{"id":17674,"date":"2024-04-30T11:32:25","date_gmt":"2024-04-30T15:32:25","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=17674"},"modified":"2025-03-31T11:28:21","modified_gmt":"2025-03-31T15:28:21","slug":"university-of-maryland","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/university-of-maryland","title":{"rendered":"University of Maryland"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_eb1961f54f5ac2cd206e210fc4db8737\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">UNIVERSITY OF MARYLAND<\/span><\/p>\n<h2>UMD Optimizes Fundraising with Strategic, Performance-Driven Software<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/University-of-Maryland-Customer-Spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/MainAdmin_10162012_0386-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_d2d8136e5a25e21d8384c7c1e32c6fa4\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_0499d4d78932b6cba60ec9faffdc3490\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">We needed the ability to predict fundraising attainment and track gift officer efficiencies over several years at a time.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Jim Harris            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Vice President for University Relations, University of Maryland <\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_cbdd935a6182e22f22bf6708b6d49c26\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            OVERVIEW        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The University of Maryland advancement team reached fundraising levels that demanded greater sophistication for continued accountability and increased success. They found the answer in Blackbaud Fundraiser Performance Management\u2122, which is providing the structure and capabilities they needed to transform the way they work.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_52d8b3166a6f1340dfa2b082c4f722ea\">\n            <p class=\"body-medium\">Established in 2000, the University of Maryland College Park Foundation is dedicated to managing and investing assets to support the University of Maryland. Since its inception, the foundation has significantly contributed to the university\u2019s growth and global recognition as a leading public research institution and pioneer in entrepreneurship and innovation.<\/p>\n<p class=\"body-medium\">To better manage its 16 fundraising units and become a more transparent and professional advancement operation, UMD implemented Blackbaud Fundraiser Performance Management in 2019. Since its implementation, the advancement has grown from a 3-year average of $178 million a year organization to an average $234 million a year fundraising operation.<\/p>\n<p class=\"body-medium\">\u201cWe lacked a sophisticated tool to manage our fundraising operations, and while we had metrics, they were not displayed in an accessible way, which led to a lack of accountability,\u201d said Jim Harris, vice president for University Relations. \u201cFundraiser Performance Management has allowed us to be more strategic in our efforts, as well as ensures that gift officers are accurately setting and achieving their goals.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_5df404ae3989f4bbdf8f929ac8a21d1f\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThe autonomy that our gift officers are given with Fundraiser Performance Management is incredibly valuable. It provides coaching tools for managers and a framework for evaluations, making operations more intentional.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Eve Pomerantz            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Program Director for University Development,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University of Maryland                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_fe071ab10c78b5e8a5e4e8dc5be4d0eb\">\n            <h3>A Framework for Gift Officers to Succeed<\/h3>\n<p class=\"body-medium\">Fundraiser Performance Management enables organizations to measure and optimize fundraising performance with standardized reporting across quarters, years, and campaigns. It also supports positive portfolio churn and as a result of having optimized portfolios, sets gift officers up for success.<\/p>\n<p class=\"body-medium\">\u201cWe needed the ability to predict fundraising attainment and track gift officer efficiencies over several years at a time,\u201d said Harris. \u201cFundraiser Performance Management resolved this challenge, and we now have far greater informed attainment projections and goal setting, as well as greater optimization of portfolios.\u201d<\/p>\n<p class=\"body-medium\">Program Director for University Development Eve Pomerantz explained that Fundraiser Performance Management is used throughout the advancement team. Its annual giving team leverages the software to analyze appeals, segment donors, and report on their performance. \u201cThe autonomy that our gift officers are given with Fundraiser Performance Management is incredibly valuable,\u201d she said. \u201cIt provides coaching tools for managers and a framework for evaluations, making operations more intentional.\u201d<\/p>\n    <\/section>\n\n<section class=\"lede-stat\" id=\"lede-stat-block_7b8fe3920e492dfce467a12051490aa3\">\n            <div class=\"lede-stat__wrapper\">\n            <div class=\"row\">\n                            <div class=\"col-12 \">\n                    <div class=\"lede-stat__item \">\n                                                <div class=\"lede-stat__item-stat\">\n                            <h3>\n                                <mark>31% increase<\/mark>\n                            <\/h3>\n                        <\/div>\n                                                    <div class=\"lede-stat__item-context\">\n                                <p class=\"body-large\">\n                                    in average annual fundraising                                 <\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_523618fe5a6f241d64266f85daa37837\">\n            <h3>Smart Tools for Savvy Teams<\/h3>\n<p class=\"body-medium\">Leadership and managers use proposal data to strategically plan seating charts for presidential level events. They use Fundraiser Performance Management to keep track of processed gifts by tagging proposals to easily identify who the gift was planned for and which gift officer it should be attributed. Gift officers, especially new staff, also leverage Fundraiser Performance Management for discovery work.<\/p>\n<p class=\"body-medium\">The prospect research team uses Fundraiser Performance Management extensively. They ensure the cleanliness of proposal data and assist gift officers in pulling or requesting lists. Managers can easily review all asks, check the most recent contact report, and compare the capacity on file to the ask amount. Even the alumni association leverages the data and constituent data for their events. \u201cWe leverage Fundraiser Performance Management across almost every area of focus throughout our advancement operation now,\u201d said Pomerantz.<\/p>\n<p class=\"body-medium\">The amount of transparency and feedback for coaching gift officers has proven invaluable for the University of Maryland. \u201cAs we enter our next comprehensive capital campaign, we know Fundraiser Performance Management will make a significant impact on our fundraising efforts,\u201d said Harris. \u201cWe\u2019re looking forward to leveraging its major giving predictive modeling against additional wealth screening data and additional ratings to optimize our gift officer portfolios.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_cd10062eb98ed9130ccccbd2298db007\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cWe leverage Fundraiser Performance Management across almost every area of focus throughout our advancement operation now.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Eve Pomerantz            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Program Director for University Development,                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    University of Maryland                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/University-of-Maryland-Customer-Spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/UMD_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/UMD_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/UMD_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>The University of Maryland<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-maryland\">\n                                                    Blackbaud Fundraiser Performance Management                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            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13.57c.11.283.315.52.58.67l-2.91-13.12ZM39.32 63.07a1.37 1.37 0 0 0 1.18-.6l6-8.7a.773.773 0 0 1 .15-.16l-5.35-1.89-1.98 11.35ZM72.989 11.15l-56.67 28.22a1.37 1.37 0 0 0-.06 2.43l19.87 7 30.1-28.3-24.65 30.22 23.14 8.17a1.37 1.37 0 0 0 1.32-1.1l9-45.15a1.389 1.389 0 0 0-2.05-1.49Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M0 0h76v76H0z\"\/><\/clipPath><\/defs><\/svg>                        <\/div>\n                        <p class=\"body-large\">\n                                                            <h2>Thank you for your inquiry.<\/h2>\n<p class=\"body-large\">A Blackbaud representative will be in touch with you shortly.<\/p>\n<h3>Prefer to chat now?<\/h3>\n<p class=\"body-large\"><a href=\"https:\/\/www.blackbaud.com\/training-support\/chat\">Click here<\/a> if you&#8217;d like to speak directly to a Blackbaud representative, today.<\/p>\n                                                    <\/p>\n                    <\/div>\n                <\/div>\n            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