{"id":17835,"date":"2024-05-01T05:45:21","date_gmt":"2024-05-01T09:45:21","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=17835"},"modified":"2025-03-31T11:28:05","modified_gmt":"2025-03-31T15:28:05","slug":"royal-navy-royal-marines-charity","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/royal-navy-royal-marines-charity","title":{"rendered":"Royal Navy &#038; Royal Marines Charity with Blackbaud Raiser&#8217;s Edge NXT"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_a94cecdb4a5669779553a6a039d6b2fb\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">ROYAL NAVY &amp; ROYAL MARINES CHARITY<\/span><\/p>\n<h2>Increasing CRM Database Capabilities and Advancing Fundraising Growth<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/Royal-Navy-Royal-Marines-Charity-Customer-Spotlight-US-RENXT-Customer-Success-1.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1936\" height=\"1622\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/PHOTO-7-Aircraft-Carrier-HMS-Prince-of-Wales-Homecoming.jpeg\" class=\"img-fluid wp-post-image\" alt=\"An aircraft carrier -HMS Prince of Wales Homecoming\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/PHOTO-7-Aircraft-Carrier-HMS-Prince-of-Wales-Homecoming.jpeg 1936w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/PHOTO-7-Aircraft-Carrier-HMS-Prince-of-Wales-Homecoming-300x251.jpeg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/PHOTO-7-Aircraft-Carrier-HMS-Prince-of-Wales-Homecoming-1024x858.jpeg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/PHOTO-7-Aircraft-Carrier-HMS-Prince-of-Wales-Homecoming-768x643.jpeg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/PHOTO-7-Aircraft-Carrier-HMS-Prince-of-Wales-Homecoming-1536x1287.jpeg 1536w\" sizes=\"auto, (max-width: 1936px) 100vw, 1936px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                Europe                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_46953ead26253ef3a23399d5d755ac17\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_e06ff9834c59ba5da87fb33f8c062f8a\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">\u201c<span class=\"blue-highlight\">Blackbaud enables us to keep moving forwar<\/span>d and expanding the areas that we want to fundraise in. The answers and the support that we need are there.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Dawn Ingram            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Director of Fundraising , Royal Navy &#038; Royal Marines Charity<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_3dabde52f962ae7b74305721356809ee\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        By switching their CRM database to Blackbaud Raiser\u2019s Edge NXT\u00ae and creatively collaborating with Blackbaud specialists, the Royal Navy &#038; Royal Marines Charity is advancing fundraising growth\r\nneeded to achieve \u201ca world in which UK sailors, marines, and their families are valued and supported, for life.\u201d     <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_f923527a7e24fdd03b5c9159d0595c02\">\n            <p class=\"body-medium\">Knowing the hardship her mother faced growing up in children\u2019s homes drew Dawn Ingram to a career in philanthropy, and her work with the Royal Navy &amp; Royal Marines Charity (RNRMC) is especially relevant to Ingram as a former reservist whose father served with the British Army. \u201cI do personally understand those challenges and sacrifices that come with being in the services and why It\u2019s good to have a charity for support.\u201d<\/p>\n<p class=\"body-medium\">Ingram serves as the director of fundraising for RNRMC, which pursues a multi-faceted mission to care for older age veterans, improve relationships within naval families, assist those in time of need, help sailors and marines transition into civilian life, and improve morale of those serving and deployed. While the charity generates income in a variety of ways, annual donations are key and recently have reached \u00a32.6 million.<\/p>\n<p class=\"body-medium\">RNRMC elevated the capabilities of their CRM database and initiated a digital transformation of their fundraising practices when the charity adopted the leading fundraising software solution for nonprofits\u2014Blackbaud Raiser\u2019s Edge NXT. Now, four years later, Ingram\u2019s team is bolstering their capacity to support the UK\u2019s naval community through an even deeper partnership with Blackbaud\u2019s teams for customer success, professional services, and training.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_e1143228021fe166ea183e1697e097ed\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBlackbaud Raiser\u2019s Edge NXT provides a database and supporting capabilities specifically designed for charities to drive successful fundraising. That was a key factor in our decision to select Blackbaud.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Dawn Ingram            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Fundraising,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Royal Navy &#038; Royal Marines Charity                 <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_074633dc612d37908d339c01cec8009c\">\n            <h3>Choosing a CRM Built for Charities<\/h3>\n<p class=\"body-medium\">\u201cBlackbaud enables us to keep moving forward and expanding the areas that we want to fundraise in,\u201d Ingram explained. \u201cThe answers and the support that we need are there.\u201d<\/p>\n<p class=\"body-medium\">Ingram originally joined RNRMC as head of corporate partnerships as the charity realized they needed to replace \u201ca very clunky\u201d fundraising software system and database that required repetitive manual work and didn\u2019t allow them the flexibility and flow they needed to best steward supporters and boost donations as the charity grew in scope.<\/p>\n<p class=\"body-medium\">As RNRMC narrowed the replacement options in 2019, Ingram knew using a CRM platform originally designed for sales\u2014and not the unique work of fundraising\u2014wouldn\u2019t help the organization achieve its ambitious goals. She\u2019d used a CRM like this in a previous role and knew the difficulty it created for herself and her team. By comparison when she previously used Blackbaud Raiser\u2019s Edge NXT at another charity, she became a fan of the software, which she found to be intuitive and user-friendly with accessible training.<\/p>\n<p class=\"body-medium\">\u201cBlackbaud Raiser\u2019s Edge NXT provides a database and supporting capabilities specifically designed for charities to drive successful fundraising. That was a key factor in our decision to select Blackbaud,\u201d Ingram said.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_af812ff26f4ca93a3b03520b434fb6ec\">\n            <h3>Collaborating on Best Practices and Data Health<\/h3>\n<p class=\"body-medium\">RNRMC\u2019s fundraising team switched their database over to Raiser\u2019s Edge NXT during a stretch of challenges that included COVID-19, furloughs, and staffing changes. Pressing ahead in partnership with their Blackbaud Customer Success manager, Ingram has led her team to adopt more of Raiser\u2019s Edge NXT\u2019s time-saving automated workflows, while also pursuing impactful data health projects with a Blackbaud professional services consultant.<\/p>\n<p class=\"body-medium\">While many charities wind up with duplicate database entries for supporters, RNRMC is especially susceptible to the problem, as many of the charity\u2019s supporters are sailors and Marines who see changes in rank and address as their careers advance.<\/p>\n<p class=\"body-medium\">Working with Blackbaud, RNRMC identified 30% of entries in their supporter database as duplicates. With their removal, the database is becoming more efficient and reliable, allowing fundraisers to better steward constituents by using the most up-to-date titles and contact information available.<\/p>\n<p class=\"body-medium\">Another win that boosted revenue by a full percentage point came as RNRMC captured additional Gift Aid funding from the UK government that the charity was still eligible to apply for based on Gift Aid declarations made by donors. At the same time, their Blackbaud professional services consultant helped RNRMC fine-tune their processes to maximize captured Gift Aid contributions moving forward.<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_a46a476bf31dfef30d7da05e968a46f8\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>30%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    of supporter database listings identified as duplicates during data health project with Blackbaud                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_a72dc278fcfe14bfce6c87d3c9a36471\">\n            <h3>Game-changing Capabilities and Support<\/h3>\n<p class=\"body-medium\">RNRMC has made added progress with new features from Blackbaud, Ingram said, including the latest generation of \u201cgame-changing\u201d online donation forms that seamlessly flow from their website to their database. As her team at RNRMC updates legacy websites for planned giving and expands the number of funds they manage in collaboration with key frontline charities, they stand to benefit even more from the integrated technology provided by Blackbaud Merchant Services.<\/p>\n<p class=\"body-medium\">In addition to the support they\u2019ve received from their Blackbaud Customer Success manager and their Blackbaud professional services consultant, Ingram credits the accessible training package from Blackbaud University for allowing her team to fully tap into the power and possibilities provided by Blackbaud. \u201cThe Blackbaud team is constantly keeping us up to date. We always have someone to ask if we\u2019re not sure about the right solution.\u201d<\/p>\n<p class=\"body-medium\">That synergy has led another RNRMC staff member to move from a role in fundraising to database lead, with strategic momentum that continues to grow, Ingram said. \u201cWe\u2019ve really pushed everything forward the past year through our partnership with Blackbaud.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/Royal-Navy-Royal-Marines-Charity-Customer-Spotlight-US-RENXT-Customer-Success.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/RBRMC_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/RBRMC_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/RBRMC_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Royal Navy &#038; Royal Marines Charity <\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_422730de98814996d0a08f768030fbff\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/RBRMC_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/RBRMC_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/RBRMC_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Grantmaking                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Royal Navy &#038; Royal Marines Charity with Blackbaud Grantmaking<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/royal-navy-royal-marines-charity-grantmaking\">Royal Navy &#038; Royal Marines Charity <\/a>\n    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src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/SeedSavers_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/SeedSavers_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/SeedSavers_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Seed Savers Exchange<\/h5>\n                            <\/div>\n                            <a 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