{"id":12281,"date":"2023-07-21T16:44:56","date_gmt":"2023-07-21T20:44:56","guid":{"rendered":"https:\/\/live-blackbaud-us.pantheonsite.io\/?post_type=customer-story&#038;p=12281"},"modified":"2025-03-31T11:39:05","modified_gmt":"2025-03-31T15:39:05","slug":"norfolk-spca","status":"publish","type":"customer-story","link":"https:\/\/www.blackbaud.com\/customer-stories\/norfolk-spca","title":{"rendered":"Norfolk SPCA"},"content":{"rendered":"\n<section class=\"hero hero--customer-story\" id=\"hero--customer-story-block_36a6ba551efac809d657fcbb68cbefca\">\n    <div class=\"hero--customer-story__container has-image\">\n        <div class=\"hero--customer-story__container-diamonds d-none d-md-block\">\n            <div class=\"diamond-top__gradient\"><\/div>\n            <div class=\"diamond-top__green\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-9 col-lg\">\n                    <ul class=\"breadcrumbs list-unstyled\">\n    <li><a href=\"https:\/\/www.blackbaud.com\"><i class=\"fa fa-home\"><\/i><\/a><\/li>\n            <li><a href=\"\/customer-stories\">Customer Stories<\/a><\/li>\n            <\/ul>                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-5\">\n                    <div class=\"hero--customer-story__container-content\">\n                        <p><span class=\"green-eyebrow\">Norfolk SPCA<\/span><\/p>\n<h2>Norfolk SPCA Engages Supporters and Raises Critical Funds for Companion Animals by Leveraging Raiser&#8217;s Edge NXT<\/h2>\n                    <\/div>\n                                            <div class=\"hero--customer-story__container-download\">\n                            <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/norfolk-spca-customer-spotlight.pdf\" target=\"_blank\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <div class=\"hero--customer-story__container-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"494\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/Screenshot-2024-12-28-094817.png\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/Screenshot-2024-12-28-094817.png 700w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/Screenshot-2024-12-28-094817-300x212.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>                    <\/div>\n                    <\/div>\n    <div class=\"hero--customer-story__vertical-region\">\n        <div class=\"hero--customer-story__vertical-region-diamonds\">\n            <div class=\"diamond-bottom__gradient\"><\/div>\n            <div class=\"diamond-bottom__blue\"><\/div>\n            <div class=\"diamond-bottom__white\"><\/div>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 d-md-flex\">\n                                        <div class=\"hero--customer-story__vertical-region__vertical\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/06\/nonprofits.svg\" class=\"img-fluid wp-post-image\" alt=\"\" \/>                            <span class=\"tag\">\n                                Nonprofit Organizations                            <\/span>\n                                                <\/div>\n                                                                <div class=\"hero--customer-story__vertical-region__region\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><g stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" clip-path=\"url(#map-pin)\"><path d=\"M12 14a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z\"\/><path d=\"M17.657 16.657 13.414 20.9a2 2 0 0 1-2.827 0l-4.244-4.243a8 8 0 1 1 11.314 0v0Z\"\/><\/g><defs><clipPath id=\"map-pin\"><path fill=\"#fff\" d=\"M0 0h24v24H0z\"\/><\/clipPath><\/defs><\/svg>                                                    <span class=\"tag\">\n                                North America                            <\/span>\n                                                <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"customer-story-single__content\" id=\"customer-story-single__content-block_0868df23d914e9d8d0edd8b3fc74b04b\">\n    <div class=\"container\">\n        <div class=\"row flex-column-reverse flex-md-row\">\n            <div class=\"col-md-7\">\n                <div class=\"acf-innerblocks-container\">\n<section class=\"lede-quote\" id=\"lede-quote-block_67ee6c1b54515dd3f8cc6e136fba3733\">\n                        <div class=\"longform-content-lede-quote__content\">\n                <img decoding=\"async\" class=\"longform-content-lede-quote__content__image\" src=\"https:\/\/www.blackbaud.com\/wp-content\/plugins\/blackbaud-blocks\/blocks\/acf-longform-lede-quote\/\/img\/quote-rectangle.svg\" alt=\"quotes\">\n                <p class=\"body-medium body-large\"><span class=\"blue-highlight\">We\u2019re a very data-driven organization, and Raiser\u2019s Edge NXT<\/span> complements our need to develop specific criteria to build a list of prospective donors for each appeal.<\/p>\n            <\/div>\n                            <div class=\"longform-content-lede-quote__name\">\n                Cara Olsen            <\/div>\n                            <div class=\"longform-content-lede-quote__organization\">\n                <i>Donor Relations Manager, Norfolk SPCA<\/i>            <\/div>\n            <\/section>\n\n<section class=\"lede-paragraph\" id=\"lede-paragraph-block_a7c6e0740c506eaf972caa8a3fbef209\">\n    <div class=\"lede-paragraph__heading\">\n        <span class=\"tag\">\n            Overview        <\/span>\n    <\/div>\n    <p class=\"body-large\">\n        The Norfolk SPCA seeks to reduce the need in its community for the sheltering of companion\r\nanimals and to provide the highest quality of care and adoptions when sheltering animals is\r\nnecessary. To work toward this mission, the Norfolk SPCA relies on Blackbaud Raiser\u2019s Edge NXT\r\nto make smart, data-driven decisions and build strong supporter relationships to raise the funds\r\nneeded annually.    <\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_042f110baf8c9a7016dd4eeb2cd6f53b\">\n            <h3>Norfolk SPCA leverages data-driven strategy<br \/>\nto tailor appeals on behalf of companion animals<\/h3>\n<p class=\"body-medium\">Established in 1892, the Norfolk SPCA treats, rehabilitates, and finds forever<br \/>\nhomes for household companion animals throughout the Hampton Roads<br \/>\nregion of Virginia, and operates two veterinary clinics open to the public.<br \/>\nOne of the nation\u2019s oldest animal welfare organizations, the Norfolk<br \/>\nSPCA advocates for animals, offers educational programs, and supports<br \/>\npartnerships with other shelters and animal control agencies.<\/p>\n<p class=\"body-medium\">\nThe Norfolk SPCA relies solely on support from compassionate individuals,<br \/>\nlocal businesses, and other organizations. The organization leverages<br \/>\nBlackbaud Raiser\u2019s Edge NXT, the leading software for nonprofit fundraising,<br \/>\nto manage its 18,000+ constituent records, drive increased responses for<br \/>\nappeals, and engage existing and prospective supporters.<\/p>\n<p class=\"body-medium\">\nNew to the software when she joined Norfolk SPCA, Donor Relations<br \/>\nManager Cara Olsen took advantage of the Blackbaud product fundamentals<br \/>\ncourses provided by Blackbaud University. \u201cWith the BlackbaudU Campus<br \/>\ncourses, I was able to create a policy and procedures manual to follow,\u201d Olsen<br \/>\nsaid. \u201cAs we grow, new staff will have something to follow, and it ensures all<br \/>\nthe information within Raiser\u2019s Edge NXT is uniform.<\/p>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_75782677b341d6f9f0de6271980343ae\">\n            <h3>Making the Most of Events<\/h3>\n<p class=\"body-medium\">Raiser\u2019s Edge NXT offers organizations giving insights and guidance to help<br \/>\nthem find their best prospects with the highest capacity and propensity<br \/>\nto give. \u201cWe\u2019re a very data-driven organization, and Raiser\u2019s Edge NXT<br \/>\ncomplements our need to develop specific criteria to build a list of<br \/>\nprospective donors for each appeal,\u201d Olsen said. \u201cIt helps keep me organized,<br \/>\nand I know which donor to target for any type of ask, whether it\u2019s a direct<br \/>\nask by an SPCA employee or board member, a direct mail appeal, an event<br \/>\nsponsorship or another type of opportunity.\u201d<\/p>\n<p class=\"body-medium\">\nRaiser\u2019s Edge NXT is equipped with event management and follow-up tools to<br \/>\nhelp organizations turn event attendees into supporters. Witches &amp; Whiskers<br \/>\nin October is the Norfolk SPCA\u2019S largest annual fundraising event, with nearly<br \/>\n150 returning guests who attend year after year and always give at the event.<br \/>\nThe SPCA relies on table sponsors to bring additional guests who may turn<br \/>\ninto donors outside of the event. Since the first annual event in 2017, the<br \/>\nSPCA has captured information for more than 155 Witches &amp; Whiskers guests<br \/>\nto incorporate in subsequent appeals.<\/p>\n<p class=\"body-medium\">\nWith Raiser\u2019s Edge NXT, Norfolk SPCA has a complete view of each<br \/>\nconstituent\u2019s interaction with the organization and can use this information<br \/>\nto better steward donors. This past March, the team hosted a luncheon for<br \/>\nthe 52 legacy donors who have put the Norfolk SPCA in their wills.<br \/>\n\u201cDuring the luncheon, we provided updates about a newly established fund<br \/>\nthat focuses on the mental and physical well-being of our shelter animals,\u201d<br \/>\nOlsen said. \u201cOne member who typically donates annually found this new<br \/>\nfund fascinating and donated a big gift of $5,000 and then pledged another<br \/>\n$5,000 that the donor is going to fundraise from other people.\u201d<\/p>\n    <\/section>\n\n<section class=\"pull-quote pull-quote__top-bottom white-bg\" id=\"pull-quote-block_90a1a1f8b408ab0a746baef9cd945083\">\n    <div class=\"pull-quote__wrapper\">\n                <div class=\"pull-quote__wrapper-content\">\n            <div class=\"pull-quote__wrapper-quote\">\n                <h4 class=\"h5\">\u201cOne member who typically donates annually found this new fund fascinating and donated a big gift of $5,000 and then pledged another $5,000 that the donor is going to fundraise from other people.\u201d<\/h4>\n            <\/div>\n            <div class=\"pull-quote__wrapper-name\">\n                Cara Olsen            <\/div>\n                            <div class=\"pull-quote__wrapper-role\">\n                    Donor Relations Manager                <\/div>\n                                        <div class=\"pull-quote__wrapper-organization\">\n                    Norfolk SPCA                <\/div>\n                    <\/div>\n    <\/div>\n    <\/section>\n\n\n<section class=\"wysiwyg wysiwyg-white white-bg\" id=\"wysiwyg-block_fdec893787b5f4c279575ce2ae252a69\">\n            <h3>Turning Adopters into Donors<\/h3>\n<p class=\"body-medium\">Norfolk SPCA rehomes an average of 1,500 to 1,700 animals in their region<br \/>\nevery year. A common misconception is that city SPCAs are associated<br \/>\ntogether or are a part of a national SPCA, but they are not. In fact, Norfolk<br \/>\nSPCA depends heavily on community support to fund their daily operations.<br \/>\n\u201cWe always do our best to engage with adopters and turn them in to donors<br \/>\nbecause they don\u2019t realize we\u2019re a nonprofit,\u201d Olsen said. \u201cRaiser\u2019s Edge<br \/>\nNXT gives us the tools needed to have a better chance at converting these<br \/>\nadopters into donors.\u201d<\/p>\n<p class=\"body-medium\">\nWith the right fundraising software and staff in place, the Norfolk SPCA<br \/>\ncan more confidently work toward its mission to reduce the need in its<br \/>\ncommunity for the sheltering of companion animals. It currently has an<br \/>\naverage of 115 corporations and organizations that donate annually and<br \/>\nis looking to increase this number. \u201cTo help do so, we hired a community<br \/>\noutreach coordinator last year, and with Raiser\u2019s Edge NXT, I\u2019m confident<br \/>\nthey will be able to,\u201d Olsen said.<\/p>\n    <\/section>\n<\/div>\n                                    <div class=\"customer-story-single__content-download\">\n                        <a href=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/norfolk-spca-customer-spotlight.pdf\"><i class=\"fa-solid fa-arrow-down-to-bracket\"><\/i> Download PDF<\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"col-md-5 col-lg-4 offset-lg-1\">\n                                <div class=\"customer-story-single__sidebar has-image\">\n                                            <div class=\"customer-story-single__sidebar-logo\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/spca_logo_250px.jpg\" class=\"img-fluid\" alt=\"Norfolk SPCA\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/spca_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/spca_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                        <\/div>\n                                        <div class=\"customer-story-single__sidebar-content\">\n                        <h5>Norfolk SPCA<\/h5>\n                                                                            <h6>Powered by<\/h6>\n                            <div class=\"customer-story-single__sidebar-products\">\n                                <ul class=\"list-unstyled\">\n                                                                                <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/products\/blackbaud-raisers-edge-nxt\">\n                                                    Blackbaud Raiser&#039;s Edge NXT                                                <\/a>\n                                            <\/li>\n                                                                                    <li>\n                                                <a class=\"cta-text-arrow\" href=\"https:\/\/www.blackbaud.com\/customer-stories\/norfolk-spca\">\n                                                    Blackbaud University                                                <\/a>\n                                            <\/li>\n                                                                        <\/ul>\n                            <\/div>\n                                            <\/div>\n                                                                <div class=\"customer-story-single__sidebar-cta\">\n      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height=\"250\" src=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cas_charleston-animal-society_logo_250px.jpg\" class=\"img-fluid icon-img\" alt=\"\" srcset=\"https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cas_charleston-animal-society_logo_250px.jpg 250w, https:\/\/www.blackbaud.com\/wp-content\/uploads\/2023\/07\/cas_charleston-animal-society_logo_250px-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                                <\/div>\n                                                    <div class=\"related-customer-stories__card-content\">\n                                                            <div class=\"tag\">\n                                    Donor &amp; Prospect Data Intelligence                                <\/div>\n                                                    \n                            <div class=\"related-customer-stories__card-content__heading\">\n                                <h5>Charleston 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