{"id":19567,"date":"2024-06-12T10:32:34","date_gmt":"2024-06-12T14:32:34","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=19567"},"modified":"2025-03-31T11:25:50","modified_gmt":"2025-03-31T15:25:50","slug":"university-college-cork","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/university-college-cork","title":{"rendered":"University College Cork"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_3cd4750b2bfd7eec7200ee48f63c657a\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">UNIVERSITY COLLEGE CORK<\/span><\/p>\n<h2>UCC&#8217;s Implementation of Blackbaud Raiser&#8217;s Edge NXT: Less Effort, Smarter Decisions, Greater Success<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/University-College-Cork-Customer-Spotlight-Final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"The main quad at University of College Cork\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/Main-Quad-UCC-2-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Europe                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_83dd6993a9497d9817071e8ad293e594\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_1af423debacac9fee7654f2aebe0eca6\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">\u201c<span class=\"blue-highlight\">It\u2019s the beating heart of what we are all about.<\/span><br \/>\nWithout it, we would not function as efficiently.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Geraldine Taylor            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Senior Data Officer, University College Cork <\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_0274969a3e3640afdafcf41f17404a11\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Established in 1845, University College Cork is an award-winning and globally top-ranked\r\ninstitution with rich history. With a student population of 24,000, UCC has ambitious goals and\r\nobjectives for philanthropy and stakeholder engagement. With the help of Blackbaud Raiser\u2019s Edge NXT\u00ae and Blackbaud Customer Success, the university has been able to steer\r\ntowards easier data management and smarter data-informed decision-making to maximise their institutional advancement opportunities.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4cfcfaa9fd3075775cd927d427a5a211\">\n            <p class=\"body-medium\">University College Cork has five key priorities\u2014UCC Student Experience, UCC Futures (research clusters), Arts &amp; Culture, Sustainability and UCC Innovation\u2014that are outlined under the university\u2019s long-range strategic plan. The university\u2019s funding goals are aligned with these key projects and making the move from Raiser\u2019s Edge 7 to Blackbaud Raiser\u2019s Edge NXT was part of this success plan.<\/p>\n<p class=\"body-medium\">Upgrading to the modern software solution was in the university\u2019s pipeline for years, as UCC recognised the insight opportunities it could bring to their key projects. While the main purpose of upgrading their Blackbaud solution was to showcase data in a better, more functional way for the wider team, they initially wanted to get key stakeholders engaged with campaign data. \u201cWithin the department, we seemed to have worked in silos a lot, and the goal we were aiming for was to try and get everybody consistent and working together and knowing how to use the very powerful and new system that we had invested in,\u201d explained Geraldine Taylor, Senior Data Officer.<\/p>\n<p class=\"body-medium\">Now, this powerful technology plays a key role in helping the team achieve UCC\u2019s ambitious strategic plans. \u201cPreviously, our fundraising was very reactive, and this will allow us to be more proactive. It has been an enabler in having us make strategic decisions for better fundraising to encourage the longevity of our projects, rather than reacting to what\u2019s maybe a funding need this year.\u201d shared Gillian McCarthy, Senior Prospect Researcher and Due Diligence Officer.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_5e1ca88e342543561675013c5ddd7ab6\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cPreviously, our fundraising was very reactive, and this will allow us to be more proactive. It has been an enabler in having us make strategic decisions for better fundraising to encourage the longevity of our projects rather than reacting to just what\u2019s maybe a funding need this year.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Gillian McCarthy            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Prospect Researcher and Due Diligence Officer,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University College Cork                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_9862fc5af66a1765568d794efca52145\">\n            <h3>Changing Attitudes and Saving Time with Data<\/h3>\n<p class=\"body-medium\">Taylor and McCarthy have become a central hub of the campaign development project, and they use Raiser\u2019s Edge NXT for nearly every aspect of advancement operations. The pair actively converses with different units of the team on how to tell stories with the data and influence decision-making by showcasing the evidenced information that can be drawn from the tool. \u201cIt\u2019s the beating heart of what we are all about. Without it, we would not function as efficiently, Taylor said.<\/p>\n<p class=\"body-medium\">Before migrating to Raiser\u2019s Edge NXT, UCC struggled to maximise the use of their data. The database was viewed more as a stagnant data storage rather than a useful two-way tool. Upon engaging with the software, the wider team begun to realise the benefits it offers. \u201cPeople started to understand why we share information and the benefits of recording that on the database,\u201d McCarthy explained.<\/p>\n<p class=\"body-medium\">\u201cWe went from just lists, numbers, and boring Excel spreadsheets to having this beautiful visual that we can categorise, break down, and see it for what it is exactly. The details show what\u2019s working and what isn\u2019t, and how we should move forward strategically,\u201d Taylor continued.<\/p>\n<p class=\"body-medium\">McCarthy, who works closely with fundraisers, experienced this first-hand. By taking advantage of the enhanced data insights, the team identified the university\u2019s biggest donors and discovered they were as successful in their fundraising from trusts and foundations as they were in soliciting individuals. The data also showed that legacy giving was an area for growth.<\/p>\n<p class=\"body-medium\">These insights now help the team make better decisions about where to spend their time and resources. Relating back to the five key strategic priorities, better visibility into donor behaviour, and previously untapped opportunities has also highlighted the need for fundraising diversification. While UCC Student Experience is the university\u2019s flagship project, removing barriers to education and serving the whole student population of 24,000, the team is now able to identify opportunities of higher value per funding area more easily.<\/p>\n<p class=\"body-medium\">On top of taking advantage of realigned, structured, and more readable data, Taylor and McCarthy can save time in their daily operations. Taylor, having run a small test out of curiosity, could export a detailed Giving Tuesday report within minutes. Before, she would have spent closer to an hour to generate the same level of result. McCarthy is also pleased with the increased efficiencies, predicting that the automation provided through Raiser\u2019s Edge NXT will continue to be \u201ca huge timesaver.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_2dc8321c3a8469089c977e692b72f9f8\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cIt\u2019s the leading software provider in the higher education area for fundraising. It\u2019s constantly developing, and support\u2014I have to say\u2014is second to none, and you get answers quickly. You know how to find answers, you know who to go to, and the turnover time trying to find something out is exceptional.&#8221;<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Geraldine Taylor            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Data Officer,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University College Cork                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_c2f6b3be17647b8f91bf4c1d86764c12\">\n            <h3>Managing Change and Driving Value with Blackbaud Customer Success<\/h3>\n<p class=\"body-medium\">University College Cork has a nearly 30-year relationship with Blackbaud. \u201cIt\u2019s the leading software provider in the higher education area for fundraising. It\u2019s constantly developing, and support\u2014I have to say\u2014is second to none, and you get answers quickly. You know how to find answers, you know who to go to, and the turnover time trying to find something out is exceptional,\u201d Taylor said.<\/p>\n<p class=\"body-medium\">Despite this, change is never easy to navigate, and new tools can take time to learn without guidance. When introducing Raiser\u2019s Edge NXT, the UCC team started working with their dedicated Blackbaud Customer Success manager to streamline the process. This turned out to be key in getting stakeholders excited and engaged with the software. Workshops ran by their Customer Success manager were the first step in getting everyone involved, and the excitement was palpable.<\/p>\n<p class=\"body-medium\">\u201cWe were looking for somebody who understood us, our needs, and requirements, and who would help us get customer value from the product. We knew we had a very good system\u2014we had invested greatly into it\u2014and to work with somebody who explained things to us clearly and told us, \u2018Set your own pace,\u2019 was extremely helpful. Everything was explained, and it was a very easy partnership and experience,\u201d Taylor said.<\/p>\n<p class=\"body-medium\">While the team could progress at their own pace, the proactive and efficient assistance they received from Blackbaud Customer Success helped drive the database project forward. \u201cIf we had planned change alone, it would have become very long-fingered project. I don\u2019t think we would have gotten this far this quickly\u2014I think it would have taken us years,\u201d McCarthy reflected.<\/p>\n<p class=\"body-medium\">While there is still some work ahead in realising the best ways to maximise opportunities with Raiser\u2019s Edge NXT, the team now has the technology needed to help UCC achieve their vision for social impact. The team is excited to continue driving the impact of this database project further through their success plan. In considering their journey, Taylor offered the following advice to others considering a similar transformation: \u201cTrust in the process. It can be difficult, but especially when you have management buy-in, it\u2019s well worth it. You learn so much, and you get excited about what\u2019s happening. It will greatly benefit processes and efficiencies and reduce the ridiculous amount of time you spend trying to create reports.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_ea41b47190462fb703e870ca61744452\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cWe were looking for somebody who understood us, our needs, and requirements, and who would help us get customer value from the product.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Geraldine Taylor            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Data Officer,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University College Cork                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/University-College-Cork-Customer-Spotlight-Final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>University College Cork<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                  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Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg 600w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-300x300.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Texas Southern University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/texas-southern-university\">Texas Southern University<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/NWACC-Logo-250.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/NWACC-Logo-250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/NWACC-Logo-250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Financial Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>NorthWest Arkansas Community College Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/northwest-arkansas-community-college-foundation\">NorthWest Arkansas Community College Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/UMD_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/UMD_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/UMD_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Maryland<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-maryland\">The University of Maryland<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                      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