{"id":17248,"date":"2024-04-08T11:04:42","date_gmt":"2024-04-08T15:04:42","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=news&#038;p=17248"},"modified":"2024-04-08T11:37:55","modified_gmt":"2024-04-08T15:37:55","slug":"blackbaud-institute-shares-spotlight-on-2023-trends-in-giving","status":"publish","type":"news","link":"https:\/\/www.blackbaud.com\/newsroom\/article\/blackbaud-institute-shares-spotlight-on-2023-trends-in-giving","title":{"rendered":"Blackbaud Institute Shares Spotlight on 2023 Trends in Giving"},"content":{"rendered":"<p style=\"text-align: center;\"><i><span data-contrast=\"none\">Based on Blackbaud\u2019s Robust Philanthropic Data Set, the Blackbaud Institute Shares New Insights on Last Year\u2019s Giving Trends and What Fundraisers Should Know for 2024<\/span><\/i><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Charleston, S.C. (April 8, 2024)<\/span><\/b> <span data-contrast=\"none\">\u2014 The Blackbaud Institute, a research lab at <\/span><a href=\"http:\/\/www.blackbaud.com\/\"><span data-contrast=\"none\">Blackbaud<\/span><\/a><span data-contrast=\"none\"> (NASDAQ: BLKB), the leading provider of software for powering social impact, today released new insights from Blackbaud\u2019s unmatched philanthropic dataset in its <\/span><a href=\"https:\/\/institute.blackbaud.com\/asset\/2023-trends-in-giving-spotlight\/?utm_medium=pr&amp;utm_source=newswire&amp;utm_campaign=BBI-CHARITYGIV-TL-24-US\"><span data-contrast=\"none\">2023 Trends in Giving Spotlight<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<p><span data-contrast=\"none\">The Blackbaud Institute gives social impact professionals data to understand broader industry trends, benchmark success and take fundraising to new levels. This new series of quarterly spotlights will draw from Blackbaud\u2019s data and insights on charitable giving, nonprofit business operations, corporate social responsibility and more. The current spotlight provides a round-up of the charitable giving trends that defined 2023 and a look at the past five years, with tips on how organizations can make the most of this year.<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cLooking back at the past year in fundraising, the trend that jumps out is stability,\u201d said Carrie Cobb, chief data officer, Blackbaud. \u201c2023 can be seen as a bookend to a historic five-year story of charitable giving, with generosity remaining durable and today\u2019s giving levels sustaining well above their pre-pandemic norms.\u201d<\/span><\/p>\n<p><b><span data-contrast=\"none\">Key Findings:\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n<ul>\n<li><em><strong>Giving remains resilient.\u202f<\/strong><\/em>\n<ul>\n<li>For average year-over-year changes normalized at the organization level, the 5-year compound annual growth rate of 1.79% illustrates a solid upward trend felt across the nonprofit sector, with giving at the average organization remaining well above pre-pandemic levels.<\/li>\n<\/ul>\n<\/li>\n<li><em><strong>Online Giving continues to make gains.\u202f <\/strong><\/em>\n<ul>\n<li>The percentage of charitable giving donated through online sources rose from almost 8% in 2022 to over 12% for the average organization in 2023.<\/li>\n<li>This increase was felt across organization sizes and subsectors, but small organizations (revenue below $1M) lead the pack with nearly 17% of the average organization\u2019s donations coming from online sources, and online giving as a whole increasing by 1.5% for the average organization.<\/li>\n<\/ul>\n<\/li>\n<li><em><strong>Environmental causes\u2014a favorite for Millennials and Gen Z \u2014saw a strong 2023.\u00a0 <\/strong><\/em>\n<ul>\n<li>The three subsectors in which the average organization saw the largest increases in charitable giving in 2023 were:\u202fEnvironmental Organizations (+3.8%), Animal Welfare Organizations (+1.4%) and Medical Research (+1.3%).<\/li>\n<li>These are also top causes for Millennials and Gen Zers. As the percentage of giving from online sources rises, optimizing online donation forms will make giving easier for Millennial and Gen Z donors.\u202fGen Z donors report using an organization\u2019s website to donate at nearly twice the rate assumed by fundraising professionals.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17251 size-medium\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1-300x300.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1-1024x1024.png 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1-150x150.png 150w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1-768x768.png 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1-1536x1536.png 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/Blackbaud-Institute_2023-Trends-in-Giving_5-Year-Waterfall_CAGR-1.png 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-contrast=\"none\">More insights can be accessed in the full <\/span><a href=\"https:\/\/institute.blackbaud.com\/asset\/2023-trends-in-giving-spotlight\/?utm_medium=pr&amp;utm_source=newswire&amp;utm_campaign=BBI-CHARITYGIV-TL-24-US\"><span data-contrast=\"none\">Blackbaud Institute Spotlight<\/span><\/a><span data-contrast=\"none\">. All Blackbaud Institute resources are offered for free, as part of Blackbaud\u2019s commitment to accelerating social impact.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">About Blackbaud Institute<\/span><\/b><br \/>\n<span data-contrast=\"none\">The Blackbaud Institute develops leading-edge research and convenes expert voices to equip the social impact community with knowledge, insight, and confidence. The Blackbaud Institute draws from Blackbaud\u2019s data set, the most comprehensive in the social impact community. In addition, the Institute facilitates public research studies to drive original qualitative and quantitative insight. Our research agenda is grounded in a commitment to topics that social impact organizations can apply immediately to better understand, benchmark, and improve their essential business operations. We are guided by our commitment to the social impact sector to provide timely, transparent, and well-rounded research that is free to access. From how organizations run to how donors give, we\u2019re 100% focused on research and resources for this sector.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">About Blackbaud<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud\u2019s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over $100 billion raised, granted or managed through Blackbaud platforms every year, Blackbaud\u2019s solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek\u2019s list of America\u2019s Most Responsible Companies, Quartz\u2019s list of Best Companies for Remote Workers, and Forbes\u2019 list of America\u2019s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at<\/span> <a href=\"http:\/\/www.blackbaud.com\/\"><span data-contrast=\"none\">www.blackbaud.com<\/span><\/a><span data-contrast=\"none\"> or follow us on <\/span><a href=\"https:\/\/twitter.com\/blackbaud\"><span data-contrast=\"none\">X\/Twitter<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.linkedin.com\/company\/blackbaud\/\"><span data-contrast=\"none\">LinkedIn<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.instagram.com\/blackbaud\/\"><span data-contrast=\"none\">Instagram<\/span><\/a><span data-contrast=\"none\"> and <\/span><a href=\"https:\/\/www.facebook.com\/blackbaud\/\"><span data-contrast=\"none\">Facebook<\/span><\/a><span data-contrast=\"none\">.<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Media Inquiries<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335559739&quot;:20}\"><br \/>\n<\/span><a href=\"mailto:media@blackbaud.com\"><span data-contrast=\"none\">media@blackbaud.com<\/span><\/a><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><b><span data-contrast=\"none\">Forward-looking Statements<\/span><\/b><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;335559739&quot;:20}\"><br \/>\n<\/span><span data-contrast=\"none\">Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC\u2019s website at www.sec.gov or upon request from Blackbaud&#8217;s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Blackbaud Institute, a research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, today released new insights from Blackbaud\u2019s unmatched philanthropic dataset in its 2023 Trends in Giving Spotlight<\/p>\n","protected":false},"author":17,"featured_media":17286,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"news-category":[480],"news-topic":[],"class_list":["post-17248","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blackbaud Institute Shares Spotlight on 2023 Trends in Giving - 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