{"id":14775,"date":"2023-11-16T16:35:33","date_gmt":"2023-11-16T21:35:33","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=14775"},"modified":"2025-06-17T15:34:48","modified_gmt":"2025-06-17T19:34:48","slug":"corewell-health","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/corewell-health","title":{"rendered":"Corewell Health"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_1e51c0a6e876c143c17647a4060c5348\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Corewell Health<\/span><\/p>\n<h2>Employing Enterprise-Grade Blackbaud Enterprise Fundraising CRM to Meet Growing Needs and Amplify Fundraising Success<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Corewell-Health-Customer-Spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"373\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Screenshot-2024-12-30-163801.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Screenshot-2024-12-30-163801.png 768w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Screenshot-2024-12-30-163801-300x146.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/healthcare-organizations.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Healthcare Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_cba38aa6255523ea4fa7229098a20196\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_9894a049695efd18816ad843fb37dcb7\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">It\u2019s the technology adapting to us<\/span> instead of us<br \/>\nadapting to the technology to be successful.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Greg Workman            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i> Director of Strategic Operations and Finance, Corewell Health<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_9bd2877fe3d5dfd67a8b0d128b469ba4\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        As Corewell Health grew to be Michigan\u2019s largest single-state health system\u2014with nearly $15 billion\r\nin annual revenue\u2014the leaders of the system\u2019s philanthropic foundation knew they needed to scale\r\nup with a CRM built to handle their more than 1 million constituents. As a long-time Blackbaud\r\ncustomer, leadership was already familiar with the power of the fundraising software. Based on\r\ntheir growing needs, they knew that the enterprise-grade capabilities of Blackbaud Enterprise Fundraising CRM would\r\nhelp them amplify the fundraising success they had already achieved with Blackbaud Raiser\u2019s Edge.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_2e537635b67636f930443067f021a99c\">\n            <h3>Foundation advances to enterprise-level CRM<br \/>\nto further grow health system\u2019s impact<\/h3>\n<p class=\"body-medium\">Since 1993, Corewell Health Foundation has been funded by the generosity<br \/>\nof donors to deliver \u201cpersonalized healthcare made simple, affordable, and<br \/>\nexceptional.\u201d Formerly known as Spectrum Health Foundation, the nonprofit<br \/>\nhealth system\u2019s fundraising network is made up of the Helen DeVos Children\u2019s<br \/>\nHospital Foundation and six community hospital foundations. Their mission is<br \/>\nto raise, oversee, and allocate funds to ensure that patients and their families<br \/>\nreceive the quality care they expect and deserve.<\/p>\n<p class=\"body-medium\">As Corewell Health evolved into a more complex organization with multiple<br \/>\nlocations, the foundation\u2019s leaders conducted a competitive analysis to<br \/>\ndetermine which CRM system could scale to meet these growing needs.<br \/>\nWith over 60 active users across multiple departments and locations, the<br \/>\nability to have a holistic view of constituents was crucial in the decisionmaking process. After carefully considering other CRM systems, they decided to migrate from Blackbaud Raiser\u2019s Edge to Blackbaud Enterprise Fundraising CRM, fundraising software for enterprise-level organizations.<\/p>\n<p class=\"body-medium\">\u201cWe wanted a 360-degree view of constituents and to truly operate in a<br \/>\nsingle environment with data and reports that we trust will drive our efforts<br \/>\nto deliver better outcomes,\u201d said Greg Workman, director of strategic<br \/>\noperations and finance. \u201cWe couldn\u2019t find anything on the market better<br \/>\nthan Blackbaud Enterprise Fundraising CRM.\u201d<\/p>\n<p class=\"body-medium\">Blackbaud Enterprise Fundraising CRM allows organizations to easily manage data privacy and<br \/>\nsecurity with advanced single-sign-on, multi-factor authentication, and<br \/>\npayment card industry compliance. Workman explained that Corewell<br \/>\nHealth is a very transparent organization and because he can actively<br \/>\nmanage who has access to what data, they can operate and collaborate<br \/>\nmore efficiently. \u201cWe\u2019re able to be more strategic, and it optimizes staff\u2019s<br \/>\nefforts because they aren\u2019t overwhelmed by data or reports that are<br \/>\nirrelevant to their work,\u201d he said.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_c3cff08ff1f6c226399cf58ff80b946b\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBlackbaud software makes it easier for us to bring people closer to Corewell Health and better steward our current constituents.\u201d <\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Greg Workman,            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Strategic Operations and Finance                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Corewell Health                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_d0a8671c1cab4efad74b23e56d6183b8\">\n            <h3>Deepening Connections to Increase Impact<\/h3>\n<p class=\"body-medium\">Corewell Health Foundation uses the direct marketing tools within Blackbaud<br \/>\nCRM to segment, track, and deliver communications for fundraising events<br \/>\nand giving days. While raising funds is important, the top goals for these<br \/>\nevents are engaging with donors, educating and creating awareness, and<br \/>\ndeepening connections with Corewell Health. The team uses Blackbaud Enterprise Fundraising CRM<br \/>\ndirect marketing tools to drive its digital strategy and gain insights into how<br \/>\nall their different efforts work in concert to increase engagement.<\/p>\n<p class=\"body-medium\">\u201cBlackbaud software makes it easier for us to bring people closer to Corewell<br \/>\nHealth and better steward our current constituents,\u201d said Workman. \u201cWe<br \/>\nhave a really lean team and Blackbaud Enterprise Fundraising CRM enables us to more effectively manage the core business functions because of the level of automation we\u2019re able to create.\u201d<\/p>\n<p class=\"body-medium\">Corewell Health strives to provide the best patient experience possible.<br \/>\nWith Blackbaud Enterprise Fundraising CRM at the heart of its foundation\u2019s fundraising operations, leadership can be more efficient with the funds allocated for philanthropy with it only costing them less than 20 cents to raise one dollar. \u201cWe\u2019re operationally more efficient because we place focus on what we can automate and use technology to foster collaboration amongst our team,\u201d said Workman. \u201cAnd because we can easily segment, target, and focus more on the high-value opportunities, we\u2019re achieving more support for our mission.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_4961f06a2f1eede0bfb38cb07677034a\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cWe\u2019re operationally more efficient because we place focus on what we can automate and use technology to foster collaboration amongst our team.<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Greg Workman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Strategic Operations and Finance                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Corewell Health                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_b6e4604ef060553c49d504210c9f15e0\">\n            <h3>Tailoring Technology to Drive Innovation<\/h3>\n<p class=\"body-medium\">Open REST APIs make it easy to develop applications and extensions to tailor<br \/>\nBlackbaud Enterprise Fundraising CRM to organizations\u2019 specific needs. Corewell Health leverages<br \/>\nthese APIs and has a robust integration via Epic, its patient platform, to<br \/>\nconnect and engage with constituents. \u201cThe openness of Blackbaud Enterprise Fundraising CRM<br \/>\nallows us to securely integrate with other software and customize it to our<br \/>\nspecific needs to drive innovation and advance our technology vision,\u201d said<br \/>\nWorkman. \u201cIt\u2019s the technology adapting to us instead of us adapting to the<br \/>\ntechnology to be successful.\u201d<\/p>\n<p class=\"body-medium\">Corewell Health also enables collaboration across different teams and brings<br \/>\ntogether disparate systems with Blackbaud Enterprise Fundraising CRM. Corewell Health leveraged<br \/>\nthe team at Omatic Software, part of the growing Blackbaud Marketplace,<br \/>\nto be their partner for custom development, largely focused on integrations.<br \/>\nAs with many hospital foundations, Corewell\u2019s IT resources are limited. To<br \/>\nreduce IT staff burdens and further expand and extend the capabilities<br \/>\nof Blackbaud Enterprise Fundraising CRM, leadership migrated the software to Blackbaud Cloud<br \/>\nOperations powered by Microsoft Azure. With the Blackbaud Cloud Portal,<br \/>\nadmin users can easily deploy customizations directly without additional IT<br \/>\nsupport, greatly reducing the burden on their IT team.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_8f70ce174677423b850949371841093c\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cAs a forwardthinking healthcare organization, we\u2019re constantly thinking about what other tools we should be using. And because of the open APIs, the possibilities are limitless.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Greg Workman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Strategic Operations and Finance                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Corewell Health                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Corewell-Health-Customer-Spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548.jpeg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548.jpeg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/170005896574968548-150x150.jpeg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Corewell Health Foundation<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-crm\">\n                                                    Blackbaud Enterprise Fundraising CRM                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_4e487205dfcfb9ac45620fa89b376b99\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/ducks250x250.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/ducks250x250.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/ducks250x250-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Ducks Unlimited<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/ducks-unlimited\">Ducks Unlimited<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/wu_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/wu_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/wu_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Western University<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/western-university\">Western University<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville.png\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville.png 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/u-of-louisville-150x150.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>University of Louisville<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/university-of-louisville\">University of Louisville<\/a>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n                <div class=\"row\">\n                    <div class=\"col-12\">\n                        <div class=\"related-customer-stories__all-link\">\n                            <a class=\"cta-text-arrow-underline\" href=\"\">See All Stories<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"final-plea final-plea--form final-plea--form-dark-blue-green\" id=\"final-plea-block_582f5f7f03ee772e26d7a0b599675104\">\n    <div class=\"diamond-container\">\n        <div class=\"container\">\n            <div class=\"stack-squares\">\n                <div class=\"smaller\"><\/div>\n                <div class=\"larger\"><\/div>\n            <\/div>\n    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