{"id":16333,"date":"2024-02-07T12:31:30","date_gmt":"2024-02-07T17:31:30","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=news&p=16333"},"modified":"2025-07-29T15:18:13","modified_gmt":"2025-07-29T19:18:13","slug":"blackbaud-to-bring-powerful-new-capabilities-to-raisers-edge-nxt","status":"publish","type":"news","link":"https:\/\/www.blackbaud.com\/newsroom\/article\/blackbaud-to-bring-powerful-new-capabilities-to-raisers-edge-nxt","title":{"rendered":"Blackbaud to Bring Powerful, New Capabilities to Raiser\u2019s Edge NXT\u00ae"},"content":{"rendered":"

Through Connected Systems, Blackbaud is Helping Social Impact Organizations Grow Their Donor Base and Raise More Funds<\/span><\/i>\u00a0<\/span><\/p>\n

Charleston, S.C. (February 7, 2024)<\/span><\/b> \u2014 <\/span>Blackbaud<\/span><\/a> (NASDAQ: BLKB), the leading provider of software for powering social impact, today announced it is bringing new capabilities to Blackbaud Raiser\u2019s Edge NXT\u00ae. These capabilities will enable social impact organizations to grow their donor base and funds with Optimized Donation Forms, harness the power of predictive analytics with Prospect Insights, and use AI to generate donor acknowledgment. These enhancements further support Blackbaud\u2019s <\/span>Intelligence for Good\u00ae<\/span><\/a> strategy.\u00a0<\/span><\/p>\n

\u201cWe are connecting our systems of engagement, systems of record and systems of intelligence to give customers CRM software that delivers more value than ever before,\u201d said Sudip Datta, chief product officer, Blackbaud. \u201cThis deep integration between our systems enables us to surface intelligence in our products like no other company in social impact. It gives our customers new ways to find, reach and engage donors, which ultimately helps them reach their missions and change the world, and the best part is that these connected features eliminate the need for multiple point tools, thereby saving dollars for our customers.\u201d<\/span><\/p>\n

At bbcon 2023, Blackbaud <\/span>introduced its vision<\/span><\/a> for connected systems and the company\u2019s intention to move beyond individual products to deliver integrated experiences that put the most useful information and insights at the fingertips of users, connecting them seamlessly with their stakeholders. These latest integrations within Raiser\u2019s Edge NXT deliver on that vision, adding even more capability to Blackbaud\u2019s robust philanthropic database software.<\/span><\/p>\n

Optimized Donation Forms<\/span><\/b>
\n<\/span>Starting in mid-February, U.S. Raiser\u2019s Edge NXT customers can take advantage of Blackbaud\u2019s Optimized Donation Forms, with availability coming soon across Blackbaud fundraising solutions. These forms offer flexibility in handling processing costs and leverage intelligence and optimization for higher conversion rates and higher average transactions, with native integration to Blackbaud\u2019s payment processing software and Raiser\u2019s Edge NXT. In the early access program, these forms have helped Blackbaud customers raise more money, save time on administrative tasks and reduce processing costs.<\/span><\/p>\n

Prospect Insights<\/span><\/b>
\n<\/span>With Prospect Insights included within Raiser’s Edge NXT, the CRM software will automate in-app intelligence related to major giving likelihood and capacity, and then prescribe actions related to portfolio management and donor outreach.\u00a0<\/span><\/p>\n

This gives small and mid-size organizations the ability to:<\/span>\u00a0<\/span><\/p>\n