{"id":18059,"date":"2024-05-07T10:00:06","date_gmt":"2024-05-07T14:00:06","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=news&#038;p=18059"},"modified":"2024-05-07T10:33:10","modified_gmt":"2024-05-07T14:33:10","slug":"new-report-illuminates-gen-z-philanthropic-giving-behavior","status":"publish","type":"news","link":"https:\/\/www.blackbaud.com\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior","title":{"rendered":"New Report Illuminates Gen Z Philanthropic Giving Behavior"},"content":{"rendered":"<p style=\"text-align: center;\"><i><span data-contrast=\"none\">Blackbaud Institute \u201cGen Z at the Table\u201d Report Shows 84% of Gen Zers Support Nonprofit Organizations, Charities, or Causes in Some Way and Offers a Roadmap for Increased Engagement<\/span><\/i><\/p>\n<p><b><span data-contrast=\"none\">Charleston, S.C. (May 7, 2024)<\/span><\/b> <span data-contrast=\"none\">\u2014 The Blackbaud Institute, a research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, <\/span><span data-contrast=\"none\">today released a new report, <\/span><a href=\"https:\/\/institute.blackbaud.com\/resources\/gen-z-at-the-table\/?utm_medium=pr&amp;utm_source=newswire&amp;utm_campaign=BBI-GENZATTABLE-TL-24-GL\"><span data-contrast=\"none\">Gen Z at the Table: A Special Edition of the Next Generation of Giving<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<p><span data-contrast=\"none\">The first free-to-access Gen Z philanthropy report of this magnitude, the Blackbaud Institute\u2019s latest survey busts traditional myths about Gen Z givers and offers new insights that can inform clear, creative approaches to engaging this critical demographic.<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cOur research shows that Gen Zers are generous and are already taking an active role in philanthropy as donors, advocates, volunteers, and even as employees at nonprofit organizations,\u201d said Carrie Cobb, chief data officer, Blackbaud. \u201cWe\u2019ve consistently heard from professional fundraisers and others that they feel under-prepared to engage with Gen Z. This report offers research-driven recommendations and a roadmap to help them welcome Gen Z donors to the table.\u201d<\/span><\/p>\n<p><b><span data-contrast=\"none\">Key Findings:\u202f<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Gen Zers are generous, especially with their time and energy.\u00a0<\/span><\/b>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">84% of Gen Zers report that they support nonprofit organizations, charities, or causes in some way.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Dollar donations by Gen Z will likely grow in the coming years.<\/span><\/b>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">As financial donors, Gen Zers are at an early stage of their development, yet 1\/3 of Gen Z donors said they plan to increase their giving in the coming year.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Gen Z is motivated by trust in organizations and wants to be assured of impact.<\/span><\/b>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Across the board, Gen Zers report that their giving is motivated by belief in an organization\u2019s mission and that they want assurance that an organization gives back to the community.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Nearly 70% say that impact reporting is likely to motivate increased giving and nearly 60% said a postal thank-you letter would motivate them.\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Convenience and spontaneity drive Gen Z\u2019s giving channel preferences.<\/span><\/b>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Key giving channels for Gen Zers include opportunities that fit in the flow of their daily lives, such as donating at checkout, at events, and via social media. 42% say they tend to engage spontaneously with causes and organizations.\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Workplace giving and volunteering is a strong positive with Gen Zers.<\/span><\/b>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Among employees of companies offering these programs, 89% and 92% of Gen Zers participate, respectively.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18073\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters.png\" alt=\"\" width=\"2586\" height=\"1268\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters.png 2586w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters-300x147.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters-1024x502.png 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters-768x377.png 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters-1536x753.png 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/BBI_Gen-Z-Supporters-2048x1004.png 2048w\" sizes=\"auto, (max-width: 2586px) 100vw, 2586px\" \/><\/p>\n<p><span data-contrast=\"none\">In addition to the research conducted by the Blackbaud Institute, findings from studies facilitated by the Generosity Commission, a nonpartisan group of leaders from across the sector, offer national context for Gen Z generosity.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe Generosity Commission\u2019s research into giving and volunteerism shows that generosity is expansive, and the expressions of generosity vary,\u201d said Mike Gianoni, president, CEO, and vice chairman of the board, Blackbaud, and co-chair of the Generosity Commission. \u201cWhile Gen Z may not yet have the \u2018buying power\u2019 of older generations, their passion and connectivity have the potential for great impact. Empowering Gen Z to take an active role in philanthropy may be as simple as inviting them to participate, acknowledging their generosity, and giving it the power to grow.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The Blackbaud Institute gives social impact professionals data to understand broader industry trends, benchmark success, and take fundraising to new levels. For this study, two parallel surveys were conducted: one among Gen Z adult consumers (born 1997\u20132005) and one among nonprofit professionals across generations. Online surveys of over 1,000 Gen Z consumers and over 275 nonprofit professionals were conducted along with follow-up virtual in-depth interviews among Gen Z supporters and nonprofit professionals.<\/span><\/p>\n<p><span data-contrast=\"none\">For more information on Gen Z giving trends, the full 30+ page report can be <\/span><a href=\"https:\/\/institute.blackbaud.com\/resources\/gen-z-at-the-table\/?utm_medium=pr&amp;utm_source=newswire&amp;utm_campaign=BBI-GENZATTABLE-TL-24-GL\"><span data-contrast=\"none\">accessed here<\/span><\/a><span data-contrast=\"none\">. All Blackbaud Institute resources are offered for free, as part of Blackbaud\u2019s commitment to accelerating social impact.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">About Blackbaud Institute<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">The Blackbaud Institute develops leading-edge research and convenes expert voices to equip the social impact community with knowledge, insight, and confidence. The Blackbaud Institute draws from Blackbaud\u2019s data set, the most comprehensive in the social impact community. In addition, the Institute facilitates public research studies to drive original qualitative and quantitative insight. Our research agenda is grounded in a commitment to topics that social impact organizations can apply immediately to better understand, benchmark, and improve their essential business operations. We are guided by our commitment to the social impact sector to provide timely, transparent, and well-rounded research that is free to access. From how organizations run to how donors give, we\u2019re 100% focused on research and resources for this sector.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">About Blackbaud<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud\u2019s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over $100 billion raised, granted or managed through Blackbaud platforms every year, Blackbaud\u2019s solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek\u2019s list of America\u2019s Most Responsible Companies, Quartz\u2019s list of Best Companies for Remote Workers, and Forbes\u2019 list of America\u2019s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at<\/span> <a href=\"http:\/\/www.blackbaud.com\/\"><span data-contrast=\"none\">www.blackbaud.com<\/span><\/a><span data-contrast=\"none\"> or follow us on <\/span><a href=\"https:\/\/twitter.com\/blackbaud\"><span data-contrast=\"none\">X\/Twitter<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.linkedin.com\/company\/blackbaud\/\"><span data-contrast=\"none\">LinkedIn<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.instagram.com\/blackbaud\/\"><span data-contrast=\"none\">Instagram<\/span><\/a><span data-contrast=\"none\"> and <\/span><a href=\"https:\/\/www.facebook.com\/blackbaud\/\"><span data-contrast=\"none\">Facebook<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Media Inquiries<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:20}\"><br \/>\n<\/span><a href=\"mailto:media@blackbaud.com\"><span data-contrast=\"none\">media@blackbaud.com<\/span><\/a><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Forward-looking Statements<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC\u2019s website at www.sec.gov or upon request from Blackbaud&#8217;s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Blackbaud Institute, a research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, today released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving. The first free-to-access Gen Z philanthropy report of this magnitude, the Blackbaud Institute\u2019s latest survey busts traditional myths about Gen Z givers and offers new insights that can inform clear, creative approaches to engaging this critical demographic.<\/p>\n","protected":false},"author":17,"featured_media":18075,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"news-category":[480],"news-topic":[],"class_list":["post-18059","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Report Illuminates Gen Z Philanthropic Giving Behavior - Blackbaud<\/title>\n<meta name=\"description\" content=\"The Blackbaud Institute released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Report Illuminates Gen Z Philanthropic Giving Behavior\" \/>\n<meta property=\"og:description\" content=\"The Blackbaud Institute released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior\" \/>\n<meta property=\"og:site_name\" content=\"Blackbaud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackbaud\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T14:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/live-blackbaud-us.pantheonsite.io\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png\" \/>\n\t<meta property=\"og:image:width\" content=\"871\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@blackbaud\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior\",\"url\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior\",\"name\":\"New Report Illuminates Gen Z Philanthropic Giving Behavior - Blackbaud\",\"isPartOf\":{\"@id\":\"https:\/\/www.blackbaud.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#primaryimage\"},\"image\":{\"@id\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png\",\"datePublished\":\"2024-05-07T14:00:06+00:00\",\"dateModified\":\"2024-05-07T14:33:10+00:00\",\"description\":\"The Blackbaud Institute released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving.\",\"breadcrumb\":{\"@id\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#primaryimage\",\"url\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png\",\"contentUrl\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png\",\"width\":871,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.blackbaud.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.blackbaud.com\/newsroom\/all-news\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Report Illuminates Gen Z Philanthropic Giving Behavior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blackbaud.com\/#website\",\"url\":\"https:\/\/www.blackbaud.com\/\",\"name\":\"Blackbaud\",\"description\":\"The world&#039;s leading cloud software company powering social good.\",\"publisher\":{\"@id\":\"https:\/\/www.blackbaud.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blackbaud.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.blackbaud.com\/#organization\",\"name\":\"Blackbaud\",\"url\":\"https:\/\/www.blackbaud.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp\",\"contentUrl\":\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp\",\"width\":1200,\"height\":630,\"caption\":\"Blackbaud\"},\"image\":{\"@id\":\"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blackbaud\",\"https:\/\/x.com\/blackbaud\",\"https:\/\/www.linkedin.com\/company\/blackbaud\",\"https:\/\/www.youtube.com\/user\/blackbaudinc\",\"https:\/\/www.instagram.com\/blackbaud\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Report Illuminates Gen Z Philanthropic Giving Behavior - Blackbaud","description":"The Blackbaud Institute released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior","og_locale":"en_US","og_type":"article","og_title":"New Report Illuminates Gen Z Philanthropic Giving Behavior","og_description":"The Blackbaud Institute released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving.","og_url":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior","og_site_name":"Blackbaud","article_publisher":"https:\/\/www.facebook.com\/blackbaud","article_modified_time":"2024-05-07T14:33:10+00:00","og_image":[{"width":871,"height":420,"url":"http:\/\/live-blackbaud-us.pantheonsite.io\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@blackbaud","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior","url":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior","name":"New Report Illuminates Gen Z Philanthropic Giving Behavior - Blackbaud","isPartOf":{"@id":"https:\/\/www.blackbaud.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#primaryimage"},"image":{"@id":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#primaryimage"},"thumbnailUrl":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png","datePublished":"2024-05-07T14:00:06+00:00","dateModified":"2024-05-07T14:33:10+00:00","description":"The Blackbaud Institute released a new report, Gen Z at the Table: A Special Edition of the Next Generation of Giving.","breadcrumb":{"@id":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#primaryimage","url":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png","contentUrl":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/GenZ_870X419_NewsroomHeader.png","width":871,"height":420},{"@type":"BreadcrumbList","@id":"http:\/\/live-blackbaud-us.pantheonsite.io\/newsroom\/article\/new-report-illuminates-gen-z-philanthropic-giving-behavior#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blackbaud.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.blackbaud.com\/newsroom\/all-news"},{"@type":"ListItem","position":3,"name":"New Report Illuminates Gen Z Philanthropic Giving Behavior"}]},{"@type":"WebSite","@id":"https:\/\/www.blackbaud.com\/#website","url":"https:\/\/www.blackbaud.com\/","name":"Blackbaud","description":"The world&#039;s leading cloud software company powering social good.","publisher":{"@id":"https:\/\/www.blackbaud.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackbaud.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.blackbaud.com\/#organization","name":"Blackbaud","url":"https:\/\/www.blackbaud.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp","contentUrl":"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/blackbaud.webp","width":1200,"height":630,"caption":"Blackbaud"},"image":{"@id":"https:\/\/www.blackbaud.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blackbaud","https:\/\/x.com\/blackbaud","https:\/\/www.linkedin.com\/company\/blackbaud","https:\/\/www.youtube.com\/user\/blackbaudinc","https:\/\/www.instagram.com\/blackbaud"]}]}},"_links":{"self":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/news\/18059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/comments?post=18059"}],"version-history":[{"count":3,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/news\/18059\/revisions"}],"predecessor-version":[{"id":18076,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/news\/18059\/revisions\/18076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/media\/18075"}],"wp:attachment":[{"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/media?parent=18059"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/news-category?post=18059"},{"taxonomy":"news-topic","embeddable":true,"href":"https:\/\/www.blackbaud.com\/wp-json\/wp\/v2\/news-topic?post=18059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}