Insights Report"},"content":{"rendered":"\n<section class=\"hero hero--textual hero--textual-powder-blue\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-9 col-lg\">\n                <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/industry-insights\">Industry Insights<\/a><\/li>\n        <li><a href=\"\/industry-insights\/resources\">Resources<\/a><\/li>\n        <li>Introducing the Nonprofit Text Messaging Insights Report<\/li>\n            <\/ul>            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-7\">\n                <div class=\"hero--textual__content\">\n                                    <h1>Introducing the Nonprofit Text Messaging Insights Report<\/h1>\n                                <\/div>\n            <\/div>\n            <div class=\"col-12 col-lg-5\">\n                <div class=\"acf-innerblocks-container\"><\/div>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"gated-resource\" id=\"gated-resource-block_b152dc08ce534681a637407186651089\">\n    <div class=\"container\">\n        <div class=\"row align-items-start justify-content-lg-between\">\n            <div class=\"col-lg-6 order-1\">\n                <div class=\"acf-innerblocks-container\">\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_299670b9a6c9413c4a336448796bfab2\">\n            <p class=\"body-large\">Historically, there has been a significant lack of data and metrics to guide effective nonprofit text messaging.<\/p>\n<p class=\"body-large\">In this session, we\u2019ll present the latest research from a just-released report by Tatango and MissionWired into high-converting fundraising texts, including what works (and what doesn\u2019t) in broadcast text fundraising campaigns. Included will be new research and insights from 200 million broadcast text messages sent by nonprofits in 2023 and evidence-based tactics to help improve your text message program.<\/p>\n<p class=\"body-large\">Designed for nonprofit professionals seeking clear, data-backed guidance on improving their text-based fundraising, you\u2019ll walk away with a solid understanding of what makes a text message campaign successful and how to apply these lessons to your organization&#8217;s fundraising efforts.<\/p>\n    <\/section>\n<\/div>\n            <\/div>\n            <div class=\"col-lg-5 order-lg-2\">\n                <div class=\"sidebar sidebar--form\">\n                                    <div class=\"sidebar__content\">\n                        <div class=\"sidebar__content-preform\">\n                                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/education.png\" alt=\"\" width=\"40\" height=\"40\">\n                                                                                        <h6>Webinar<\/h6>\n                                                    <\/div>\n                        <hr>\n                        <p class=\"body-medium\">Fill out the form below to watch.<\/p>\n                            <script src=\"\/\/hello.blackbaud.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n                                                <div id=\"formPlaceholder\"><\/div>\n                        <form id=\"mktoForm_18900\"><\/form>\n                        <script>\n                            function marketoPostLoad(){\n                                \/\/console.log('post load function hit')\n                                const mktoButtonLinks = document.querySelectorAll('.mktoButton');\n                                if(mktoButtonLinks!==null) {\n                                    mktoButtonLinks.forEach(link => {\n                             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