{"id":17677,"date":"2024-04-30T09:23:02","date_gmt":"2024-04-30T13:23:02","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=17677"},"modified":"2025-03-31T11:28:38","modified_gmt":"2025-03-31T15:28:38","slug":"crowe-llp","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/crowe-llp","title":{"rendered":"Crowe LLP"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_d816633f454a72e781e144efedaaffbf\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">CROWE LLP<\/span><\/p>\n<h2>Crowe Employee Engagement on the Rise Following Implementation of Purpose-Built Software<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Crowe-LLP-Customer-Spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/PHOTO-1-CroweCares-12-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/companies.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Companies                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_5c3cc3fc741deed9c1c14c968db1e6be\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_e93cc55560610bf8ecc1cc56c17e0d0e\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\"><span class=\"blue-highlight\">I geek out over YourCause from Blackbaud<\/span> and the tools it has given me to make my work life easier.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Jacquelyn Hood            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Purpose &#038; Sustainability Manager, Crowe LLP<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_b06ebcb116b5b4849529013887c440be\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Crowe LLP went big when presenting their employees with the firm\u2019s refreshed purpose and\r\nvalues, bringing them to life with a new Stewardship Portal powered by Blackbaud\u2019s YourCause\u00ae CSRconnect\u00ae. The firm\u2019s Purpose &#038; Sustainability team harnessed the platform to create and manage Crowe\u2019s Give Back Bucks initiative and their company-wide Crowe Cares Volunteering Day. By the fourth year, 96% of Crowe\u2019s employees had engaged with the Stewardship Portal, as Crowe also streamlined their community investments and grant application flows using YourCause\u00ae GrantsConnect\u00ae.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_2e51cc7dfedbe238ab608ccb6a9010aa\">\n            <p class=\"body-medium\">Crowe LLP has grown from a two-person firm into \u201cone of the top accounting, consulting, and technology firms in the U.S., serving clients globally,\u201d and they\u2019ve proudly done it \u201cthrough a foundation based on values.\u201d<\/p>\n<p class=\"body-medium\">Those values were on full display during the firm\u2019s first annual Crowe Cares Day, as Crowe shut down operations to allow employees in 40 offices across the U.S. and at overseas locations the opportunity to volunteer for causes in their local communities. More than 5,000 Crowe professionals\u201475% of the firm\u2019s workforce\u2014took part.<\/p>\n<p class=\"body-medium\">\u201cIn one day, we collected 20,500 plus volunteer hours,\u201d explained Purpose &amp; Sustainability Manager Jacquelyn Hood, \u201cmaking a direct impact to the 110 organizations where we volunteered at.\u201d<\/p>\n<p class=\"body-medium\">How did their small but mighty Purpose &amp; Sustainability team at Crowe\u2019s foundation pull it off? \u201cI want to first give kudos to the YourCause CSRconnect tool,\u201d Hood said, \u201cbecause that really helped enable our success for this event.\u201d<\/p>\n<p class=\"body-medium\">YourCause CSRconnect is an intuitive software platform that keeps employees engaged in an organization\u2019s volunteering and giving initiatives, mobilizing them for maximum impact. When paired with Blackbaud\u2019s YourCause GrantsConnect platform\u2014which Crowe used to donate $650,000 in grants to organizations helped on Crowe Cares Day\u2014it can be even more powerful.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_8176caf705dff056df164f5ed2d1caf5\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cWe want our people to know to go to our Stewardship Portal for everything related to being good stewards in their communities.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Crystal Adams            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Associate Director of Purpose &#038; Sustainability,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Crowe LLP                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_9ce6db0d4ce380ca440b57717c6c72e4\">\n            <h3>Launching Their Powerful Stewardship Portal<\/h3>\n<p class=\"body-medium\">\u201cI geek out over YourCause from Blackbaud and the tools it has given me to make my work life easier,\u201d Hood said.<\/p>\n<p class=\"body-medium\">Her team\u2019s YourCause success story began about two years before the first Crowe Cares Day as they worked closely with their marketing and communications colleagues to roll out their refreshed core purpose\u2014Shaping Your Better Tomorrow Together Today\u2014and values of Care, Trust, Courage, and Stewardship.<\/p>\n<p class=\"body-medium\">The rollout synced with their official launch of CSRconnect. With the flexibility to whitelabel the platform, they presented it to the firm as Crowe\u2019s \u201cStewardship Portal.\u201d \u201cWe want our people to know to go to our Stewardship Portal for everything related to being good stewards in their communities,\u201d explained Associate Director of Purpose &amp; Sustainability Crystal Adams.<\/p>\n<p class=\"body-medium\">During a companywide live webinar, Crowe\u2019s CEO and COO introduced the refreshed purpose and values along with the Stewardship Portal, Crowe\u2019s new Give Back Bucks campaign, and a summer volunteering event that the firm would continue to build on.<\/p>\n<p class=\"body-medium\">At the start, the Give Back Bucks campaign provided each employee the opportunity to donate to a nonprofit of their choice with a $250 matching donation from Crowe. The \u201cbucks\u201d donated through the Stewardship Portal totaled $851,250 in the first year and grew to $920,000 the second when the donation offer was renewed.<\/p>\n<p class=\"body-medium\">Similarly, the number of employees registered in the Stewardship Portal started strong at 85% within just two weeks of launch, grew to 88% the second year, and has continued to grow as high as 96% into the fourth year as giving and volunteer opportunities have expanded.<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_451e7abb55435335d842d5655beaf0de\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>96% of employees<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    have engaged with Crowe\u2019s Stewardship Portal                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_bb4bf3e0865ff166f27c3544e7c549ae\">\n            <h3>Extending the Team\u2019s Reach<\/h3>\n<p class=\"body-medium\">YourCause CSRconnect and the platform\u2019s CSR Help Center provide a variety of features that Adams and Hood have come to rely on. That includes a library of how-to videos, email templates, homepage pop-ups, and other engagement elements. Plus, the platform provides an intuitive reporting tool with a built-in data hub capable of providing dashboard insights at a companywide level and for Crowe\u2019s individual offices.<\/p>\n<p class=\"body-medium\">\u201cThe YourCause CSRconnect reporting tool is easy to use and allows us to collect data and gather insights,\u201d Hood said while demonstrating the platform.<\/p>\n<p class=\"body-medium\">CSRconnect helped make the companywide Crowe Cares Day a reality in their third year by empowering the team to fold in \u201cstewardship ambassadors\u201d who helped organize hundreds of volunteer events. \u201cWe extended the reach of our team with our stewardship ambassadors\u2014 individuals in each office who lead our volunteer and giving initiatives,\u201d Hood explained.<\/p>\n<p class=\"body-medium\">They taught the ambassadors how to use the Stewardship Portal, while giving them access to templates, graphics, and other resources, and then rewarded them with special brand apparel and recognition from Crowe\u2019s C-suite. The ability to tap a select group of ambassadors with \u201csuper admin rights\u201d was \u201cextremely helpful to us,\u201d Hood said.<\/p>\n    <\/section>\n\n\n<p style=\"font-style:normal;font-weight:700\">INAUGURAL CROWE CARES DAY<\/p>\n\n\n<section class=\"lede-stat\" id=\"lede-stat-block_247b19d757cb2e1a03e6e00db00c8bd3\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>20,500+<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    volunteer hours                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>75%<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                     of employees participated                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>110<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    organizations helped                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-6\">\n                    <div class=\"lede-stat__item lede-stat__item-multiple\">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>$650,000<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    in grants awarded                                <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_774a3d3831b4ba86a4f9acddae6c82c2\">\n            <h3>Synergy with Integrated Grants Software<\/h3>\n<p class=\"body-medium\">Data available through CSRconnect about what causes are important to Crowe\u2019s employees can help the Purpose &amp; Sustainability team plan future volunteering and giving initiatives. The team is also expanding its use of GrantsConnect.<\/p>\n<p class=\"body-medium\">\u201cWe initially used it to process grants,\u201d Hood said, \u201cbut now we are also using it to help facilitate our local office community impact and sponsorship budgets.\u201d<\/p>\n<p class=\"body-medium\">The integration of GrantsConnect and CSRconnect provides Crowe with a consolidated one-stop-shop for community impact. For example, when considering an organization for a grant, the team can call up Crowe\u2019s past employee giving and volunteering support for the organization, to help guide their decisions.<\/p>\n<p class=\"body-medium\">\u201cThe type and quality of data we can gather from CSRconnect and GrantsConnect together is a big advantage. We work with accountants, so data is important, and having data-driven insights allows us to make strategic decisions to enhance and grow our programs. It also gives the data we need for fact-based storytelling to share our successes with our firm leaders, employees, and communities,\u201d said Adams and Hood.<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Crowe-LLP-Customer-Spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Crowe_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Crowe_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Crowe_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Crowe LLP<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-yourcause-csrconnect\">\n                                                    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class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/prime-therapeutics250x250.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/prime-therapeutics250x250-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Corporate Social Responsibility (CSR)                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Prime<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/prime\">Prime<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/amerihealthcaritas_taglinergb.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/amerihealthcaritas_taglinergb.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/amerihealthcaritas_taglinergb-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Corporate Social Responsibility (CSR)                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>AmeriHealth Caritas<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/amerihealth-caritas\">AmeriHealth Caritas<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/vizient-r-250x250-1.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/vizient-r-250x250-1.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/vizient-r-250x250-1-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Corporate Social Responsibility (CSR)                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Vizient<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/vizient\">Vizient<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_339089ff7774e98e8b4b5c227f584902\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div 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