{"id":15147,"date":"2023-12-14T17:49:17","date_gmt":"2023-12-14T22:49:17","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=15147"},"modified":"2025-03-31T11:59:31","modified_gmt":"2025-03-31T15:59:31","slug":"longwood-university","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/longwood-university","title":{"rendered":"Longwood University"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_41bd37ed7469a4778711e6200712baed\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">LONGWOOD UNIVERSITY<\/span><\/p>\n<h2>Leveraging AI Tools Within Raiser&#8217;s Edge NXT to Boost Gift Sizes and Supporter Engagement<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Longwood-Univ_CS_final.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-scaled.jpg\" class=\"img-fluid wp-post-image\" alt=\"Students in graduation gowns hug at Longwood University commencement.\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-scaled.jpg 2560w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-300x200.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-1024x683.jpg 1024w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-768x512.jpg 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-1536x1024.jpg 1536w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/commencement-MJ-1-82-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/higher-ed.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Higher Education Institutions                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_0b5dead887173d7579696a5efc9e0c70\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_05bc6e0f7509694b51928f2de90c9a4a\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-large\">With just a click of my mouse, I can use data to explain why someone should be removed entirely or better prioritized. Prospect Insights Pro makes us all more efficient.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Leah Payne            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Director of Prospect Management &#038; Research, Longwood University<\/i>            <\/div>\n            <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_08b04eb3acf3bd3070e9cc8ccb1af888\">\n            <p class=\"body-medium\">Founded in 1839, Longwood University is rich with tradition, where a beautiful campus and committed faculty inspire students to become citizen leaders and establish valuable and meaningful connections. Director of Prospect Management &amp; Research Leah Payne shared her enthusiasm about a new artificial intelligence tool offered within Blackbaud Raiser\u2019s Edge NXT\u00ae. Prospect Insights Pro uses powerful predictive modeling to deliver prescriptive actions in-app and guide organizations to larger gifts and more engaged supporters.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_fde5898a86489d55af317a13a03301e5\">\n            <h3>Saving Hours of Work<\/h3>\n<p class=\"body-medium\">Since adopting Prospect Insights Pro, the staff has realized significant time savings thanks to automated, prescriptive recommendations provided by the software. \u201cA tool like Prospect Insights Pro would\u2019ve saved me hours of work when I was tasked with building our director of donor impact\u2019s portfolio,\u201d said Payne. \u201cIt makes the process of adding and removing prospects to portfolios much more efficient because I can easily identify those we may have missed and remove low likelihood prospects to support portfolio churn.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_e60763966e560bd5dabb11ca397c0393\">\n            <h3>Prioritizing Prospects Efficiently<\/h3>\n<p class=\"body-medium\">Payne uses Prospect Insights Pro to build and refine portfolios for new gift officers who have received an established portfolio based on their predecessor\u2019s history with the organization. \u201cI no longer have to run additional queries and pull reports because the prescriptive recommendations based on our internal coding tell us who\u2019s the most likely to give,\u201d she said. \u201cWith just a click of my mouse, I can use data to explain why someone should be removed entirely or better prioritized. Prospect Insights Pro makes us all more efficient.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_38befb6cfd9ee9d7f45af872a7563ea1\">\n            <h3>Boosting Up Gift Officers<\/h3>\n<p class=\"body-medium\">Payne will also leverage the prescriptive recommendations for future fundraising challenges, such as the four-year \u201cLevelUp\u201d scholarship challenge in which donors would give more each year. \u201cProspect Insights Pro is a great tool when looking at a large group of potential donors,\u201d Payne said. \u201cThe data gives gift officers more confidence in their outreach, which will make them have a better experience. They will then be able to establish great relationships and cultivate those prospects into donors and move the donors up each year.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Longwood-Univ_CS_final.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/12\/Logo-250x-v1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Longwood University<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_2e060180873381a0720cb81d5d4199d2\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297.jpg 600w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-300x300.jpg 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/09\/imageedit_2_9822560297-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Texas Southern University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/texas-southern-university\">Texas Southern University<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/06\/UCC-Logo-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University College Cork<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-college-cork\">University College Cork<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/NWACC-Logo-250.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/NWACC-Logo-250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/NWACC-Logo-250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Financial Management                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>NorthWest Arkansas Community College Foundation<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/northwest-arkansas-community-college-foundation\">NorthWest Arkansas Community College Foundation<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div 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