{"id":14093,"date":"2023-10-10T13:26:13","date_gmt":"2023-10-10T17:26:13","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=14093"},"modified":"2025-09-29T13:41:17","modified_gmt":"2025-09-29T17:41:17","slug":"bone-health-osteoporosis-foundation","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/bone-health-osteoporosis-foundation","title":{"rendered":"Bone Health &#038; Osteoporosis Foundation"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_d9651fb20b7d7d50cf1d0278c755a544\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Bone Health &#038; Osteoporosis Foundation<\/span><\/p>\n<h2>Improving Constituent Management and Email Marketing Strategies with Integrated Technology<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/Bone-Health-Osteoporosis-Foundation-BHOF-Customer-Spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"368\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-12-30-155313.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-12-30-155313.png 788w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-12-30-155313-300x140.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-12-30-155313-768x359.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_4c64ea3eb53eff8b4bbd98cceec617fd\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_1373271733565d5ed9485747babaf728\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">We learned that having more addresses is not necessarily better,<\/span>  and we were able to turn around our results thanks to Blackbaud.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Michael Potin            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i> Senior Manager of Digital &#038; Data, Bone Health &#038; Osteoporosis Foundation<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_c2f101573889226e850ec616b70547cf\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        For nearly 40 years, the Bone Health &#038; Osteoporosis Foundation has committed to promoting\r\nbone health awareness and preventing osteoporosis\u2014a disease that puts an estimated 54 million\r\nAmericans at heightened risk for broken bones. To better manage its 300,000 constituent records\r\nand optimize email marketing results, the foundation took full advantage of Blackbaud Raiser\u2019s\r\nEdge NXT\u2019s built-in data health tools and integration with Blackbaud Luminate Online    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_358cff22b72a8385bd9dc91fc56c6a6d\">\n            <h3>BHOF capitalizes on data-health strategies and tools to build stronger connections with supporters<\/h3>\n<p class=\"body-medium\">Established in 1984, the Bone Health &amp; Osteoporosis Foundation (BHOF) is the \u201cnation\u2019s largest health organization solely dedicated to osteoporosis and bone health.\u201d BHOF accepts support from a wide breadth of sources, including individuals, foundations, government sources, and corporations.<\/p>\n<p class=\"body-medium\">Senior Manager of Digital &amp; Data Michael Potin explained that upon joining BHOF, he observed that the team hadn\u2019t started using the automated data health tools in Blackbaud Raiser\u2019s Edge NXT yet. \u00a0Consequently, the foundation\u2019s database had nearly 5,300 unnecessary duplicate records.<\/p>\n<p class=\"body-medium\">Potin saw a better path available to his team with Blackbaud, and data health became a top priority.<\/p>\n<p class=\"body-medium\">\u201cWe like to stay close to max capacity to our record bandwidth of 300,000, so saving space lets us have more records without having to archive and delete potentially useful ones,\u201d said Potin. \u201cBecause of the automatic data health tools that we now use in Raiser\u2019s Edge NXT, we know our donor and prospect information is current and accurate, and we can maintain a duplicate record count of zero on a daily basis.\u201d<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_1d20b7a45c06abcaa945697ff128d264\">\n            <h3>Optimizing Purpose-built Products<\/h3>\n<p class=\"body-medium\">Raiser\u2019s Edge NXT\u2019s automated data health tools allow organizations to track the overall health and accuracy of their database and manage updates to help ensure good data hygiene. Potin performed database audits on an annual basis over the next two years and found over 3,400 and 3,330 duplicate records respectively.<\/p>\n<p class=\"body-medium\">Before using Blackbaud\u2019s modern duplicate management tool, Potin needed approximately 40 hours to dedupe his database. Now, with the data heath feature running automatically \u201cbehind the scenes,\u201d it takes him about five minutes daily to reconcile duplicate records each time he reviews them. \u201cWhen our director of development asks me to pull a major donor report, I know they\u2019re getting accurate information, whereas before we started using Raiser\u2019s Edge NXT data health tools, that wasn\u2019t the case,\u201d said Potin.<\/p>\n<p>To further improve efficiencies, Potin took advantage of the built-in integration between Raiser\u2019s Edge NXT and Blackbaud Luminate Online, which they use for advanced online marketing and fundraising. With this integration activated, new and updated constituent records from Raiser\u2019s Edge NXT are automatically available in Luminate Online for email marketing and online fundraising purposes.<\/p>\n<p class=\"body-medium\">This integration, together with regular use of Blackbaud\u2019s data health tools, \u201chas made all our lives significantly easier,\u201d said Potin. \u201cWe no longer need to plan for an exhaustive annual duplicate records cleanup project when setting projects and goals for the following year. Our data is clean and current.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_5b97b5e04e4463cec5ffcfc4faffb8c5\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBlackbaud\u2019s tools shouldn\u2019t be underestimated because you can really do powerful things like cleaning up your e-mail list rapidly with them.&#8221;<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Michael Potin            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Manager of Digital &#038; Data                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Bone Health &#038; Osteoporosis Foundation                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_4deb817ea450278d3c027ac355b89e20\">\n            <h3>Implementing Savvy Engagement Strategies<\/h3>\n<p class=\"body-medium\">Before Potin joined BHOF, constituent engagement strategies were vague and email deliverability rates were low. A general renewal appeal sent shortly after he came on board was a learning experience as it resulted in a poor 8.94% open rate and .64% click rate.<\/p>\n<p class=\"body-medium\">\u201cThankfully we swiftly received notice from Blackbaud letting us know that many of our emails were bouncing, and our list contained spam trap emails,\u201d said Potin. \u201cEmailing all constituents regardless of their activity and the presence of stale email addresses in our list had resulted in poor deliverability and a bad mailer reputation for us. With Blackbaud\u2019s help, we were able to respond quickly. Our Blackbaud Customer Success manager shared instructions for identifying disengaged constituents in our housefile.\u201d<\/p>\n<p class=\"body-medium\">The Engagement Factors tool in Luminate Online allowed Potin to assign an engagement score automatically to each record. He purged disengaged contacts from their email lists. List segmentation allowed BHOF to send smaller, more precisely targeted email sends, with much improved results. A subsequent general fundraising appeal had a 34% open rate and 3.75% click rate\u2014performance that would continue to climb even higher as they refined their campaign strategy.<\/p>\n<p class=\"body-medium\">\u201cBefore using the tools in Luminate Online, we had a D sender rating; within two years we got it up to an A\/B rating. This ensures a lot more of our emails get delivered to inboxes,\u201d said Potin. \u201cBlackbaud\u2019s tools shouldn\u2019t be underestimated because you can really do powerful things like cleaning up your e-mail list rapidly with them.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_f724ea9fb69953e3169f9db53ad5dbc9\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cBecause of the automatic data health tools that we now use in Raiser\u2019s Edge NXT, we know our donor and prospect information is current and accurate, and we can maintain a duplicate record count of zero on a daily basis.\u201d <\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Michael Potin            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Senior Manager of Digital &#038; Data                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Bone Health &#038; Osteoporosis Foundation                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_cc13e27306e3bd245db0ccd11a115f3b\">\n            <h3>Seeing the Proof in the Numbers<\/h3>\n<p class=\"body-medium\">Luminate Online offers organizations tools that allow them to engage across the entire donor journey and build stronger relationships with intelligent, dynamic, and connected digital experiences via mobile and email. As Potin meticulously grew their email list, he used the Luminate Online tools to ensure the list was properly curated as well. Fast-forward two years later: Nearly 26,000 emails were sent for another general fundraising appeal\u2014this time with a 54.47% open rate and 2.46% click rate.<\/p>\n<p class=\"body-medium\">\u201cWe learned that having more addresses is not necessarily better, and we were able to turn around our results thanks to Blackbaud,\u201d said Potin. \u201cThe overall annual open rate the year before my arrival was 7.4% and we sent 355,000 emails (with only 26,270 opens). Three years later our annual open rate was 55.9% of 161,000 emails sent (with 89,999 opens). We sent half as many emails but over three times as many emails were read. This makes a huge difference in fundraising effectiveness,\u201d he remarked \u201cThe numbers don\u2019t lie.\u201d\u2019<\/p>\n<p class=\"body-medium\">After unlocking more capabilities within their Blackbaud software with the support of Blackbaud Customer Success, the team at BHOF feels they have the tools they need to acquire more constituents, nurture sustainable donor relationships, and have confidence in their data. \u201cWhile there\u2019s still some work to do, with Raiser\u2019s Edge NXT and Luminate Online, we\u2019re set up for future success.\u201d<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/Bone-Health-Osteoporosis-Foundation-BHOF-Customer-Spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/10\/BHOF_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Bone Health &#038; Osteoporosis Foundation<\/h5>\n                                                                            <h6>Powered by<\/h6>\n    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