{"id":14733,"date":"2023-11-15T09:23:59","date_gmt":"2023-11-15T14:23:59","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=14733"},"modified":"2025-01-22T09:14:04","modified_gmt":"2025-01-22T14:14:04","slug":"washingtons-national-park-fund","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/washingtons-national-park-fund","title":{"rendered":"Washington\u2019s National Park Fund"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_3bee7a2dffd5e41696806d4db0faedf4\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Washington&#8217;s National Park Fund<\/span><\/p>\n<h2>Boosting Donations and Streamlining Daily Tasks with New Online Giving Form<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Washingtons-National-Park-Fund-Customer-Snapshot.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_10391d1a9032588f59c01b7e984c41cb\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_dd9df370642b40cf75a1c824d259b43e\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        After participating in a Blackbaud early-adopter program, Alex Day, director of marketing,\r\ncommunications and database with Washington\u2019s National Park Fund, shared her\r\nexcitement around the latest innovation being delivered in Blackbaud Raiser\u2019s Edge NXT.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_033d2c869fb6c63edf9786e4efc8748c\">\n            <h3>Optimizing New Tools<\/h3>\n<p class=\"body-medium\">Blackbaud\u2019s new Online Giving donation form can help organizations raise more by providing them the tools to build out their online giving experiences and associated website components. \u201cFor us, the real benefit is having a donation form that pops up and is visible over an existing web page on our website as an alternative option to the stand-alone standard form,\u201d said Day. \u201cWe want people to be landing on a page that feels like our platform, our website, even our domain, and that\u2019s exactly what this form does. Blackbaud\u2019s donation form gives us the brand credibility we want.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_99cddd50e485d684b51e53886c392b22\">\n            <h3>Simplifying Daily Work<\/h3>\n<p class=\"body-medium\">Blackbaud donation forms offer an intuitive donor experience that allows donors to give as they intend. The social media manager for Washington\u2019s National Park Fund tested the form and \u201cwas really impressed by how quick and<br \/>\neasy it was to navigate,\u201d Day said. Washington\u2019s National Park Fund relies on highly visual communications and marketing materials to highlight their panoramic cause. \u201cThe optimized forms reduce the steps needed to create a<br \/>\nreally cohesive, brand compliant, consistent, and compelling campaign donation page.&#8221;<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_0939487e3740e0e97e29e18afccec751\">\n            <h3>Increasing Future Conversions<\/h3>\n<p class=\"body-medium\">Using the Online Giving donation form for its fiscal year-end fundraising campaign, Washington\u2019s National Park Fund saw an 18% increase in donor conversion based on first interactions. Coupled with newly implemented engagement and fundraising strategies, Day was excited to see nearly 40% more donations\u2014and an increase in the number of firsttime donors\u2014through the Online Giving donation form compared to the standard donation form used in 2022.<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/Washingtons-National-Park-Fund-Customer-Snapshot.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/11\/washington-national-park-fund-e1700059052729.png\" class=\"img-fluid\" alt=\"\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Washington\u2019s National Park Fund<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n                            <a id=\"CSChat\" href=\"#\">\n                                Talk to Us                            <\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"related-customer-stories white-bg\" id=\"related-customer-stories-block_3b89fc0e3851f721507c7d3a2c29d2d0\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"related-customer-stories__heading\">\n                    <h2 class=\"h3\">More Stories Like This<\/h2>\n                <\/div>\n                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/Forest-Park-Forever-Logo-250x250-1.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/Forest-Park-Forever-Logo-250x250-1.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/05\/Forest-Park-Forever-Logo-250x250-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            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src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/SeedSavers_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/SeedSavers_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2024\/04\/SeedSavers_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Fundraising                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Seed Savers Exchange<\/h5>\n                            <\/div>\n                            <a class=\"related-customer-stories__card-content__link tag\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/seed-savers-exchange\">Seed Savers Exchange<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"col-12 col-lg-4 related-customer-stories__card\">\n                         \n                                <div class=\"related-customer-stories__card-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/microsoftteams-image-15.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/microsoftteams-image-15.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/microsoftteams-image-15-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                         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0-2.05-1.49Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M0 0h76v76H0z\"\/><\/clipPath><\/defs><\/svg>                        <\/div>\n                        <p class=\"body-large\">\n                                                            <h2>Thank you for your inquiry.<\/h2>\n<p class=\"body-large\">A Blackbaud representative will be in touch with you shortly.<\/p>\n<h3>Prefer to chat now?<\/h3>\n<p class=\"body-large\"><a href=\"https:\/\/www.blackbaud.com\/training-support\/chat\">Click here<\/a> if you&#8217;d like to speak directly to a Blackbaud representative, today.<\/p>\n                                                    <\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"top-square\"><\/div>\n    <div class=\"bottom-square\">\n        <div class=\"square-content\"><\/div>\n    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