{"id":12730,"date":"2023-08-07T16:24:50","date_gmt":"2023-08-07T20:24:50","guid":{"rendered":"https:\/\/www.blackbaud.com\/?post_type=customer-story&#038;p=12730"},"modified":"2025-03-31T11:38:04","modified_gmt":"2025-03-31T15:38:04","slug":"carry-the-load","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/carry-the-load","title":{"rendered":"Carry The Load"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_3af47681ee19ff6fa3905def171524c8\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Carry The Load<\/span><\/p>\n<h1 class=\"h2\">Boosting Engagement and Effectiveness of Peer-to-Peer Fundraising Events Through Blackbaud TeamRaiser App<\/h1>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/Carry_The_Load_Customer_Spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"402\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/Screenshot-2024-12-30-104151.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/Screenshot-2024-12-30-104151.png 776w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/Screenshot-2024-12-30-104151-300x155.png 300w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/Screenshot-2024-12-30-104151-768x398.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_6507a30b2258ac601cb1f9dc5e2efc3a\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_8897d9ca44f1a2f6414d8b9ecd3b6798\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">\u201cThe team at Blackbaud is always bringing innovative products to us<\/span>  and allowing us to<br \/>\nparticipate in pilot programs to see what resonates<br \/>\nbest with our community.\u201d<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Debbie Wright            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Executive Director, Carry the Load<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_1b682b13226663fcd1ebc60321724263\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        Carry The Load saw greater engagement, web-savviness, leadership, and effectiveness from\r\nparticipants in their Memorial May peer-to-peer fundraising events when they used Good Move,\r\na new mobile app now seamlessly offered through Blackbaud TeamRaiser. Those who used Good\r\nMove raised 46% more funds on average than those who didn\u2019t, encouraging Carry The Load\u2019s\r\nteam to add Good Move to other events and activities through the year.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_b979cba15a4b99e0e1ae3f98dd6d11bb\">\n            <h2 class=\"h3\">Carry The Load boosts efforts to honor<br \/>\nU.S. heroes with engaging Good Move app<\/h2>\n<p class=\"body-medium\">Carry The Load supports and honors the sacrifices made by U.S. military,<br \/>\nveterans, first responders, and their families. The nonprofit\u2019s signature<br \/>\nMemorial May campaign is anchored on a National Relay, which offers<br \/>\nfive routes for walkers and cyclists covering 20,000 miles across all 48<br \/>\ncontinental states.<\/p>\n<p class=\"body-medium\">The event team has long relied on Blackbaud TeamRaiser to power this<br \/>\npeer-to-peer fundraising event. Now, they have an additional way to amplify<br \/>\nparticipants\u2019 engagement and fundraising impact with Good Move, the new<br \/>\ngamified activity tracking app available through TeamRaiser.<\/p>\n<p class=\"body-medium\">With Good Move, Carry The Load enabled their participants to track their<br \/>\nfundraising progress and healthy activities on an engaging, live leaderboard.<br \/>\nThe positive impact of the new tool was immediately clear. Participants who<br \/>\nused Good Move overall were more engaged and raised significantly higher<br \/>\ndonation amounts compared to other participants.<\/p>\n<p class=\"body-medium\">\u201cThe Good Move app will expand our reach as a nonprofit and ultimately<br \/>\nmake a greater impact for those we serve,\u201d noted President and CEO Stephen<br \/>\nHolley, a veteran U.S. Navy Seal who co-founded Carry The Load.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_b1303b75bc01b210edaa4c14f10708fb\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cCarry The Load\u2019s staff found the Good Move app easy to integrate into our existing TeamRaiser setup. We were pleased at how quickly the community embraced it, and the level of interest in tracking the activity.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Matt Fryman            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Director of Marketing                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Carry The Load                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_fa3008d0e032462b1a7c3be025c81d25\">\n            <h2 class=\"h3\">Embracing Innovation<\/h2>\n<p class=\"body-medium\">Carry The Load realizes the full benefits of TeamRaiser and Good Move<br \/>\nby using them in concert with Blackbaud Merchant Services for payment<br \/>\nprocessing and Blackbaud Luminate Online for marketing automation and<br \/>\nengagement. \u201cThe team at Blackbaud is always bringing innovative products<br \/>\nto us and allowing us to participate in pilot programs to see what resonates<br \/>\nbest with our community,\u201d Executive Director Debbie Wright said. \u201cThey also<br \/>\nhelp make communication of our mission to our constituents simple.\u201d<\/p>\n<p class=\"body-medium\">With TeamRaiser\u2019s Participant Center, each walker and cyclist in Carry<br \/>\nThe Load\u2019s National Relay has an online page to tell a personal story,<br \/>\nsend email messages, recruit team members, encourage donations from<br \/>\nfamily and friends, and track progress toward a fundraising goal.<br \/>\n\u201cOne of the most important benefits of the TeamRaiser product is that<br \/>\nit allows people to communicate through the Participant Center very<br \/>\nclearly their \u2018why\u2019 for fundraising,\u201d Director of Finance &amp; Operations<br \/>\nDonna Kee explained. \u201cIt\u2019s easy to use and gives people the tools for<br \/>\nsuccessful fundraising.\u201d<\/p>\n<p class=\"body-medium\">With the Good Move gamified mobile app, walkers and cyclists can<br \/>\naccess their Participant Center and step up engagement even more as<br \/>\nthey track their activity in a variety of ways. For example, Good Move can<br \/>\nsync with fitness devices, helping to motivate participants and providing<br \/>\nthem extra opportunities to engage supporters during the fundraising<br \/>\njourney. Good Move participants in Carry The Load\u2019s National Relay logged<br \/>\nmore than 35,000 miles on the app as they used it during Memorial May for<br \/>\nthe first time.<\/p>\n    <\/section>\n\n<section class=\"in-story-fact\" id=\"in-story-fact-block_24a015f1ef461cc6b0a72038f86d0a15\">\n            <div class=\"in-story-fact__wrapper\">\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>35,000 miles<\/mark>\n                <\/h3>\n                <p class=\"body-large\">logged in Memorial May during first year with Good Move app<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>46%<\/mark>\n                <\/h3>\n                <p class=\"body-large\">funds raised by participants with Good Move than those without<\/p>\n            <\/div>\n                    <div class=\"in-story-fact__item w-lg-50\">\n                <h3>\n                    <mark>58%<\/mark>\n                <\/h3>\n                <p class=\"body-large\">of participants with Good Move raised funds<\/p>\n            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_dbbbd2a69b042db44c5714eb5908a061\">\n            <h2 class=\"h3\">Driving Noticeable Results<\/h2>\n<p class=\"body-medium\">\u201cCarry The Load\u2019s staff found the Good Move app easy to integrate into our<br \/>\nexisting TeamRaiser setup. We were pleased at how quickly the community<br \/>\nembraced it, and the level of interest in tracking the activity,\u201d said Director<br \/>\nof Marketing Matt Fryman.<\/p>\n<p class=\"body-medium\">\u201cOnce people registered as a team or individual on CarryTheLoad.org, they<br \/>\ncould download the app, and the Participant Center automatically was<br \/>\nintegrated right on their app,\u201d the executive director added.<br \/>\nSuccess can be seen in the numbers for Carry The Load\u2019s first use of Good<br \/>\nMove during Memorial May:<\/p>\n<p class=\"body-medium\">\u2022 Adoption and Fundraising Impact: Participants who used the Good<br \/>\nMove app accounted for a substantial 26% of the total donations raised.<br \/>\nOn average, a Good Move user raised $168 more than a participant not<br \/>\nusing the Good Move app, which is a 46% difference. Similarly, a returning<br \/>\nparticipant who used Good Move on average raised $300 more than a<br \/>\nreturning participant who didn\u2019t, which is a 38% difference.<\/p>\n<p class=\"body-medium\">\u2022 Enhanced Engagement and Personal Pages: 58% of participants who<br \/>\nadopted Good Move successfully raised funds compared to 31% of nonGood Move participants. Additionally, 44% of Good Move fundraisers<br \/>\nupdated their personal pages compared to 27% of non-Good Move users.<\/p>\n<p class=\"body-medium\">\u2022 Strengthening Leadership: Team captains who used Good Move raised 21%<br \/>\nmore funds compared to other captains. The finding underscores the role<br \/>\nof Good Move as a valuable tool for team leaders that amplifies their ability<br \/>\nto drive fundraising efforts.<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_cb419ef842751d08b74cec58bf8ba2f7\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cThe Good Move app will expand our reach as a nonprofit and ultimately make a greater impact for those we serve.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Stephen Holley            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                     President and CEO                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Carry The Load                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_04937f6e9ced5130fdac5046b98e431e\">\n            <h2 class=\"h3\">Building Community<\/h2>\n<p class=\"body-medium\">Participants also gave positive feedback directly. SaraMae Hollandsworth<br \/>\nsaid the Good Move app deepened her personal engagement and<br \/>\nstrengthened her connections to fellow participants.<\/p>\n<p class=\"body-medium\">\u201cI loved how the Good Move app made it easy to track miles and to cheer<br \/>\nothers on along the way,\u201d said Hollandsworth, who is grateful for \u201cthe<br \/>\nopportunity to march in honor and remembrance of the sacrifices made<br \/>\nby our nation\u2019s veterans, first responders and their families, and to pay<br \/>\nrespects to a few of my friends along the trail.\u201d<\/p>\n<p class=\"body-medium\">Carry The Load expects increased use of Good Move during future<br \/>\nMemorial May campaigns. Plus, Kee said they plan to incorporate the<br \/>\nGood Move app into other endeavors, such as their Heroes Challenge<br \/>\nfitness competition and the Carry The Flag youth education and service<br \/>\nprogram. Carry The Flag participants will use Good Move to track their<br \/>\nservice hours and acts of kindness, further motivating them to serve in<br \/>\ntheir community. Overall, Kee said, \u201cWe look forward to taking this to the<br \/>\nnext level!\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_011bc6bf22728790dd70623508a04b05\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">&#8220;I loved how the Good Move app made it easy to track miles and to cheer others on along the way.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                SaraMae Hollandsworth            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    participant in Carry The Load\u2019s Memorial May National Relay                <\/div>\n                                <\/div>\n    <\/div>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/Carry_The_Load_Customer_Spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/carry-the-load.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/carry-the-load.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/08\/carry-the-load-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Carry The Load<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-teamraiser\">\n                                                    Blackbaud TeamRaiser                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                       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